On this episode of Honest Ecommerce, we have Nate Davenport, the founder and CEO of Nebu Clothing. He is a former U.S. Marine and finance lead at Zappos who turned his frustration with poorly designed outdoor gear into a purpose-driven apparel brand focused on thoughtful design, functionality, and versatility. We talk about building products that solve real use problems, turning events and emails into ad leverage, redefining success beyond scale and revenue, and so much more!

On this episode of Honest Ecommerce, we have Shelley Gupta. Shelley is the founder and CEO of BaKIT Box, a STEM-based baking kit that brings global flavors and cultural traditions into kitchens across America. We talk about transforming baking into an educational tool, building growth through genuine relationships, expanding marketing beyond paid social, and so much more!

On this bonus episode of Honest Ecommerce, we have Sonja Grasser, Founder of Retention Theory and a fractional Retention Consultant. Sonja helps CPG brands stop customer churn and build retention systems that become their most reliable revenue source. We talk about connecting communication to customer longevity, applying retention rules across every direct channel, focusing on results-driven storytelling for CPG, and so much more!

On this episode of Honest Ecommerce, we have Kirsten Maitland, a U.S. Navy veteran turned Microsoft agile coach who leveraged her tech innovation expertise to co-found Rebel Cheese, an award-winning Austin-based artisanal vegan cheese company backed by Shark Tank investor Mark Cuban. Rebel Cheese is revolutionizing plant-based dairy alternatives through traditional cheesemaking techniques and has earned national recognition from The New York Times. We talk about validating a product through emotional connection, learning to sustain momentum after viral moments, turning online orders into lasting connections, and so much more!

On this episode of Honest Ecommerce, we have Beau Wangtrakuldee, a scientist-turned-founder and CEO of AmorSui, a science-backed, clean medical supply brand reimagining products on the frontlines of healthcare and science. We talk about building comfort and safety into every product, marketing through word-of-mouth momentum, discovering growth through customer feedback, and so much more!

On this bonus episode of Honest Ecommerce, we have Bradley Keefer, Chief Revenue Officer, and Justin Jefferson, VP of Strategy & Insights at Keen Decision Systems, where Bayesian-powered marketing mix modeling meets scenario planning and outcome forecasting, helping marketers move from rearview analytics to predictable decisioning. We talk about measuring how marketing spend drives growth, building brands that go beyond ad optimization, using data to balance old and new media spend, and so much more!

On this episode of Honest Ecommerce, we have Eugene Chew, Global Chief Operating Officer at BikesOnline.com, a leading DTC cycling retailer in the U.S. and Australia and the exclusive distributor of Polygon and Superior bikes. We talk about recognizing the shift toward direct brand work, managing cash flow under market uncertainty, partnering with experts where specialization wins and so much more!

On this episode of Honest Ecommerce, we have Jeremy Barker, the visionary behind Murphy Door, driving its growth from humble beginnings to becoming an industry leader, even earning the award for one of America’s Most Innovative Companies 2025 in Fortune! We talk about managing expectations with transparency, leveraging partnerships to fuel growth, learning to test before scaling spend, and so much more!

On this bonus episode of Honest Ecommerce, we have Nathan Snell, cofounder and CEO of Raleon, an AI retention platform helping DTC brands and agencies reclaim marketing time by 50% while increasing revenue performance. We talk about fine-tuning prompts for better outputs, automating segmentation and copy at once, automating learning cycles across campaigns, and so much more!

On this episode of Honest Ecommerce, we have Ty Haney, a serial entrepreneur and three-time founder who built Outdoor Voices into one of the most recognizable activewear brands before launching Joggy, a natural energy brand, and TYB, a fast-growing platform helping 200+ brands like Rare Beauty, Glossier, OUAI, and Urban Outfitters engage with customers directly through its community commerce model. We talk about building go-to-market around community, scaling community commerce into growth, expanding loyalty into daily engagement, and so much more!

On this episode of Honest Ecommerce, we have Bradley Savage, Founder & CEO of Gardencup, a D2C meal subscription brand shipping nearly 2 million ultra-premium, ready-to-eat salads and produce snacks nationwide. We talk about creating a product from personal need, gaining traction from influencer posts, finding right partners at each stage, and so much more!

On this bonus episode of Honest Ecommerce, we have Yoav Oz & Shauli Mizrahi. Yoav and Shauli are the co-founders of Rep AI, an AI-powered conversational tool that unobtrusively guides shoppers through their journey, leading to better customer experiences and higher conversion rates while also resolving the vast majority of support inquiries. We talk about bridging gaps between chatbots and consumers, training AI with millions of conversations, creating experiences that drive purchases, and so much more!

On this episode of Honest Ecommerce, we have Joelle Weinand, founder of Nutcase Milk, the cashew-based chocolate milk brand taking on Nesquik with a cleaner, more sophisticated option built for adults. We talk about launching nostalgia as a premium product, highlighting the power of simple ideas, asking founders for advice directly, and so much more!

On this episode of Honest Ecommerce, we have Sam Shames, Co-Founder and Chief Revenue Officer of Embr Labs, the company behind the Embr Wave: an intelligent cooling and warming wristband that’s sold over 200,000 units, generated $50M+ in revenue, and raised $66M in venture funding after starting as an MIT prototyping contest project. We talk about how experience changes decisions, deciding to sell when demand was clear, understanding the customer segments, and so much more!

On this bonus episode of Honest Ecommerce, we have Shawn Khemsurov, Co-Founder of Electric Eye and Partner at Feel. With over ten years of experience in fashion retail, Shawn has worked with iconic brands including Abercrombie & Fitch, Gap Inc, Nike, Homage, and Only NY, spanning everything from digital experiences to product design. We talk about evaluating expertise before hiring partners, choosing the right theme upfront, collaborating with competent developers, and so much more!

On this episode of Honest Ecommerce, we have John Clark, founder of Modern Shelving and Tandm Surf. John is a product-driven entrepreneur who turned a family passion into nationally recognized brands featured on Shark Tank and sold across the U.S. We talk about turning family traditions into a business idea, finding the right partner for long-term success, building community beyond physical products, and so much more!

On this episode of Honest Ecommerce, we have Allison Luvera and Lauren De Niro Pipher, co-founders of Juliet Wine, a brand reimagining boxed wine with award-winning California varietals in eco-friendly cylindrical packaging. Allison is an award-winning brand builder and founding member of the Alternative Packaging Alliance, and Lauren brings nearly two decades of sales and brand growth experience from Virgin Galactic, Uber, and Douglas Elliman. We talk about reframing consumer perceptions of boxed wine, testing multiple price points before scaling, making decisions to drive progress forward, and so much more!

On this bonus episode of Honest Ecommerce, we have Marielle Bobo, Vice President of Content at Shoptalk Spring and Fall, where she curates programming and secures industry-leading speakers to drive impactful conversations in retail and Ecommerce. We talk about exploring global event series for innovators, planning your conference strategy in advance, learning from leading retail and DTC brands, and so much more!

On this episode of Honest Ecommerce, we have Hannah Ruhamah Crum, founder of Kombucha Kamp, coauthor of the award-winning The Big Book of Kombucha, and cofounder and former president of Kombucha Brewers International. Hannah advocates for the intersection of fermentation, the human microbiome, and transparent industry practices with the mission of “Changing the World, One Gut at a Time.” We talk about reclaiming gut health through real food, protecting tradition through policy advocacy, building loyalty with rewards that convert, and so much more!

On this episode of Honest Ecommerce, we have Leah Garcia. She’s an award-winning media personality and former professional athlete, a member of the EY Entrepreneurial Winning Women™ North American Class, a Titan 100 recipient, and the Founder & CEO of NULASTIN®, a company dedicated to transforming lives through innovative elastin-based haircare. We talk about investing early in a science-backed idea, learning from infomercial-driven growth, blending legacy service with modern tech, and so much more!