Back by popular demand, Maggie Sellers Reum and Katie Sellers are back in the studio to gossip about business, sisterhood, and the new rules of being a woman in work, and in life.
From speaking at Duke’s Women’s Leadership Lab to breaking down the rhode $200M P&L, to the SKIMS hire that no one saw coming, this conversation blends strategy, gossip, and sister energy in the most Hot Smart Rich way possible.
In this candid, unfiltered conversation, Maggie and Katie gossip about:
Cycle-syncing and optimizing your life around your menstrual cycle
Why being “not for everyone” is actually your biggest advantage — and how polarization builds loyalty, not hate.
The Sephora Sale playbook, how luxury brands train customers not to wait for discounts, and what early decisions set you apart.
The rhode x e.l.f. P&L: $200M in revenue, 33% margins, and why Hailey Bieber’s brand is rewriting the rules of beauty
What every founder can steal from Rhode — the “unfair advantage” framework and how to out-execute competitors even without a celebrity name.
Failing fast and publicly. How Diarrha’s Skims comeback proves a career pivot can be your power move.
The real lessons from rejection. Why sales is the ultimate training ground and why they’d never push their kids into investment banking.
Creators as the new Disney. How Steven Bartlett’s $425M raise proves that distribution is the modern superpower.
Becoming your own mood board. The art of self-belief, reinvention, and writing the story you actually want to live.
No matter where you are in your career, this episode helps navigate tricky conversations about redefining success, learning when to lead and when to let go, and trusting your own version of ambition — no matter how loud the noise gets — to truly be able to lean into your own superpowers.
Chapters
00:00 Intro
03:00 Speaking at Duke: Redefining Leadership for the Next Generation
07:30 When You’re Not for Everyone — and That’s the Point
11:00 The Sephora Sale Rulebook: How To Build a Brand That Doesn’t Discount
15:00 The Rhode x e.l.f. Acquisition Breakdown — $200M Revenue, 33% Margins
17:00 Why Hailey Bieber’s Brand Is Changing the Industry
20:00 What Every Founder Can Learn From Rhode’s Playbook
22:00 The “Unfair Advantage” Framework — and How to Find Yours
24:00 The Power of Failing Fast and Publicly: Diarrha’s Skims Evolution
27:00 Second Lives in Business: Why Not Every Success Story Starts at Zero
28:30 Rare Beauty’s Katie Welch Joins Chanel: The New Definition of Success
31:30 What It Means to Be a Visionary (and Still Hire a CEO One Day)
33:00 The Real Lesson From Sales — Learning to Handle Rejection
36:00 The VC Associate Myth — and What Founders Really Think
38:00 Breaking Down Steven Bartlett’s $425M Raise
39:30 Why Creators Are The New Conglomerates
40:30 Knowing Yourself: The Real Currency of Success
44:00 Wrapping Up: Sisterhood, Self-Belief & Reinvention
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Maggie Sellers Reum:I
nstagram: https://www.instagram.com/maggiesellers/
Tiktok: https://www.tiktok.com/@maggiesellers_
LinkedIn: https://www.linkedin.com/in/sellersmaggie/
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Katie Sellers:
Instagram: https://www.instagram.com/katiesellers_
LinkedIn: https://www.linkedin.com/in/sellers-katie/
Sponsors:Recharge - get 90 days free - https://getrecharge.com/lp3/hot-smart-rich/
In her first solo podcast interview, Mary Holland Nader, known as the “finance sister” from Hulu’s The Nader Sisters, opens up about life beyond her sister Brooks, leaving Wall Street for reality TV, and building her own fintech startup, Mary & Pip.
This is the candid conversation every woman navigating money, fame, and career pivots needs to hear.
In this powerful, candid conversation, she reveals:
What it really cost her to leave Deutsche Bank for reality TV
How fame has become a new form of currency for women in business
The pros and cons of having Brooks as an older sister and role model
Pretty privilege, corporate politics, and why she hid her Instagram from colleagues
What the show did for her career — and what it risked
The reality of inconsistent income, brand deals, and healthcare after leaving corporate life
Why she wants to use her platform to build tools for the freelance generation
The future of her startup Mary & Pip, and how she measures the ROI of fame
This episode isn’t just about reality TV or Wall Street. It’s about carving your own lane, defining success on your terms, and using your platform for impact.
Chapters
00:00 Intro
00:40 Who Is Mary Holland Nader?
02:00 Growing Up a Nader Sister & Finding Her Own Identity
04:15 The Pressure of Comparison & Competition in the Family
06:10 Leaving Wall Street for Reality TV
08:00 Getting Permission to Film While Working at Deutsche Bank
09:30 Living a Double Life: Banker by Day, Influencer by Night
11:10 How Reality TV Changed Her Confidence
13:00 The $3,000 Job That Made Her Quit Corporate
14:50 How Money Mindset and Scarcity Shaped Her Ambition
17:10 What Finance Taught Her About Power & Perception
19:40 Why Women Still Hide Parts of Themselves at Work
22:30 Reclaiming Creativity After Corporate Burnout
25:00 Building Mary & Pip: Rebranding Wall Street for Women
28:40 The ROI of Fame and Public Perception
31:20 Sisterhood, Brand Building & Owning Their Narrative
35:40 Balancing Love, Career & “Having It All”
39:30 The Psychology of Money and Letting Go of Scarcity
44:50 Rapid Fire: Credit Cards, Red Flags & NAD Drips
50:30 What’s Next for Mary & Pip
Hot Smart Rich:
Join 250,000+ angels and subscribe to the Hot Smart Rich newsletter: https://hotsmartrich.com/subscribe
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YouTube: https://shorturl.at/IXXFZ
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Maggie Sellers Reum:
Instagram: https://www.instagram.com/maggiesellers/
TikTok: https://www.tiktok.com/@maggiesellers_
LinkedIn: https://www.linkedin.com/in/sellersmaggie/
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Mary Holland & Mary & Pip:
Instagram: https://www.instagram.com/maryhollandnader
TikTok: https://www.tiktok.com/@maryhollandnader
LinkedIn: https://www.linkedin.com/in/mary-holland-nader-483640161
Mary & Pip: https://www.maryandpip.com/
Instagram: https://www.instagram.com/maryandpip
TikTok: https://www.tiktok.com/@maryandpip
LinkedIn: https://www.linkedin.com/company/mary-and-pip
Sponsors:
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Hot Smart Rich is your place to hear unfiltered conversations with the people shaping the future of culture, creators, startups and community. Hosted by Maggie Sellers Reum, investor and media powerhouse, and guests breaking the mold, you’ll get the real deal as it relates to navigating the startup fast lane, leveling up your life or becoming your hottest, smartest, richest self. New episodes weekly on Wednesdays.
Emma Kenney (@emmakenney) grew up on screen - cast at just nine years old, she spent over a decade playing Debbie Gallagher on Shameless and Harris on The Conners. But behind the fame, Emma faced child stardom’s toughest challenges: battling misconceptions about her identity, navigating Hollywood’s pay gap, and fighting the constant pressure to stay relevant
Now 26, she’s carving a new path - launching Yogi’s House, a dog rescue that has already saved nearly 400 animals. In this episode, Emma opens up about the cost of fame, the realities of money and contracts in Hollywood, and why she chose passion over profit.
We cover:
This isn’t just a story about fame - it’s about resilience, reinvention, and finding purpose outside the spotlight.
⸻
This episode is sponsored by:
- Recharge - get 90 days free - https://getrecharge.com/lp3/hot-smart-rich/
Subscriptions aren’t just about repeat orders - they’re about building real relationships. And that’s where Recharge comes in. They’re the subscription platform behind the brands you know and love - think Chamberlain Coffee, quip, Blueland, Bird & Be - and over 100 million subscribers worldwide.
Recharge takes the headache out of retention with seamless subscription experiences, powerful analytics, and tools that help brands go beyond the moment to keep customers coming back.
⸻
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If you like what you hear, rate, review, and subscribe to Hot Smart Rich, the podcast supporting women who own their worth — in business, wealth, and life.
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💌Own your worth — and build the life you want. Subscribe to the Hot Smart Rich newsletter, the no-BS guide to startup life, consumer brands, and becoming your hottest, smartest, richest self, written by Maggie Sellers. Join 250,000+ women building wealth, confidence, and community on their own terms.
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This episode is produced by HSR Media, a division of Creative MES LLC, with support from Ana Sessions and Coldea Productions.
⸻
Hot Smart Rich is your place to hear unfiltered conversations with the people shaping the future of culture, creators, startups and community. Hosted by Maggie Sellers, investor and media powerhouse, and guests breaking the mold, you’ll get the real deal as it relates to navigating the startup fast lane, leveling up your life or becoming your hottest, smartest, richest self. New episodes weekly on Wednesdays.
Amy Liu, founder and CEO of Tower 28 Beauty, is redefining what it means to bet on yourself, build quietly, and scale authentically in the beauty industry. From quitting her corporate job and taking a four-year hiatus to launching one of Sephora’s most successful clean beauty brands at 40, Amy’s story is one of resilience, vision, and choosing power on her own terms.
She opens up about the money dynamics in her marriage, the shift when her husband became CFO of her company, and how she gained the freedom to take risks. She shares why she’s never relied on celebrity partners, the importance of building a brand that feels safe without being boring, and what it means to create products that empower people with sensitive skin to finally feel included in mainstream beauty.
From leaving her corporate job and fighting against the naysayers, to the messy middle of running a fast-growing team, to the moments that nearly broke her, this is Amy Liu like you’ve never heard her before.
What you’ll learn in this conversation:
Why betting on yourself doesn’t have an age limit (Amy launched at 40)
The truth about overnight success (23 years in the making)
How money and power dynamics shift in marriage when women lead
Why Tower 28 chose not to rely on celebrity endorsements
The story behind Tower 28’s hero products and community-driven growth
The role of eczema and authenticity in shaping Amy’s brand and mission
How to build a company that’s both profitable and culturally relevant
Why women can “have it all” — but not all at once
This is the episode every entrepreneur, founder, and creative needs to hear.
⸻
This episode is sponsored by:
- Recharge - get 90 days free - https://getrecharge.com/lp3/hot-smart-rich/
Subscriptions aren’t just about repeat orders - they’re about building real relationships. And that’s where Recharge comes in. They’re the subscription platform behind the brands you know and love - think Chamberlain Coffee, quip, Blueland, Bird & Be - and over 100 million subscribers worldwide.
Recharge takes the headache out of retention with seamless subscription experiences, powerful analytics, and tools that help brands go beyond the moment to keep customers coming back.
⸻
⭐⭐⭐⭐⭐
If you like what you hear, rate, review, and subscribe to Hot Smart Rich, the podcast supporting women who own their worth — in business, wealth, and life.
⸻
💌Own your worth — and build the life you want. Subscribe to the Hot Smart Rich newsletter, the no-BS guide to startup life, consumer brands, and becoming your hottest, smartest, richest self, written by Maggie Sellers. Join 250,000+ women building wealth, confidence, and community on their own terms.
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Follow Maggie:
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More from Hot Smart Rich:
The Hot Smart Rich Money Mindset
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This episode is produced by HSR Media, a division of Creative MES LLC, with support from Ana Sessions and Coldea Productions.
⸻
Hot Smart Rich is your place to hear unfiltered conversations with the people shaping the future of culture, creators, startups and community. Hosted by Maggie Sellers, investor and media powerhouse, and guests breaking the mold, you’ll get the real deal as it relates to navigating the startup fast lane, leveling up your life or becoming your hottest, smartest, richest self. New episodes weekly on Wednesdays.
Sam Diamond, co-founder of Bird&Be, is on a mission to revolutionize reproductive health. From her own experience with pregnancy loss to raising millions from investors like Brian Lee (Honest Company), Sam shares the raw truth about fertility stigma, miscarriage, IVF, and why men play a much bigger role in infertility than most people realize.
This is the fertility conversation you wish you’d had sooner - honest, practical, and backed by science.
We cover:
Why male infertility is the leading cause of IVF in Canada
How to test fertility at home (for both men & women) before spending years trying
The hidden fertility red flags in your 20s and 30s
Why stress, sleep, and lifestyle can impact sperm & egg quality overnight
The truth about PCOS, perimenopause, and diminished ovarian reserve
Fertility stigma today vs. mental health stigma a decade ago
What doctors don’t tell you about timelines and proactive testing
The story behind building Bird&Be as “the Honest Company of fertility”
How Sam raised $1.8M in 4 weeks and brought doctors on as investors
Why fertility care should be proactive, not reactive
This important conversation is about empowerment, science, and taking control of your reproductive future rather than fear.
HSR Angels get 15% off their first Bird&Be order with code HSR
⸻
This episode is sponsored by:
- Recharge - get 90 days free -
Subscriptions aren’t just about repeat orders - they’re about building real relationships. And that’s where Recharge comes in. They’re the subscription platform behind the brands you know and love - think Chamberlain Coffee, quip, Blueland, Bird & Be - and over 100 million subscribers worldwide.
Recharge takes the headache out of retention with seamless subscription experiences, powerful analytics, and tools that help brands go beyond the moment to keep customers coming back.
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If you like what you hear, rate, review, and subscribe to Hot Smart Rich, the podcast supporting women who own their worth — in business, wealth, and life.
Subscribe on YouTube
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💌
Own your worth — and build the life you want. Subscribe to the Hot Smart Rich newsletter, the no-BS guide to startup life, consumer brands, and becoming your hottest, smartest, richest self, written by Maggie Sellers. Join 250,000+ women building wealth, confidence, and community on their own terms.
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More from Hot Smart Rich:
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This episode is produced by HSR Media, a division of Creative MES LLC, with support from Coldea Productions.
⸻
Hot Smart Rich is your place to hear unfiltered conversations with the people shaping the future of culture, creators, startups and community. Hosted by Maggie Sellers, investor and media powerhouse, and guests breaking the mold, you’ll get the real deal as it relates to navigating the startup fast lane, leveling up your life or becoming your hottest, smartest, richest self. New episodes weekly on Wednesdays.
Spotify Description
SURPRISE, WE’RE MARRIED! Courtney Reum (co-founder of M13, bestselling author, entrepreneur, investor - and my husband!) sits down with me for the first time as husband and wife to share the real story behind our marriage.
From a psychic choosing our exact wedding date, to navigating LA fires, to rewriting every tradition about engagement and weddings, this is an intimate conversation about love, risk, and why marriage is the biggest business - and emotional - decision you’ll ever make.
What you’ll learn in this episode:
Why a psychic predicting our wedding date changed everything
The truth about getting married before the ring
How we planned a wedding, bought a house, and built a marriage in 4 months
Why we see marriage as the ultimate “business decision” and partnership
The untold story of Courtney’s proposal at the French Open in Paris
The lessons Maggie learned from calling off a past engagement - and why this time felt different
How to balance ambition, building a business, and building a family at the same time
Why tradition doesn’t matter if you know what works for you
This isn’t just a wedding recap. It’s about redefining love, building a marriage that works, and choosing each other every single day.
⸻
This episode is sponsored by:
HSR Newsletter - Get 3 months free using this link
⸻
⭐⭐⭐⭐⭐
If you like what you hear, rate, review, and subscribe to Hot Smart Rich, the podcast supporting women who own their worth — in business, wealth, and life.
⸻
💌Own your worth — and build the life you want. Subscribe to the Hot Smart Rich newsletter, the no-BS guide to startup life, consumer brands, and becoming your hottest, smartest, richest self, written by Maggie Sellers. Join 250,000+ women building wealth, confidence, and community on their own terms.
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Follow Maggie:
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Follow Courtney:
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More from Hot Smart Rich:
The Hot Smart Rich Money Mindset
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This episode is produced by HSR Media, a division of Creative MES LLC, with support from Ana Sessions and Coldea Productions.
⸻
Hot Smart Rich is your place to hear unfiltered conversations with the people shaping the future of culture, creators, startups and community. Hosted by Maggie Sellers, investor and media powerhouse, and guests breaking the mold, you’ll get the real deal as it relates to navigating the startup fast lane, leveling up your life or becoming your hottest, smartest, richest self. New episodes weekly on Wednesdays.
Today’s conversation all started with a viral video where I questioned if JVN Hair was the biggest celebrity brand failure of all time.
Jonathan Van Ness, Emmy-winning host of Queer Eye, bestselling author, comedian, and founder of JVN Hair, opens up about the biggest challenges of his career - from beauty brand bankruptcy to personal health crises - and how he fought his way back. This is JVN like you’ve never heard him before: unfiltered, vulnerable, and brutally honest about fame, money, and survival.
Why JVN Hair became the fastest-growing brand... and then went bankrupt
How losing millions overnight changed his entire approach to money
What it feels like to carry the weight of a team and brand in crisis
The shocking health scare that left him with “two buttholes” at his lowest point
Why he fired his business team and finally took control
How the Windsong Global deal gave him equity and a second chance
The reality of building a celebrity brand without a safety net
His reflections on Queer Eye, fame, and being targeted in culture wars
The role of therapy, resilience, and self-acceptance in rebuilding
Why his mission is still joy, curiosity, and making people feel beautiful
This episode is more than a story about bankruptcy - it’s a masterclass in resilience, authenticity, and reclaiming your power when everything falls apart.
HSR Angels get 25% off at JVN Hair with code HSR25(Excludes bundles, subscriptions, gift cards)
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This episode is sponsored by:
HSR Newsletter - Get 3 months free using this link
⸻
⭐⭐⭐⭐⭐
If you like what you hear, rate, review, and subscribe to Hot Smart Rich, the podcast supporting women who own their worth — in business, wealth, and life.
⸻
💌Own your worth — and build the life you want. Subscribe to the Hot Smart Rich newsletter, the no-BS guide to startup life, consumer brands, and becoming your hottest, smartest, richest self, written by Maggie Sellers. Join 250,000+ women building wealth, confidence, and community on their own terms.
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Follow Maggie:
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Follow JVN:
Getting Better with Jonathan Van Ness - Podcast
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More from Hot Smart Rich:
The Hot Smart Rich Money Mindset
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This episode is produced by HSR Media, a division of Creative MES LLC, with support from Ana Sessions and Coldea Productions.
⸻
Hot Smart Rich is your place to hear unfiltered conversations with the people shaping the future of culture, creators, startups and community. Hosted by Maggie Sellers, investor and media powerhouse, and guests breaking the mold, you’ll get the real deal as it relates to navigating the startup fast lane, leveling up your life or becoming your hottest, smartest, richest self. New episodes weekly on Wednesdays.
Caitlin Begg , Harvard-trained sociologist, founder of Authentic Social, and host of Progression to Analog, is redefining how smartphones and social media shape our attention, communication, and intimacy. From taking three years off TikTok, to researching parasocial relationships, to designing healthier tech habits, this is the conversation every modern creator, founder, and human needs to hear.
Why “phone brain” is the hidden reason behind your short attention span
How notification culture rewires our dopamine and drives gossip culture
Why short-term social media breaks don’t fix your brain - but mornings off do
The loneliness epidemic: hyper-connected, but more isolated than ever
How parasocial relationships with influencers - and even friends - are changing intimacy
Why authenticity online matters (and why most people still fake it)
The dark side of dating apps and how they’re numbing real connection
Why boredom, drifting, and in-person conversations are the real productivity hacks
How AI can free up time for thinking - if you use it the right way
What companies get wrong about workplace communication overload
This isn’t about quitting tech. It’s about reclaiming your attention, deepening real relationships, and designing a more human everyday life.
⸻
This episode is sponsored by:
HSR Newsletter - Get 3 months free using this link
⸻
⭐⭐⭐⭐⭐
If you like what you hear, rate, review, and subscribe to Hot Smart Rich, the podcast supporting women who own their worth — in business, wealth, and life.
⸻
💌Own your worth — and build the life you want. Subscribe to the Hot Smart Rich newsletter, the no-BS guide to startup life, consumer brands, and becoming your hottest, smartest, richest self, written by Maggie Sellers. Join 250,000+ women building wealth, confidence, and community on their own terms.
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Follow Maggie:
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Follow Caitlin & Authentic Social:
https://www.authenticsocial.com
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More from Hot Smart Rich:
The Hot Smart Rich Money Mindset
⸻
This episode is produced by HSR Media, a division of Creative MES LLC, with support from Ana Sessions and Coldea Productions.
⸻
Hot Smart Rich is your place to hear unfiltered conversations with the people shaping the future of culture, creators, startups and community. Hosted by Maggie Sellers, investor and media powerhouse, and guests breaking the mold, you’ll get the real deal as it relates to navigating the startup fast lane, leveling up your life or becoming your hottest, smartest, richest self. New episodes weekly on Wednesdays.
What if the secret to building wealth wasn’t spending big, but acting broke?
Lucy Guo (@glowforit), co-founder of Scale AI, founder of Passes, and the youngest self-made female billionaire, is redefining what it means to win in tech, money, and the creator economy. From her “act broke, stay rich” mindset, to proving people wrong in Silicon Valley, to helping creators build generational wealth, this is the conversation every founder, dreamer, and disruptor needs to hear.
Why acting broke is Lucy’s rule for staying rich
The truth about being a “billionaire” (and why it’s not cash in the bank)
How equity, not cash, creates generational wealth
The surprising power of free things (and why Lucy still takes UberX)
How she handles haters, trolls, and being called “the party girl of tech”
Why proving people wrong has fueled her biggest wins
What founders get wrong about raising money and scaling fast
How AI will shape the next wave of unicorn companies
Why consistency, discipline, and content are the only real creator superpowers
This isn’t about chasing trends or titles. It’s about building smarter, betting on yourself, and creating wealth that lasts.
⸻
This episode is sponsored by:
HSR Newsletter - Get 3 months free using this link
⸻
⭐⭐⭐⭐⭐
If you like what you hear, rate, review, and subscribe to Hot Smart Rich, the podcast supporting women who own their worth — in business, wealth, and life.
⸻
💌Own your worth — and build the life you want. Subscribe to the Hot Smart Rich newsletter, the no-BS guide to startup life, consumer brands, and becoming your hottest, smartest, richest self, written by Maggie Sellers. Join 250,000+ women building wealth, confidence, and community on their own terms.
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Become an HSR Angel in the Global HSR WhatsApp channel!
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Follow Maggie:
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Follow Lucy & Passes:
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More from Hot Smart Rich:
The Hot Smart Rich Money Mindset
⸻
This episode is produced by HSR Media, a division of Creative MES LLC, with support from Ana Sessions and Coldea Productions.
⸻
Hot Smart Rich is your place to hear unfiltered conversations with the people shaping the future of culture, creators, startups and community. Hosted by Maggie Sellers, investor and media powerhouse, and guests breaking the mold, you’ll get the real deal as it relates to navigating the startup fast lane, leveling up your life or becoming your hottest, smartest, richest self. New episodes weekly on Wednesdays.
What if talking about money with your partner wasn’t awkward, but the key to keeping your relationship strong?
Libby Leffler (@thisfirst), founder of First and former Google and Facebook exec, is redefining what it means to protect love with logic. From breaking the stigma around prenups, to helping women secure their futures, to proving that money talk is harder than sex talk, this is the conversation every modern couple needs to have before their big day.
This isn’t about planning for divorce. It’s about protecting the life you’re building - together.
⸻
HSR Angels get $100 off all First prenup products with code HOTSMARTRICH.HOTSMARTRICH promo code good through 12/31/2025 at www.thisfirst.com; all coupon codes must be used at checkout at time of purchase (ineligible for retroactive discounts)
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This episode is sponsored by:
HSR Newsletter - Get 3 months free using this link
⸻
⭐⭐⭐⭐⭐
If you like what you hear, rate, review, and subscribe to Hot Smart Rich, the podcast supporting women who own their worth — in business, wealth, and life.
⸻
💌Own your worth — and build the life you want. Subscribe to the Hot Smart Rich newsletter, the no-BS guide to startup life, consumer brands, and becoming your hottest, smartest, richest self, written by Maggie Sellers. Join 250,000+ women building wealth, confidence, and community on their own terms.
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Become an HSR Angel in the Global HSR WhatsApp channel!
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Follow Maggie:
LinkedIn
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Follow Libby & First:
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More from Hot Smart Rich:
The Hot Smart Rich Money Mindset
⸻
This episode is produced by HSR Media, a division of Creative MES LLC, with support from Ana Sessions and Coldea Productions.
⸻
Hot Smart Rich is your place to hear unfiltered conversations with the people shaping the future of culture, creators, startups and community. Hosted by Maggie Sellers, investor and media powerhouse, and guests breaking the mold, you’ll get the real deal as it relates to navigating the startup fast lane, leveling up your life or becoming your hottest, smartest, richest self. New episodes weekly on Wednesdays.
What if you took the money saved for your dream wedding and bet it all on your business?
Would it make or break you?
Siff Haider and Nish Samantray, co-founders of Arrae, share their raw story of love, sacrifice, and scaling to $100M. From immigrating to the U.S. with no safety net, to choosing business over a wedding, to learning how to fight (and win) together as partners in love and work, this is what it really costs to build big.
HSR Angels get 15% off at Arrae with code HSR15
⸻
This episode is sponsored by:
Pique - Use this link for 20% off
HSR Newsletter - Get 3 months free using this link
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⭐⭐⭐⭐⭐
If you like what you hear, rate, review, and subscribe to Hot Smart Rich, the podcast supporting women who own their worth — in business, wealth, and life.
Subscribe on YouTube
⸻
💌Own your worth — and build the life you want. Subscribe to the Hot Smart Rich newsletter, the no-BS guide to startup life, consumer brands, and becoming your hottest, smartest, richest self, written by Maggie Sellers. Join 250,000+ women building wealth, confidence, and community on their own terms.
Subscribe here
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Follow Maggie:
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Follow Siff, Nish & Arrae:
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Arrae
Instagram
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The Hot Smart Rich Money Mindset
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This episode is produced by HSR Media, a division of Creative MES LLC, with support from Vandana Ravi and Coldea Productions.
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Hot Smart Rich is your place to hear unfiltered conversations with the people shaping the future of culture, creators, startups and community. Hosted by Maggie Sellers, investor and media powerhouse, and guests breaking the mold, you’ll get the real deal as it relates to navigating the startup fast lane, leveling up your life or becoming your hottest, smartest, richest self. New episodes weekly on Wednesdays.
What if you hit rock bottom at 18 and almost lost your life to addiction.
Do you think you could recover?
EXCLUSIVE This is Cara Santana Leto’s first sit-down interview as a married woman, and she doesn’t hold back. From hitting rock bottom at 18 and nearly losing her life to addiction, to being ousted as CEO of her first company, to finding love again with husband Shannon Leto and launching a new brand, Cara is rewriting what it means to be a multi-hyphenate creative entrepreneur.
HSR listeners can enjoy 10% off at Lil Luv Dog with code HOTRICH10
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- HSR Newsletter - Get 3 months free using this link.
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Become an HSR Angel in the Global HSR WhatsApp channel!
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If you like what you hear, rate, review, and subscribe to Hot Smart Rich, the podcast supporting women who own their worth — in business, wealth, and life.
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Follow Cara & Lil Luv Dog:InstagramLinkedInLil Luv DogWebsite
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More from Hot Smart Rich:
The Hot Smart Rich Money Mindset
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This episode is produced by HSR Media, a division of Creative MES LLC, with support from Vandana Ravi.
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Hot Smart Rich is your place to hear unfiltered conversations with the people shaping the future of culture, creators, startups and community. Hosted by Maggie Sellers, investor and media powerhouse, and guests breaking the mold, you’ll get the real deal as it relates to navigating the startup fast lane, leveling up your life or becoming your hottest, smartest, richest self. New episodes weekly on Wednesdays.
⸻
Cara Santana Leto is an American actress, producer, and screenwriter best known for her roles in Vida, Salem, and Beverly Hills Chihuahua 3: Viva La Fiesta!. She began her career with appearances on CSI: Miami and CSI: Crime Scene Investigation before landing recurring roles in Reunion, Major Crimes, and Santa Clarita Diet. Beyond acting, she has written and produced projects including Steps (2019).In May 2025, Cara married musician Shannon Leto (Thirty Seconds to Mars) in a star-studded Beverly Hills ceremony attended by Jared Leto, Olivia Culpo, and Christian McCaffrey. Describing her relationship as a source of grounding and confidence, Cara continues to expand her creative career while inspiring audiences with her artistry and resilience.Cara Santana Leto is the co-founder of Lil Luv Dog alongside best friend, Steph Shep (Stephanie Suganami), former Chief Operating Officer of Kardashian West brands.
In this episode, meet the founder you don’t know, behind the brand you already love.
Dr. Julie Chung, Co-Founder of T3 Micro, gives the advice every ambitious woman wants to hear about building a brand, looking your best, and choosing the right life co-founder when she opens up about:
Chapters
00:00 – Meet Dr. Julie Chung: From Surgeon to Beauty Founder0:32 – How to Shop Smart: The Secrets Behind Everyday vs. Expensive Purchases1:38 – How to Use Color Theory to Reinvent Your Look (and Confidence)3:40 – How to Turn Two Worlds Into One: From Medicine to Sephora Icon6:49 – What It Really Means to Balance Being a Doctor and Entrepreneur7:57 – How to Keep Your Two Worlds Separate (When People Find Out Who You Really Are)9:52 – What’s Harder: Running a Business or Saving Someone’s Vision?10:04 – The Surprising Similarities Between Surgery and Startups11:28 – How to Build a Beauty Brand Without Raising a Dollar12:55 – When to Pay Yourself vs. Reinvest in the Business13:36 – Should You Start a Company With Your Partner? The Truth After 20 Years15:39 – What’s Wrong With the Beauty Industry Today (and Why It Matters)17:29 – How to Step Into the Founder Role After 20 Years in the Shadows20:04 – How Much Vulnerability Do Female Founders Owe the World?22:47 – How to Survive a Hard Fertility Journey (and What It Teaches You About Control)25:11 – Why Teen Girls Are Obsessed With Sephora (And What Founders Should Know)28:27 – How to Capture the Most Valuable Consumer of the Future29:17 – What Success Looks Like Through Your Kids’ Eyes31:54 – How Money Trauma Follows You Into Adulthood (and Business)33:29 – The Most Unhinged Ways Founders Save Money in the Early Days35:14 – How Your Relationship With Money Evolves After Success36:24 – What People Get Wrong About Female Founders (And What It’s Really Like)40:15 – Why Timing Matters: The Right Moment to Step Into the Spotlight41:55 – The One Female Founder She Dreams of Meeting (and Why It Made Her Cry)42:48 – Rapid Fire: Beauty, Family, and Success Hot Takes
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This episode is sponsored by:
Pique - Use this link for 20% off.
Frate Returns - Tell them HSR sent you and learn more here
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If you like what you hear, rate, review, and subscribe to Hot Smart Rich, the podcast supporting women who own their worth — in business, wealth, and life.
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Own your worth — and build the life you want. Subscribe to the Hot Smart Rich newsletter, the no-BS guide to startup life, consumer brands, and becoming your hottest, smartest, richest self, written by Maggie Sellers. Join 250,000+ women building wealth, confidence, and community on their own terms.
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More from Hot Smart Rich:
The Hot Smart Rich Money Mindset
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This episode is produced by HSR Media, a division of Creative MES LLC, with support from Vandana Ravi.
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Hot Smart Rich is your place to hear unfiltered conversations with the people shaping the future of culture, creators, startups and community. Hosted by Maggie Sellers, investor and media powerhouse, and guests breaking the mold, you’ll get the real deal as it relates to navigating the startup fast lane, leveling up your life or becoming your hottest, smartest, richest self. New episodes weekly on Wednesdays.
Deepica Mutyala, CEO and Founder of Live Tinted, the #1 fastest growing beauty brand at Ulta, gives the advice every ambitious woman wants to hear to build her dream life, partner, and business when she opens up about
Plus: we leave in a clip towards the end that most podcasters would delete and can’t wait to hear your thoughts.
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Become an HSR Angel in the Global HSR WhatsApp channel!
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This episode is sponsored by:
Pique - Use this link for 20% off.
Frate Returns - Tell them HSR sent you and learn more here
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If you like what you hear, rate, review, and subscribe to Hot Smart Rich, the podcast supporting women who own their worth — in business, wealth, and life.
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💌
Own your worth — and build the life you want. Subscribe to the Hot Smart Rich newsletter, the no-BS guide to startup life, consumer brands, and becoming your hottest, smartest, richest self, written by Maggie Sellers. Join 250,000+ women building wealth, confidence, and community on their own terms.
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More from Hot Smart Rich:
The Hot Smart Rich Money Mindset
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This episode is produced by HSR Media, a division of Creative MES LLC, with support from Vandana Ravi.
⸻
Hot Smart Rich is your place to hear unfiltered conversations with the people shaping the future of culture, creators, startups and community. Hosted by Maggie Sellers, investor and media powerhouse, and guests breaking the mold, you’ll get the real deal as it relates to navigating the startup fast lane, leveling up your life or becoming your hottest, smartest, richest self. New episodes weekly on Wednesdays.
Dianna Cohen, founder and ex-CEO of Crown Affair, joins Maggie Sellers to reflect on what it took to build the premium beauty brand redefining clean luxury in haircare and the future of founders as creators.
What You'll Hear In This Episode:
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This episode is sponsored by:
Pique - Use this link for 20% off.
Frate Returns - Tell them HSR sent you and learn more here
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⭐⭐⭐⭐⭐
If you like what you hear, rate, review, and subscribe to Hot Smart Rich, the podcast supporting women who own their worth — in business, wealth, and life.
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💌
Own your worth — and build the life you want. Subscribe to the Hot Smart Rich newsletter, the no-BS guide to startup life, consumer brands, and becoming your hottest, smartest, richest self, written by Maggie Sellers. Join 250,000+ women building wealth, confidence, and community on their own terms.
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More from Hot Smart Rich:
The Hot Smart Rich Money Mindset
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This episode is produced by HSR Media, a division of Creative MES LLC, with support from Vandana Ravi.
⸻
Hot Smart Rich is your place to hear unfiltered conversations with the people shaping the future of culture, creators, startups and community. Hosted by Maggie Sellers, investor and media powerhouse, and guests breaking the mold, you’ll get the real deal as it relates to navigating the startup fast lane, leveling up your life or becoming your hottest, smartest, richest self. New episodes weekly on Wednesdays.
What if the brand you built failed—and it wasn’t your fault?What if dating came with warning labels, and choosing not to have more kids was the most radical decision of all?
In this week’s episode of Hot Smart Rich, Maggie Sellers and Katie Sellers are back in the studio, and this one’s personal. From beauty brand collapses to viral dating apps and modern motherhood, they unpack the stories that had them hooked (and sometimes heartbroken) this week.
They go deep on:
- Why it’s never been easier to launch a beauty brand—and never harder to keep it alive
- What Ty Haney’s return to Outdoor Voices teaches us about comeback stories and founder evolution
- The rise (and potential fall) of the dating app Tea, and what it says about toxicity, accountability, and modern dating
- The Wall Street Journal report that proves women are still doing everything—at home and at work
- Fertility, family planning, and the radical idea of saying “one child is enough”
- Burnout, boundaries, and why creators (and founders) must take breaks
- Gwyneth Paltrow’s genius PR move with Astronomer and why everything is content—even your ex-husband’s scandal
Whether you're building a brand, questioning your timeline, or just trying to stay sane in your 30s—this episode is for you.
Become an HSR Angel in the Global HSR WhatsApp channel!
–
This episode is sponsored by:
- Frate Returns - Tell them HSR sent you and learn more here
- HSR Newsletter - Get 3 months free using this link.
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⭐⭐⭐⭐⭐
If you like what you hear, rate, review, and subscribe to Hot Smart Rich, the podcast supporting women who own their worth — in business, wealth, and life.
⸻
💌Own your worth — and build the life you want. Subscribe to the Hot Smart Rich newsletter, the no-BS guide to startup life, consumer brands, and becoming your hottest, smartest, richest self, written by Maggie Sellers. Join 250,000+ women building wealth, confidence, and community on their own terms.
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Follow Maggie here:
Instagram: @maggiesellers
TikTok: @maggiesellers_
LinkedIn: Maggie Sellers
ShopMy: Maggie Sellers
Amazon Storefront: maggiesellers
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Follow Katie here:
Instagram: @katiesellers_
LinkedIn: Katie Sellers
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More from Hot Smart Rich:
The Hot Smart Rich Money Mindset
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This episode is produced by HSR Media, a division of Creative MES LLC, with support from Coldea Productions.
⸻
Hot Smart Rich is your place to hear unfiltered conversations with the people shaping the future of culture, creators, startups and community. Hosted by Maggie Sellers, investor and media powerhouse, and guests breaking the mold, you’ll get the real deal as it relates to navigating the startup fast lane, leveling up your life or becoming your hottest, smartest, richest self. New episodes weekly on Wednesdays.
Have you ever wondered how long it really takes to go from a 9–5 to a six-figure influencer?
What if your next chapter starts by trusting your gut, and not your job title?
Les Alfred didn’t come from wealth. She didn’t have connections. But she had a voice, a podcast, and a powerful desire to grow beyond what her 9–5 at Hubspot allowed. In this episode of Hot Smart Rich, Maggie sits down with Les, the host of @shessoluckypod (Dear Media), to talk about what really happened for Les to reinvent herself, create her dream life, and make six-figures while doing it.
They go deep on:
Whether you're side-hustling, thinking about quitting, or feeling the pull to do more—this episode is your sign.
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Chapters
00:00 – Meet Les Alfred from Dear Media's She's So Lucky Podcast
2:29 – How to Reinvent Your Life and Career From the Ground Up
5:13 – How to Get Your Podcast Signed to Dear Media
10:02 – How to Shift From Scarcity to Abundance With Money
13:43 – How to Turn Your Content Into a Real Six-Figure Business
18:28 – How to Build a Vision for Your Future (and Actually Get There)
23:08 – How to Break Free From Stereotypes and Build Your Own Identity
25:28 – How to Know When to Walk Away From the Wrong Relationship
27:01 – How to Date With an Abundance Mindset (Even When It’s Hard)
30:18 – How to Find the Right People to Support You As a Creator
32:51 – How to Get Once-in-a-Lifetime Opportunities
34:54 – How to Rebrand Without Losing Your Audience
40:02 – How to Start a Podcast That People Actually Want to Listen To
42:02 – Rapid Fire: How to Know What You Really Love
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This episode is sponsored by:
- HSR Newsletter - Get 3 months free using this link.
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⭐⭐⭐⭐⭐
If you like what you hear, rate, review, and subscribe to Hot Smart Rich, the podcast supporting women who own their worth — in business, wealth, and life.
⸻
💌Own your worth — and build the life you want. Subscribe to the Hot Smart Rich newsletter, the no-BS guide to startup life, consumer brands, and becoming your hottest, smartest, richest self, written by Maggie Sellers. Join 250,000+ women building wealth, confidence, and community on their own terms.
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Follow Maggie here:
Instagram: @maggiesellers
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LinkedIn: Maggie Sellers
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Follow Les & She's So Lucky:Instagram: @lesalfred & @shessoluckypodYoutube: @shessoluckypod
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More from Hot Smart Rich:
The Hot Smart Rich Money Mindset
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This episode is produced by HSR Media, a division of Creative MES LLC, with support from Coldea Productions.
What if your big sisters worked at Goldman Sachs, Morgan Stanley, LinkedIn, and Snap, and went to Harvard, Stanford, Columbia, and Dartmouth, just so they could hand you the playbook?
In this episode of Hot Smart Rich, Maggie sits down with Tiger Sisters Jean and Cherie Brooke Luo, two powerhouse siblings with Wall Street and Silicon Valley resumes who are making elite career advice radically more relatable. Jean (Harvard MBA, Dartmouth undergrad) built a $300M business at Snap. Cherie (Stanford MBA, Columbia engineering) scaled products at LinkedIn. Now, they’re spilling the tea on everything from Ivy League admissions and imposter syndrome to dating as a successful woman and the real ROI of a $250K MBA.
You’ll hear what it was like growing up with a Tiger Mom, how they hacked their way into the Ivy League (and why you don’t have to), the power dynamics of being a woman in finance, and how to stop doing free work and start owning your narrative. This one is filled with tactical gems, big sister energy, and real talk on money, identity, ambition, and building a life that feels as good as it looks.
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This episode is sponsored by:
- Pique - Use code HSR20 for 20% off.
- HSR Newsletter - Get 3 months free using this link.
⸻
⭐⭐⭐⭐⭐
If you like what you hear, rate, review, and subscribe to Hot Smart Rich, the podcast supporting women who own their worth — in business, wealth, and life.
⸻
💌Own your worth — and build the life you want. Subscribe to the Hot Smart Rich newsletter, the no-BS guide to startup life, consumer brands, and becoming your hottest, smartest, richest self, written by Maggie Sellers. Join 250,000+ women building wealth, confidence, and community on their own terms.
⸻
Follow Maggie here:
Instagram: @maggiesellers
TikTok: @maggiesellers_
LinkedIn: Maggie Sellers
ShopMy: Maggie Sellers
Amazon Storefront: maggiesellers
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Follow Tiger Sisters here:
Instagram: @cherie.brooke & @jeanluo_
Youtube: @cherie.brooke & The Tiger Sisters
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More from Hot Smart Rich:
The Hot Smart Rich Money Mindset
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This episode is produced by HSR Media, a division of Creative MES LLC, with support from Coldea Productions.
Aishwarya Iyer, Founder of Brightland, on Copycats, Creator Culture, and Building a Luxury Brand From Burnout
What happens when a health scare leads you to reinvent the olive oil aisle—and you end up in the middle of a New York Times “olive oil war” after being bullied online by another founder?
In this episode of Hot Smart Rich, Maggie sits down with Aishwarya Iyer, the founder of Brightland, to unpack how one wellness wake-up call turned into a category-defining pantry brand that landed on Oprah’s Favorite Things list in 2022. Aishwarya shares the moment her health shifted everything, why she turned to fashion houses like Gucci and Ralph Lauren—not food brands—for inspiration, and how she reimagined a dusty commodity into a cult-status luxury product. And how wholesale partners like Amazon and Nordstrom helped scale her business.
They go deep on what it really takes to build a premium brand in a saturated category, how to handle copycats with clarity instead of chaos, and why going viral isn’t a requirement for building something iconic. Aishwarya also opens up about becoming a mom after nine years of marriage, not knowing if she wanted kids—and what motherhood taught her about identity, ambition, and leadership.
Whether you're building a brand, balancing personal transformation, or trying to define success on your own terms, this one’s for you.
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🔑 Key Takeaways
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This episode is sponsored by
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- Frate Returns - Tell them HSR sent you and learn more here
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Items Mentioned in This Episode
- Brightland Olive Oil - use code HSRBRIGHTLAND for 20% off your first purchase up until November 1, 2025
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Links
Use Opus Clip to turn long videos into shorts.
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⭐⭐⭐⭐⭐
If you like what you hear, rate, review, and subscribe to Hot Smart Rich, the podcast supporting women who own their worth — in business, wealth, and life.
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💌Own your worth — and build the life you want. Subscribe to the Hot Smart Rich newsletter, the no-BS guide to startup life, consumer brands, and becoming your hottest, smartest, richest self, written by Maggie Sellers. Join 250,000+ women building wealth, confidence, and community on their own terms.
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Follow Maggie here:
Instagram: @maggiesellers
TikTok: @maggiesellers_
LinkedIn: Maggie Sellers
ShopMy: Maggie Sellers
Amazon Storefront: maggiesellers
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Follow Aishwarya here:
Instagram@helloaishwarya
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More from Hot Smart Rich:
The Hot Smart Rich Money Mindset
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This episode is produced by HSR Media, a division of Creative MES LLC, with support from Coldea Productions.
On this episode of Hot Smart Rich, Maggie Sellers sits down with Natalie Holloway, co-founder of Bala, the brand that made fitness hot. Natalie built Bala into a $20M business with a Shark Tank deal from Mark Cuban, faced near bankruptcy, and navigated the rollercoaster of entrepreneurship—all while raising three kids under four.
The conversation gets real as Natalie shares the hardest moments of scaling Bala, from the chaos of explosive growth during COVID to nearly losing the company. She breaks down what saved the business, why she prioritizes profit overgrowth, and how she made the tough call to lay off nearly her entire team while pregnant.
Maggie and Natalie also dive into motherhood, ambition, and the reality of balancing it all—plus, Natalie shares what really happened with Bala’s Drunk Elephant drama, how she deals with copycats, and why she believes affiliate marketing is the future for brands.
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🔑 Key Takeaways
You can build a $20M brand without raising big VC money.
Bala’s success proves that profitability is more important than endless fundraising. Natalie and her husband bootstrapped their way to the top—then nearly lost it all.
Scaling fast can break you.
Bala blew up overnight after Shark Tank and COVID, but hypergrowth almost killed the business. Natalie shares the hard truth about layoffs, cash flow, and surviving the free fall.
Motherhood and entrepreneurship? There’s no perfect balance.
Natalie had to make brutal business decisions while pregnant. The real talk: founders don’t get maternity leave, and work-life balance is a myth.
Copycats and competition will come—so stay ahead.
Drunk Elephant launched a Bala-inspired product. Knockoffs are everywhere. The only way to win is to innovate faster than they can copy.
The smartest founders are shifting from influencers to affiliates.
Natalie shares why paying influencers big bucks is outdated and why affiliate marketing is the new power move for brands.
Negotiate like a man.
Women are still underpricing themselves in business. Natalie learned to ask for more, own her worth, and not settle for the first offer.
Bala is just getting started.
NYC fitness studio? More retail expansion? Natalie spills what’s next and why she’s betting big on IRL experiences and digital fitness.
⸻
This episode is sponsored by Frate Returns. Tell them HSR sent you and learn more here!
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Items Mentioned in This Episode
Bala — the original workout bangles. Shop here (https://go.shopmy.us/p-14639476).
Form x Bala — the set. Shop here. (https://go.shopmy.us/p-14639584).
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If you like what you hear, rate, review, and subscribe to Hot Smart Rich, the podcast supporting women who own their worth — in business, wealth, and life.
Subscribe on YouTube: https://hotsmartrich.com/subscribe
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Subscribe here: https://hotsmartrich.com/subscribe
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Follow Maggie here:
Instagram: @maggiesellers (https://www.instagram.com/maggiesellers/)
Tiktok: @maggiesellers_ (https://www.tiktok.com/@maggiesellers_)
LinkedIn: Maggie Sellers (https://www.linkedin.com/in/sellersmaggie/)
ShopMy: https://shopmy.us/maggiesellers
Amazon Storefront: https://www.amazon.com/shop/maggiesellers
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Follow Natalie here:
Instagram:
@natalieholloway (https://www.instagram.com/natalieholloway/)
@bala (https://www.instagram.com/bala/)
@balacize (https://www.instagram.com/balacize/)
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More from Hot Smart Rich:
The Hot Smart Rich Money Mindset: https://hotsmartrich.shop/collections/shop-all/products/hsr-50-20-20-10-method
Merch: https://hotsmartrich.shop/
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This episode is produced by HSR Media, a division of Creative MES LLC, with support from Vandana Ravi and Coldea Productions.