Not every “consultant” is a consultant. And not every coach is qualified to lead.

In this episode of Hospitality Reinvented, Doug Radkey confronts an uncomfortable truth: the rise of bad actors in hospitality consulting and coaching.

From self-proclaimed “experts” with no operational background to AI-generated advice packaged as strategy, this is a conversation the industry needs right now.

Doug pulls back the curtain on what separates real consultants from the noise: frameworks, critical thinking, experience, integrity, and transformative leadership.

He also dives into the why behind the work; the responsibility, the privilege, and the trust that come with helping others build their businesses and legacies.

You’ll learn what to look for when onboarding a coach or consultant along with the questions to ask, the red flags to avoid, and the standards that define true expertise.

This episode is for every operator who’s ever been burned by bad advice and for every professional who is determined to raise the bar for what this industry deserves.

Because hospitality doesn’t need more “consultants.” It needs leaders who care enough to do it right.