Trust Is the Best Marketing Strategy. But Will AI Kill the Agencies?

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How It Is

The Compliance Guys

28 episodes

1 week ago

Welcome to the How It Is Podcast, where we tell you how it is! Dive into the realities of building a business, navigating the auto finance industry, and mastering compliance. We share unfiltered conversations about the highs, the lows, and everything in between—offering insights, tips, and stories from the front lines. Whether you're a business owner, a professional in motor finance, or simply curious about the challenges of a highly regulated industry, this podcast gives you the real deal. No fluff, no filters—just how it is.

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Trust Is the Best Marketing Strategy. But Will AI Kill the Agencies? - Jon Wilson

How It Is

35 minutes 12 seconds

4 months ago

Trust Is the Best Marketing Strategy. But Will AI Kill the Agencies? - Jon Wilson

Trust is the best marketing strategy. In this powerful episode of How It Is, we explore why trust has become the single most important factor in marketing and how consumers are now more likely to believe a TikTok creator than a traditional ad. As AI rapidly reshapes how products are found, recommended, and sold, we ask: are agencies still needed or is trust the only thing that can’t be automated?If you're in marketing, finance, or the motor trade, this is the ultimate reality check for how fast things are shifting and how you can stay ahead without losing what matters most: human connection. What You’ll Learn:- Why trust, not tech, is what makes people buy- How AI and ChatGPT are changing how consumers search and shop- Why polished ads are out, and real, raw content wins- How word of mouth and influencer trust outperform paid media- The future of agencies in a world of automation and instant search- Why personal branding for your team is a marketing superpower- What authenticity looks like in the age of TikTok, Google Ads, and AI- How founders are using AI to scale without losing their human edge- Real stories on balance, burnout, and finding purpose in the hustleChapters:00:00 – The Power of Trust in Modern Marketing03:01 – Social Media and Influencer Impact05:21 – Content That Converts: Simplicity Wins06:32 – Emotional vs. Rational Marketing07:23 – The Google Ads Shift and Search Decline09:17 – AI and the Future of Shopping12:29 – Embracing AI in Business Operations17:20 – Personal Growth and Business Balance21:03 – Partnerships, Sacrifice, and Long-Term Vision23:02 – The Future of Personal Branding🎧 Listen & Subscribe:👉 Spotify: https://open.spotify.com/show/14YEU0UkAOGpdWbazdZ19W?si=QFJhoDO2Q7CrcYDHiMaMEA🎥 YouTube: https://www.youtube.com/channel/UCx6rha39hiiHtbGoHVFnTGA🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/how-it-is/id1783785566🎞 Amazon Music: https://music.amazon.co.uk/podcasts/e12b1c97-e5d0-4d11-8fcd-ca31a0ea12a1/how-it-isJohn Wilson / Social Tap:https://www.social-tap.co.uk/https://www.linkedin.com/in/jonwwilson?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_contact_details%3BSzdCObpqQ1yHrgfX%2FXSuSg%3D%3D🚀 For more from The Compliance Guys & weekly compliance insights:🔗 https://linktr.ee/TheComplianceGuys👉 Don’t forget to like, subscribe, and share this episode with anyone in automotive sales or marketing looking to scale smart in 2025.----------------------------------------------------------------------------------------------------------------------------------------Music from Tunetank.comRocknStock - Power (Copyright Free Music)Download free: https://tunetank.com/t/2iqo/1458-power----------------------------------------------------------------------------------------------------------------------------------------