
Too Much Knowledge Can HURT Your Sales?! The brutal truth about what works in sales and the Best Sales Tips so you can become a Best Seller. In this episode of How It Is, Nick and Jon dive into the unspoken rules of high-converting conversations, revealing why scripts can sabotage your success, how storytelling closes deals, and what customers really care about (hint: it's not your company).Whether you're smashing the phones, pitching to clients, or trying to level up your sales game. This episode is stacked with real talk, personal stories, and instantly usable tips.🔥 Watch this before your next sales call.⏱️ Chapters:00:00 - Why Too Much Knowledge Kills Sales00:25 - Take a Genuine Interest in Your Customer02:00 - Ditch the Script: Sell with Flexibility04:28 - Storytelling: Your Secret Sales Weapon07:51 - Talk Less, Listen More09:21 - Nobody Cares About Your Company—Here’s What to Do Instead💡 What you'll learn:- The danger of relying too much on sales scripts- Why personal stories outperform product features- The one mindset shift that instantly boosts rapport- How to sell without sounding like a salesperson And why silence might be your most powerful tool🎧 Listen on the go:👉 Spotify: https://open.spotify.com/show/14YEU0UkAOGpdWbazdZ19W?si=QFJhoDO2Q7CrcYDHiMaMEA🎥 YouTube: https://www.youtube.com/channel/UCx6rha39hiiHtbGoHVFnTGA🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/how-it-is/id1783785566🎞 Amazon Music: https://music.amazon.co.uk/podcasts/e12b1c97-e5d0-4d11-8fcd-ca31a0ea12a1/how-it-is👊 For more unfiltered compliance and business insights from The Compliance Guys:🔗 https://linktr.ee/TheComplianceGuys📢 Drop a comment: What’s your best sales tip?👍 Like, Subscribe, and Share this with a fellow sales legend.#SalesTips #HowItIsPodcast #ComplianceGuys #SalesTraining #StorytellingInSales #NoScripts #CustomerFirst #B2BSales #SalesMindset