Your fundraising events are pushing away the donors you need most. It's time to stop hosting experiences that alienate the next generation and instead build a loyal community of young supporters who are excited to give.
In this episode of the Hey Nonprofits podcast, host Trevor Nelson is joined by event fundraising expert AJ Steinberg to discuss how to solve the generational giving gap. AJ explains how to design new events specifically for a younger crowd by genuinely listening to their ideas. Learn simple ways to provide amazing hospitality and a white glove service that makes every guest feel special. AJ also shares advice on how to get your board members involved in fundraising and how to prepare your event for any potential disaster. This discussion provides a clear guide for nonprofit leaders who want to build a strong community and secure support from younger generations.
🔗 *CONNECT WITH US* 🔗
Connect with Trevor on LinkedIn: https://www.linkedin.com/in/trevor-nelson-b8922a167/
Connect with AJ on LinkedIn: https://www.linkedin.com/in/ajsteinbergproductions/
Follow Hey Nonprofits! on LinkedIn: https://www.linkedin.com/showcase/hey-non-profits-raise-more-money/
💙 *ABOUT HGA FUNDRAISING* 💙
This episode was brought to you by HGA Fundraising. The team at HGA helps event fundraisers create auction success with the most profitable (and mission focused) auction items in the space. Trips and experiences that excite donors, ignite bidding, and help your organization RAISE MORE MONEY.
To learn more about HGA Fundraising click here: https://hgafundraising.com/trips-and-experiences/
Sign up to receive the HGA Fundraising newsletter to receive fundraising insights from the brightest minds in the space: https://hgafundraising.com/subscribe-to-newsletter/
Feeling stuck with your fundraising? No matter where you are at in your journey, HGA offers FREE coaching for fundraisers:
https://hgafundraising.com/nonprofit-coaching/
📌 *CHAPTERS* 📌
0:00 - Are Your Events Driving Young Donors Away?
0:26 - What is the "Generational Cliff" in Fundraising?
1:22 - The #1 Mistake Nonprofits Make With Young Donors
1:55 - A Genius Strategy to Attract a New Generation of Donors
3:04 - How to Empower Young Donors (Without Losing Control)
3:47 - The Secret to Creating Events People Actually Want to Attend
5:09 - The Mindset Shift That Will Revolutionize Your Fundraising
5:44 - Is "Unreasonable Hospitality" the Future of Fundraising?
6:53 - A Simple Definition of Hospitality That Changes Everything
7:29 - The Terrible Donor Experience Most Nonprofits Create
8:37 - How to Provide a "White Glove" Experience for Donors
10:10 - A Powerful Story of Adapting Events for Your Donors
11:41 - How to Create an After-Party That Attracts Young Professionals
14:34 - How to Get Your Board Members to Actually Help at Events
16:09 - A Simple Trick to Get Your Board to Find New Sponsors
18:34 - A Leader's Guide to Engaging Your Board Effectively
19:09 - How to Disaster-Proof Your Fundraising Event
20:06 - The First Steps to Take After a Natural Disaster
22:44 - A Powerful Story of Fundraising After a Tragedy
25:04 - Why You Shouldn't Abandon "Old" Fundraising Methods
27:25 - The Most Important Question for Every Fundraiser
28:12 - Don't Make Fundraising Harder By Doing This
29:20 - The Real Reason Nonprofit Leaders Struggle to Fundraise