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Highway to Sell: Amazon PPC Insights
Clear Ads - Amazon Seller Advertising Specialists
85 episodes
2 days ago
Explore 'Amazon Ads Highway to Sell,' a vital podcast for advanced Amazon sellers and FBA entrepreneurs. Every fortnight, we delve into Amazon PPC, DSP, and Seller Central, offering expert insights to elevate your RoAS and ROI. Our episodes feature strategic advice, real success stories, and exclusive interviews, empowering you in the realms of Amazon advertising, marketing, and entrepreneurship. Stay ahead in the competitive Amazon marketplace. Subscribe now for transformative tips and industry-leading knowledge to revolutionize your Amazon business journey!
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All content for Highway to Sell: Amazon PPC Insights is the property of Clear Ads - Amazon Seller Advertising Specialists and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Explore 'Amazon Ads Highway to Sell,' a vital podcast for advanced Amazon sellers and FBA entrepreneurs. Every fortnight, we delve into Amazon PPC, DSP, and Seller Central, offering expert insights to elevate your RoAS and ROI. Our episodes feature strategic advice, real success stories, and exclusive interviews, empowering you in the realms of Amazon advertising, marketing, and entrepreneurship. Stay ahead in the competitive Amazon marketplace. Subscribe now for transformative tips and industry-leading knowledge to revolutionize your Amazon business journey!
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Entrepreneurship
Business
Episodes (20/85)
Highway to Sell: Amazon PPC Insights
83. From Textbooks to $100M: The Unstoppable Rise of Jasim Eisa's Amazon Empire

Just wrapped an incredible podcast episode with Jasim, the visionary behind a $100M/year Amazon brand—starting from selling college textbooks at 15 to now acquiring, scaling, and partnering with top e-commerce brands.

Here are 5 game-changing takeaways from our conversation:

 From Arbitrage to Acquisition
Jasim started by flipping textbooks, then scaled to wholesale, and now buys and partners with brands—offering inventory financing, full-channel management, and explosive growth on Amazon, Walmart, and Target.

 Pitfalls of Hyper-Growth
Expanding too fast cost him early on—warehouse leases, hiring missteps, and siloed teams. Now, standardization, communication, and KPIs are non-negotiable.

 The Power of Partnerships
Unlike typical agencies, Jasim’s team buys inventory upfront and manages end-to-end for brands. Their sweet spot? $1M–$20M brands hungry for scalable growth.

 AI as a Force Multiplier
From translating global team comms to generating ad creatives and split-testing ideas, AI has supercharged their efficiency. (P.S. Google’s real-time translation tool is a game-changer!)

 The Future of Amazon Sellers
With Amazon increasingly going direct-to-manufacturer, Jasim’s focus is on adding unmatched value—through supply chain mastery, data-driven creative, and inventory dominance.

 Final Wisdom:
“Double down on what works. Cut the 80% of SKUs that don’t move the needle. And build teams that run toward challenges, not away from them.”

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1 month ago
29 minutes 11 seconds

Highway to Sell: Amazon PPC Insights
82. From Amazon Seller to Brand Exit – Ben Leonard’s E-Commerce Success Story

Want to turn your Amazon side hustle into a 7-figure brand? In this episode, Ben Leonard shares how he built a $6M/year Amazon brand and successfully exited it—plus his top strategies for thriving in today’s competitive e-commerce landscape.

 Key Takeaways:
 How Ben stumbled into Amazon FBA (hint: he thought only Amazon sold on Amazon!)
 The #1 mindset shift that helped him outcompete rivals (most sellers miss this)
 Why acting like a "real brand" (not just an Amazon seller) is the ultimate competitive edge
 How to leverage social media, email, and omnichannel to escape the "Amazon goldfish bowl"
 Ben’s cash flow hacks to survive shrinking margins
 The biggest opportunities in 2024 (TikTok Shop, Europe, and AI)

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2 months ago
21 minutes 50 seconds

Highway to Sell: Amazon PPC Insights
81. Sourcing Secrets: How to Survive Tariffs & Build a Global Supply Chain (Expert Advice)

 Struggling with rising tariffs and supply chain chaos? You’re not alone. In this must-watch episode,Patrick Maioho—a sourcing expert with decades of experience—reveals how to:

 Navigate tariffs without losing profitability
 Find reliable manufacturers in Vietnam, India & beyond
 Negotiate with suppliers to offset costs (without breaking rules)
 Pivot to new markets like the EU & Japan to diversify risk
 Avoid costly mistakes with bonded warehouses, DDP, and HS codes

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2 months ago
57 minutes 33 seconds

Highway to Sell: Amazon PPC Insights
80. Mastering Meta Ads with Josh from Gold Star Social Media 🚀

Welcome back to another episode of the Clear Ads Podcast: Highway to Sell! In this episode, we sit down with Joshua Okungbaiye, a Meta Ads expert who’s worked with giants like Nike, Just Eat, Monday.com, and the Financial Times.

 Key Takeaways from This Episode:
 How Josh went from university to running ads for global brands
 The power of TikTok for organic reach (his first post hit 14K views in 2 hours!)
 Common mistakes brands make with Facebook & Instagram Ads (and how to fix them)
 The impact of iOS updates on ad performance & how to adapt
 Future trends in Meta Ads—think Oculus placements & real-world data targeting

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2 months ago
33 minutes 41 seconds

Highway to Sell: Amazon PPC Insights
79. From Sleeping in a Car to Helium 10 Expert – The Untold Bradley Sutton Story!

 Ever wondered how some of the biggest names in Amazon FBA got their start? In this episode, we sit down with Bradley Sutton, a legend in the e-commerce space, to uncover his incredible journey—from humble beginnings (including sleeping in a rental car during a conference!) to becoming one of the most trusted voices in Amazon selling.

 What You’ll Learn:
 How Bradley stumbled into e-commerce 20+ years ago (thanks to Fast & Furious?!)
 The biggest Amazon algorithm changes that reshaped the game
 Why Helium 10 became his go-to tool (and how YOU can use it to dominate)
 The #1 mistake sellers make today (and how to avoid it)
 AI’s role in Amazon’s future—should you be excited or worried?


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3 months ago
33 minutes 13 seconds

Highway to Sell: Amazon PPC Insights
78. Unlocking Amazon Success with Vanessa Hung: From Catalog Optimization to AI Insights

In this episode, we sit down with Vanessa Hung, the brilliant founder and CEO of Online Seller Solutions and a community ambassador for Carbon6. Vanessa is a true pioneer in the e-commerce space, known for her deep expertise in Amazon’s backend, catalog optimization, and her ability to predict industry trends before they go mainstream.

From her groundbreaking insights on optimizing listings for Spanish keywords to her early predictions about Rufus AI, Vanessa shares actionable strategies for Amazon sellers to stay ahead of the curve. We dive into:

  • Catalog Optimization: The importance of original SKUs and how to avoid common pitfalls.

  • Compliance & Inventory Management: How to navigate Amazon’s ever-changing rules and keep your inventory flowing smoothly.

  • The AI Revolution: How Rufus AI and other tools are reshaping the way customers discover products and what sellers need to do to adapt.

  • Proactive Selling: Why understanding your audience’s triggers and behaviors is more critical than ever.

 Key Takeaways:
 Original SKUs are gold: Protect them, use them, and never delete them. They hold the key to your catalog’s success.
 Think holistically: Every decision you make on Amazon impacts your entire account. Don’t just focus on the “sexy” parts like PPC—pay attention to the backend too.
 AI is the future: Start optimizing your listings for semantic context and audience intent. The days of keyword-only strategies are numbered.
 Stay proactive: Regularly audit your catalog, monitor compliance changes, and keep an eye on emerging trends.

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4 months ago
59 minutes 12 seconds

Highway to Sell: Amazon PPC Insights
77. From Aerospace to E-commerce: Vincenzo's Journey to Building a Multi-Million Dollar Amazon Agency

In this week’s episode, we sit down with Vincenzo, the founder and CEO of Ecomcy, a full-service agency helping brands dominate on Amazon, Walmart, and TikTok. With a fascinating background in aerospace engineering and a stint at Rolls Royce, Vincenzo shares his incredible journey from designing airplane engines to building a thriving e-commerce empire.

 Key Takeaways:

  • How Vincenzo transitioned from engineering to e-commerce

  • The biggest challenges and opportunities in Amazon today

  • Why branding and unique product offerings are more important than ever

  • The rise of Amazon Marketing Cloud (AMC) and DSP advertising

  • Practical tips for e-commerce brands to stay ahead in 2024

  • The role of AI in shaping the future of Amazon search and advertising

 One Actionable Tip:
"Avoid fear in decision-making. Fast decisions and fast failures lead to faster success." – Vincenzo

Whether you're an e-commerce newbie or a seasoned seller, this episode is packed with insights to help you scale your brand and navigate the ever-changing world of Amazon.

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4 months ago
31 minutes 11 seconds

Highway to Sell: Amazon PPC Insights
76. Maximize Your Profits: When & Why to Move Away from Amazon FBA with Brandon from Fulfillrite

In this episode, George from Clear Ads chats with Brandon from Fulfillrite. They explore e-commerce fulfillment strategies. These strategies help brands stay profitable, even with increasing Amazon costs.If you’re facing high FBA fees, slow shipping, or fulfillment issues, this is the talk for you.🛠 What You’ll Learn:1️⃣ When Should You Move Away from Amazon FBA?🔹 Signs it’s time to consider Fulfilled by Merchant (FBM) or a third-party logistics provider (3PL). 🔹 The hidden costs of storing products with Amazon and how they’re impacting brands today. 🔹 Balancing FBA & FBM: When to diversify your fulfillment strategy.2️⃣ How to Choose the Right 3PL for Your Business✅ Location matters: Why your warehouse’s proximity to customers can make or break your shipping costs. ✅ Services beyond storage: What to look for in a 3PL, from kitting and assembly to refurbishment services.✅ The key factors in choosing a fulfillment partner are good communication, clear pricing, and strong reviews.3️⃣ Real-Life Fulfillment Success Stories📦 How Calamity Ware grew from Kickstarter to a successful e-commerce brand with the right fulfillment partner. 📦 The key supply chain changes that allowed them to launch over 70 successful campaigns.4️⃣ What’s Next in E-commerce Fulfillment for 2025?🚚 AI innovations in packaging and shipping that reduce costs and minimize product damage. 🚚 The potential impact of trade policies and tariffs on the future of fulfillment. 🚚 How changes in manufacturing and inventory management will shake up the industry.💡 Key Takeaways:🔸 When Do You Really Need a Fulfillment Center?If you're feeling swamped by shipping orders or if postage costs are rising, it could be time to team up with a 3PL.Fulfillment centres save time. They cut down shipping errors and often offer better postage rates.🔸 Biggest Mistakes Brands Make with FulfillmentDelaying outsourcing for fulfilment can cause customer service problems and result in lost repeat business.Ignoring packaging quality and delivery speed can hurt customer retention.📈 Need Help with Fulfillment? Contact Fulfillrite! ✅ Email: support@fulfillrite.com ✅ Pricing Info: fulfillrite.com✅ YouTube Channel: Drop a comment on Fulfillrite’s videos for a direct response from Brandon!

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4 months ago
19 minutes 40 seconds

Highway to Sell: Amazon PPC Insights
 75. Unlocking the Power of Amazon Marketing Cloud with Sreenath from Intentwise 

In this episode of the Clear Ads podcast, we sit down with Sreenath, a true pioneer in the e-commerce space and a thought leader in Amazon Marketing Cloud (AMC). Sreenath shares his journey from founding Intentwise to revolutionizing how brands and agencies leverage data to drive actionable insights on Amazon and Walmart.

 Key Takeaways:

  • The Evolution of Intentwise: From its humble beginnings as a Google AdWords agency to becoming a powerhouse in Amazon ad optimization and data analytics.

  • Amazon Marketing Cloud Demystified: Learn how AMC bridges the gap between fragmented data and actionable insights, enabling brands to make smarter decisions.

  • Practical Applications of AMC: Discover real-world examples of how brands are using AMC to optimize campaigns, create custom audiences, and drive new-to-brand growth.

  • The Future of AI in E-commerce: Sreenath dives into the transformative potential of AI and how it’s reshaping the way we interact with software and data.

 Whether you're a brand, agency, or just getting started with Amazon ads, this episode is packed with actionable insights and strategies to help you stay ahead in the ever-evolving e-commerce landscape.

#AmazonMarketingCloud #Ecommerce #Intentwise #AMC #AmazonAds #AI #DataAnalytics

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4 months ago
42 minutes 9 seconds

Highway to Sell: Amazon PPC Insights
74. TikTok Trends & Tactics: Decoding Advertising Strategies

In this episode of Highway to Sell George Meressa and Anna delve into the dynamic world of social media advertising, specifically focusing on TikTok and Meta (formerly Facebook). Join them as they explore the nuances of crafting effective ad campaigns, leveraging influencer marketing, and mastering the art of creative storytelling.

With insights from industry experts and real-world examples, listeners gain valuable knowledge on maximizing their advertising efforts in the ever-evolving landscape of digital marketing.


Whether you're a seasoned marketer or just dipping your toes into social media advertising, this podcast offers actionable tips, engaging discussions, and invaluable strategies to propel your brand to success in paid social media.


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1 year ago
32 minutes 36 seconds

Highway to Sell: Amazon PPC Insights
73. Beyond PPC: Full-Service Amazon Strategies with Clear Ads

Join hosts George Roberts and Maxim Gennari on this episode of "Highway to Sell," by Clear Ads. Dive deep into Amazon brand support as we explore channel support and full-service strategies. From inventory management to listing optimization, and beyond, learn how Clear Ads leverages its expertise to enhance seller performance and organic growth.

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1 year ago
26 minutes 18 seconds

Highway to Sell: Amazon PPC Insights
72. Decoding Amazon Advertising Analytics: Insights with Tom and Tara

Welcome to episode 72 of our Highway to Sell podcast! This week join our hosts Tom and Tara as they dive deep into the complexities of Amazon Advertising Analytics.


Through expert discussion, they unravel the significance of analytics in crafting successful advertising campaigns, the intricacies of attribution modeling, and how brands can extract actionable insights to stay ahead in the competitive marketplace.


If you enjoyed this deep dive into Amazon DSP, make sure to subscribe to Highway to Sell. We release a new episode every 2 weeks, each featuring a different guest expert who brings fresh perspectives.

For more insights or to request an audit free of charge, visit us at clearadsagency.com. Join us on this journey and take the first step towards unlocking the full potential of your advertising efforts with Amazon DSP.

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1 year ago
29 minutes 29 seconds

Highway to Sell: Amazon PPC Insights
71. Unlocking DSP for Enterprise Sellers

Welcome to this week's episode of Highway to Sell! This week Tom is joined by Levi Mendal, one of our brilliant Account Managers at Clear Ads. Today's episode will be taking a deep dive into DSP with a focus on insights for enterprise brands.


  • Amazon DSP offers enterprise brands advanced targeting and audience segmentation capabilities, enabling precise audience targeting for ad campaigns.
  • Enterprise brands can leverage programmatic advertising through Amazon DSP to optimize ad campaigns and achieve greater campaign efficiency and effectiveness.
  • Amazon DSP integrates seamlessly with other Amazon services, such as Amazon Advertising and Amazon Attribution, providing a comprehensive advertising solution for enterprise growth.
  • Amazon DSP enables cross-channel advertising beyond the Amazon platform, allowing enterprise brands to run targeted ad campaigns across various channels, including display, video, and audio platforms.
  • With robust measurement and analytics capabilities, Amazon DSP provides valuable insights for tracking ad campaign performance and optimizing advertising strategies for growth.

If you enjoyed this episode make sure to subscribe. We release every 2 weeks with a different guest each time!


For more insights or to rest an audit free of charge check us out at clearadsagency.com.

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1 year ago
30 minutes 32 seconds

Highway to Sell: Amazon PPC Insights
70. Navigating Global Expansion and Advertising Strategies on Amazon

Welcome to this week's episode of the Clear Ads Podcast, "Highway to Sell," where we dive deep into the intricacies of global expansion and the multifaceted world of advertising strategies for enterprise brands on Amazon. Hosted by Tom Waghorn, with special guest Morgan Gillam, this episode is a treasure trove of insights for brands looking to broaden their horizons and conquer international markets.


What is covered in this episode:

  • Why expanding your brand globally on Amazon is crucial for growth and how to tackle common challenges.
  • The importance of cultural adaptation in your advertising efforts and strategies for effective localization.
  • Insights into selecting the most suitable Amazon marketplaces and regions for your brand's global expansion.
  • Innovative advertising techniques tailored for diverse international audiences.
  • Guidance on regulatory considerations and key metrics for tracking the effectiveness of your global campaigns.

Connect with us for your free audit at clearadsagency.com, and follow our socials to stay updated on our latest episodes!

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1 year ago
30 minutes 29 seconds

Highway to Sell: Amazon PPC Insights
69. Selling Smarter on Amazon: Lessons from Leslie Hensell’s New Book

Welcome to the Clear Ads Podcast Highway to Sell. In this week's episode, we delve into the world of Amazon selling and e-commerce strategies, through our special guest Leslie Hensell's expertise and her new book, "The Amazon Incubator." Join our hosts Tom Waghorn and Leslie Hensell as they explore the intricacies of selling on Amazon, tackling topics from overcoming common challenges to mastering effective selling strategies.

This episode covers these key areas:

  1. Leslie Hensell's journey from a mommypreneur to an Amazon selling expert.
  2. Insights from "The Amazon Incubator" and its relevance for new and experienced Amazon sellers.
  3. Strategies for handling Amazon account suspensions and navigating the platform's complexities.
  4. The evolution of Amazon selling and how it has changed over the years.
  5. Real-world examples and experiences shared by Leslie, providing a practical perspective on Amazon selling.
  6. Essential tips for Amazon sellers on budgeting, scaling, and setting key performance indicators.
  7. The balance between work and life as an entrepreneur in the e-commerce space.

Don't miss this episode for more insights on enhancing your Amazon selling strategies and to get a glimpse into Leslie Hensell's wealth of knowledge. Connect with us for your free audit at clearadsagency.com, and follow our socials to stay updated on our latest episodes!


Leslie's brilliant book offers invaluable insights uniquely, reflecting her consulting skills.

For pre-sale of "The Amazon Incubator" launching January 24th follow this link: https://theamazonincubator.com/

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1 year ago
48 minutes 57 seconds

Highway to Sell: Amazon PPC Insights
68. Mastering Enterprise - Utilising Amazon DSP

Welcome to the Clear Ads Podcast Highway to Sell, this week we will be exploring the capabilities of Amazon's Demand-Side Platform (DSP) and how enterprise brands can utilize it to drive targeted, programmatic advertising campaigns across various channels within and outside of Amazon. Join our hosts Tom Waghorn and Helen Robinson to discuss this topic.


This episode focuses on these key points:

  • The role of Amazon DSP in Amazon's advertising system.
  • Features of Amazon DSP that are beneficial for enterprise brands.
  • The advantages and challenges for enterprises using DSP.
  • Targeting options in DSP and strategies for effective use.
  • How DSP integrates with other Amazon advertising and potential risks.
  • Examples of successful DSP use by enterprises.
  • Budgeting and key performance indicators for DSP campaigns.

For further insights on how to utilize Amazon DSP contact us for your free audit at clearadsagency.com. Follow us on our socials to be the first to hear about our next episode!

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1 year ago
44 minutes 52 seconds

Highway to Sell: Amazon PPC Insights
67. Amazon Mastery for Enterprises: Excelling with Brand Registry and A+ Content

Welcome to our podcast Highway to Sell! This episode is the first in our new series for setting enterprise brands up for success. Today we are hosted by Tom Waghorn and joined by our own Heleb Robinson and Maxim Gennari.


Here is what we covered in today's episode:

  • Amazon's Role for Big Brands: Examining why Amazon is a crucial platform for big brands and how their experience differs from smaller businesses.
  • Amazon Brand Registry Overview: Understanding the Amazon Brand Registry, its benefits, eligibility criteria, and enrollment process for large brands.
  • Using Brand Registry Tools: Discussing advanced features like A+ content and brand analytics, and how to use them effectively for brand enhancement on Amazon.
  • Overcoming Brand Registry Challenges: Identifying common issues with Brand Registry and sharing tips for enterprises to optimize its use.
  • Maximizing A+ Content: Detailing what A+ Content is and discussing its role in improving product listings and brand storytelling


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1 year ago
35 minutes 54 seconds

Highway to Sell: Amazon PPC Insights
66. Navigating PPC and Organic Sales on Amazon

Welcome to our podcast Highway to Sell, where we provide all you need to know about Amazon advertising. This episode is hosted by Tom Waghorn and our special guest Mina Elias. Today we will be covering how to prevent your PPC campaigns from cannibalising.


  • Controlled Testing of PPC Campaigns: Implement controlled experiments by selectively enabling and disabling PPC for certain products to understand its impact on organic sales.
  • Focusing on Total Sales and Revenue: Shift focus from solely PPC metrics to overall sales and revenue to gain a comprehensive view of business health.
  • Adjusting PPC Strategies Based on Organic Ranking: Tailor PPC efforts according to a product's organic ranking to prevent unnecessary overlap and cannibalization.
  • Analyzing Data and Trends Regularly: Consistently monitor and analyze sales data and market trends to inform and adjust PPC strategies effectively.
  • Balancing PPC and Organic Growth Strategies: Maintain a balance between PPC campaigns and organic growth efforts, such as SEO optimization and organic traffic-driving activities.

If you found today's episode valuable, please subscribe, rate, and review "Highway to Sell" on your favorite podcast platform. Plus, if you are interested in our services click here for a free audit: https://clearadsagency.com/request-a-call-back/

Check out Mina's social media on YouTube and Linkedin under the name Mina Elias.

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1 year ago
43 minutes 2 seconds

Highway to Sell: Amazon PPC Insights
66. High Street Brands - Are they missing a trick?

Welcome to the ClearAds' podcast "Highway to Sell" where we accelerate your knowledge about Amazon advertising. This week is hosted by our own Tom Waghorn and Sarah Lamb. In this episode, we discuss an unconventional topic and put high-street brands on the hot seat.


Here is what we covered in today's episode:

  • UK brands' presence on Amazon was the main topic.
  • Major UK supermarkets are not present on Amazon, while brands like Oral-B and Philips have a strong listing strategy.
  • The importance of detailed product descriptions and bullet points was emphasized.
  • Advertising budgets should focus on both brand awareness and efficient conversion.
  • Big brands are advised not to take their name recognition for granted on Amazon.
  • The hosts suggest that brands work with experts for better Amazon strategy optimization.
  • The podcast ended with a call to action for professional help in Amazon advertising.

If you found today's episode valuable, please subscribe, rate, and review "Highway to Sell" on your favorite podcast platform. Plus, if you are interested in our services click here for a free audit: https://clearadsagency.com/request-a-call-back/

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1 year ago
44 minutes 48 seconds

Highway to Sell: Amazon PPC Insights
65. How to fix an Amazon campaign with too many keywords

Welcome to the ClearAds' podcast "Highway to Sell" where we accelerate your knowledge about all things Amazon advertising. This week is hosted by our own Tom Waghorn and Tara Anderson. In this episode, they will discuss how to fix an Amazon campaign with too many keywords.


What keyword topics were covered:

  • Understanding the Consequences of Too Many Keywords
  • Conducting a Keyword Audit and Analysis
  • Streamlining and Refining Keyword Selection
  • Implementing Keyword Grouping and Organization
  • Monitoring, Testing, and Iterating


If you found today's episode valuable, please subscribe, rate, and review "Highway to Sell" on your favorite podcast platform. Plus, if you are interested in our services click here for a free audit: https://clearadsagency.com/request-a-call-back/


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1 year ago
29 minutes 27 seconds

Highway to Sell: Amazon PPC Insights
Explore 'Amazon Ads Highway to Sell,' a vital podcast for advanced Amazon sellers and FBA entrepreneurs. Every fortnight, we delve into Amazon PPC, DSP, and Seller Central, offering expert insights to elevate your RoAS and ROI. Our episodes feature strategic advice, real success stories, and exclusive interviews, empowering you in the realms of Amazon advertising, marketing, and entrepreneurship. Stay ahead in the competitive Amazon marketplace. Subscribe now for transformative tips and industry-leading knowledge to revolutionize your Amazon business journey!