Higher Purpose Marketing | Marketing that makes sense for female entrepreneurs, service businesses, and values-driven brands.
Ashley Conway — Marketing Coach & Copywriter for Female Entrepreneurs
50 episodes
4 days ago
If you’ve ever wanted to throw your laptop after hearing “just be consistent,” this podcast’s for you. I’m Ashley Conway, and I help female entrepreneurs figure out what’s not working in their marketing and fix it - so all that effort finally shows up in their revenue. Expect real stories, sharp insights, and the occasional Coke Zero-fueled rant about what actually works in small business marketing.
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If you’ve ever wanted to throw your laptop after hearing “just be consistent,” this podcast’s for you. I’m Ashley Conway, and I help female entrepreneurs figure out what’s not working in their marketing and fix it - so all that effort finally shows up in their revenue. Expect real stories, sharp insights, and the occasional Coke Zero-fueled rant about what actually works in small business marketing.
32. Cracker Barrel’s Rebrand Fail: How to Lose Loyal Customers in One Week
Higher Purpose Marketing | Marketing that makes sense for female entrepreneurs, service businesses, and values-driven brands.
34 minutes
2 months ago
32. Cracker Barrel’s Rebrand Fail: How to Lose Loyal Customers in One Week
What happens when a beloved brand ditches its heritage overnight?
In this episode, I dive into Cracker Barrel’s rebrand fiasco- why their new CEO thought stripping away nostalgia, adding alcohol, and whitewashing the brand was a good idea, and how it backfired in just one week.
From lost biscuits to a logo backlash (with even Trump weighing in), you’ll hear how ignoring your roots can cost millions and alienate the very customers who built your brand.
Most importantly, I’ll share the branding lessons you can use so your own loyal clients don’t walk away when you make changes.
Looking for more resources? Ready to work together? Start here:
For all things podcast, visit https://higherpurposemarketingstrategy.com/
To learn more about my services or book a free introductory session, visit https://bit.ly/beweirdcall
Connect with me on LinkedIn at bit.ly/ashleyconwaylinkedin
Connect with me on Instagram at https://www.instagram.com/beweirdmarketing/
Higher Purpose Marketing | Marketing that makes sense for female entrepreneurs, service businesses, and values-driven brands.
If you’ve ever wanted to throw your laptop after hearing “just be consistent,” this podcast’s for you. I’m Ashley Conway, and I help female entrepreneurs figure out what’s not working in their marketing and fix it - so all that effort finally shows up in their revenue. Expect real stories, sharp insights, and the occasional Coke Zero-fueled rant about what actually works in small business marketing.
