What if the secret to fully funding your nonprofit was hiding in your donor list? A shocking 50% of Boomers and Gen X donors are already making monthly donations, but most charities are missing out.

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In this episode of the Hey Nonprofits podcast, we revisit a live webinar where hosts Trevor Nelson and Jason Ledlow are joined by recurring giving expert Dave Raley to reveal why the subscription economy has created a massive opportunity for sustainable fundraising. Learn simple strategies to build a successful monthly giving program, increase donor retention, and turn small gifts into major long term value. This is the playbook for growing your organization through consistent, reliable support from donors who want to give more.

🔗 *CONNECT WITH US* 🔗

Connect with Trevor on LinkedIn:  https://www.linkedin.com/in/trevor-nelson-b8922a167/

Connect with Dave on LinkedIn: https://www.linkedin.com/in/draley/

Follow Hey Nonprofits! on LinkedIn:  https://www.linkedin.com/showcase/hey-non-profits-raise-more-money/

💙 *ABOUT HGA FUNDRAISING* 💙

This episode was brought to you by HGA Fundraising. The team at HGA helps event fundraisers create auction success with the most profitable (and mission focused) auction items in the space. Trips and experiences that excite donors, ignite bidding, and help your organization RAISE MORE MONEY.

To learn more about HGA Fundraising click here:  https://hgafundraising.com/trips-and-experiences/

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Feeling stuck with your fundraising? No matter where you are at in your journey, HGA offers FREE coaching for fundraisers:  

https://hgafundraising.com/nonprofit-coaching/

Chapters:

0:00 - The Untapped Goldmine in Fundraising 

0:26 - How Events Can Create Sustainable Giving 

1:14 - What Is The Subscription Economy? 

2:15 - A 21-Year Fundraising Journey: What's Changed? 

3:45 - The 3 Types of Recurring Donation Models 

5:32 - How Netflix & Amazon Changed Fundraising Forever 

6:40 - How Many Subscriptions Does the Average American Have? 

8:13 - The #1 Trick to Cut Your Subscription Bill 

9:04 - The $70 Trillion Wealth Transfer: What It Means for Giving 

10:18 - How Do Different Generations Prefer to Give? 

12:22 - Why 75% of Nonprofits Are Left Behind in Recurring Giving 

13:43 - The Playbook for Building a Resilient Recurring Giving Program 

16:09 - Is the Child Sponsorship Model Becoming Obsolete? 

19:29 - First Steps to Building a Sustainable Giving Program 

20:57 - How to Benchmark Your Recurring Giving Program 

24:01 - Why Consistent Effort Over Time Is Key 

25:15 - Why Recurring Donors Give More Over Time 

27:01 - The Shocking Truth About Donor Churn vs. Retention 

28:19 - The Hidden Benefits of a Recurring Giving Program 

29:41 - Do Monthly Gifts Stop Donors From Giving Major Gifts? 

31:43 - When Is The Best Time To Ask For a Recurring Gift? 

33:59 - Why The Best Time to Sell is Right After You've Sold 

36:15 - How a $250/Month Pledge Becomes a $10,000 Gift 

39:21 - How to Turn Small Monthly Gifts into Huge Donations 

41:31 - A Gift For Our Amazing Viewers 

43:16 - Your FREE 7-Step Guide to Growing Recurring Donations 

44:42 - The Most Valuable Donors You Aren't Asking