How He CONQUERED UK's Automotive Digital Marketing?

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How It Is

The Compliance Guys

28 episodes

1 week ago

Welcome to the How It Is Podcast, where we tell you how it is! Dive into the realities of building a business, navigating the auto finance industry, and mastering compliance. We share unfiltered conversations about the highs, the lows, and everything in between—offering insights, tips, and stories from the front lines. Whether you're a business owner, a professional in motor finance, or simply curious about the challenges of a highly regulated industry, this podcast gives you the real deal. No fluff, no filters—just how it is.

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How He CONQUERED UK's Automotive Digital Marketing? - Jon Wilson

How It Is

27 minutes

4 months ago

How He CONQUERED UK's Automotive Digital Marketing? - Jon Wilson

Dealers relying on Auto Trader alone are falling behind. In this episode, Jon Wilson from Social Tap shares how to supercharge your digital marketing using Google, Meta, and smarter lead generation strategies. If you're in automotive or marketing and want results that actually convert, this one's for you.In this episode of How It Is, Nick and Jon sit down with Jon Wilson, founder of Social Tap, to unpack how he built one of the UK's leading automotive-focused digital marketing agencies. Jon shares how he spotted a huge gap in the car dealership and brokerage space where traditional methods like AutoTrader dominated and digital strategies were lacking.From humble beginnings to scaling a team and navigating rising ad costs, compliance changes, and client challenges, Jon reveals the reality behind growth, client fit, and marketing that actually drives results. He also discusses AI’s impact, shifting to freelancers, and why sometimes the best business decision is walking away. What You’ll Learn- Why most car dealers are stuck in outdated lead-gen strategies—and how to break out- How Social Tap built a scalable marketing model tailored for brokers- The real reason saying no to clients can lead to faster growth- What makes a high-intent lead vs. just noise in your funnel- How AI, compliance, and tighter margins are reshaping automotive marketing00:00 – The Power of Trust in Modern Marketing03:01 – Social Media and Influencer Impact05:21 – Content That Converts: Simplicity Wins06:32 – Emotional vs. Rational Marketing07:23 – The Google Ads Shift and Search Decline09:17 – AI and the Future of Shopping12:29 – Embracing AI in Business Operations17:20 – Personal Growth and Business Balance21:03 – Partnerships, Sacrifice, and Long-Term Vision23:02 – The Future of Personal Branding🎧 Listen & Subscribe👉 Spotify: https://open.spotify.com/show/14YEU0UkAOGpdWbazdZ19W?si=QFJhoDO2Q7CrcYDHiMaMEA🎥 YouTube: https://www.youtube.com/channel/UCx6rha39hiiHtbGoHVFnTGA🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/how-it-is/id1783785566🎞 Amazon Music: https://music.amazon.co.uk/podcasts/e12b1c97-e5d0-4d11-8fcd-ca31a0ea12a1/how-it-isJohn Wilson / Social Tap:https://www.social-tap.co.uk/https://www.linkedin.com/in/jonwwilson?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_contact_details%3BSzdCObpqQ1yHrgfX%2FXSuSg%3D%3D🚀 For more from The Compliance Guys & exclusive compliance insights:🔗 linktr.ee/TheComplianceGuys👉 Don’t forget to like, subscribe, and share this episode with anyone in automotive sales or marketing looking to scale smart in 2025.