In Episode 2 of Hospitality Reinvented, host Doug Radkey explores a powerful concept that every hospitality operator needs to understand: The Risk of Inaction - as the new ROI.

In today’s fast-moving industry, staying stagnant is the biggest risk of all. While many focus on the return on investment (ROI) of their efforts, this episode shifts the conversation to the cost of not taking action—whether it's delaying upgrades, missing out on new trends, or failing to address operational inefficiencies.

Doug breaks down how inaction can lead to missed opportunities, declining guest satisfaction, and ultimately, lost profits. Tune in to discover how to flip the narrative, embrace change, and turn potential risks into game-changing results.

Don’t let inaction hold your business back—learn how to make proactive, strategic moves that will drive long-term success. Listen to Episode 2 now and start rethinking the way you approach ROI!