What strategies can help improve your e-commerce site’s visibility on Google?

Ilana Davis, is known as the Shopify Superhero. Her mission is to help e-commerce businesses streamline the buying process, removing friction and increasing customer satisfaction. As the creator of JSON-LD for SEO, a Shopify app designed to drive more organic traffic through Rich Results, she is equipped with an arsenal of e-commerce solutions.

In our discussion, you will get answers to these critical questions:

1. What's the best way to stand out from your competitors on Google search and why?
2. Is there a difference between search enhancements, Rich Results, and Rich Snippets?
3. How does product structured data impact Merchant Center, and why could it be causing your ads to be declined?