
When DSG approached Laura Jones to lead a bold new division focused on independent dealers, her answer was simple: "No." But what followed was a total game-changer for car finance. In this episode of How It Is, Laura reveals how she went from a reluctant leader to becoming a part of building DSG Connected, a powerhouse division that reshaped how independent car dealers access finance and handle compliance.We dig deep into Laura’s motor trade journey, the dramatic difference between franchise and independent dealerships, and why traditional car finance was failing the industry. She opens up on leadership struggles, building a high-performing team, and how DSG now leads with compliance-first thinking to support over 300 deals a month.If you’re in the motor trade, work with car finance, or care about FCA regulations, this one’s unmissable.🔍 What You’ll Learn:Why Laura originally turned DSG Connected downThe major differences between franchise vs independent dealersHow traditional finance models let independents downDSG’s innovative “total takeover” service for non-prime customersThe role of leadership, emotion & culture in automotive teams00:00 – Chaos at the Dealership01:00 – Meet Laura Jones from DSG02:15 – How DSG Connected Was Born03:30 – Franchise vs. Independent Dealers05:00 – What DSG Really Stands For06:15 – The Reality of Leadership08:00 – Mental Health & Talking It Out10:15 – Building Culture at DSG12:00 – Compliance in the Real World14:30 – Traditional Finance Is Failing Dealers17:00 – Why Test Drives Are Broken20:30 – Automating Finance for Speed and Accuracy23:30 – Commission vs. Acceptance: What Really Matters26:00 – The Future of Non-Prime Lending28:20 – Closing Thoughts & What’s Next🎧 Listen & Subscribe:👉 Spotify: https://open.spotify.com/show/14YEU0UkAOGpdWbazdZ19W🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/how-it-is/id1783785566🎥 YouTube: https://www.youtube.com/channel/UCx6rha39hiiHtbGoHVFnTGA🎞 Amazon Music: https://music.amazon.co.uk/podcasts/e12b1c97-e5d0-4d11-8fcd-ca31a0ea12a1/how-it-isLaura Jones:🔗 https://www.linkedin.com/in/laura-jones-8a609057?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_contact_details%3Br07rUGrwTZuZAOWpFbubLg%3D%3DDSG:🌐 https://dsgfs.com/connected/🔗 https://www.linkedin.com/company/dsg-finance-group🚀 More from The Compliance Guys:🔗 https://linktr.ee/TheComplianceGuys👍 Like what you heard? Subscribe and share this with someone in the motor trade, finance, or compliance.#motortrade #carfinance #cardealership #automotive