Healthcare Business Growth Conversations - Ep: 2 with Dr. Mikel Daniels & Rakesh Reddy In this episode, Rakesh Reddy interviews Dr. Mikel Daniels, a board-certified podiatrist and a Fellow of the American College of Foot and Ankle Surgery, American Board of Podiatric Surgeons, and American Professional Wound Care Association.He's a podiatrist with an MBA who transitioned from clinical practice to healthcare management. They discuss Dr. Daniels’ journey, the challenges of running a medical practice, and the importance of balancing clinical excellence with financial sustainability. The conversation also covers mergers and acquisitions in healthcare, cultural integration, and the evolving role of physician leaders in the industry.==========================================================👉 Takeaways: 1. Financial sustainability is crucial in healthcare management.2. Clinical excellence must always come first in patient care.3. Hiring the right people is essential for operational success.4. Mergers and acquisitions can be strategic for growth in healthcare.5. Cultural integration is key when acquiring new practices.6. Documentation and compliance are major challenges in M&A.7. Physician burnout is a real concern in balancing clinical and management roles.8. The future of healthcare may require more business-savvy physicians.➔ Chapters00:00 Introduction to Dr. Daniels’ Journey02:53 The Importance of an MBA in Healthcare05:36 Overcoming Self-Doubt and Skepticism08:11 Skills from Medicine Applied to Business10:55 Challenges in Clinic Operations13:40 Balancing Clinical Excellence and Financial Sustainability16:03 Mergers and Acquisitions in Healthcare18:58 Cultural Integration in M&A21:57 Integrating In-House Services23:12 Identifying Good Fit in M&A25:43 Balancing Leadership and Clinical Practice31:24 The Future of Physician Leadership37:39 Evolving Identity in Medical Practice#healthcare #businessgrowth #medicalpodcast #OrangeCarrotMedia, #healthcaremarketing, #medicalpracticegrowth, #medicalmarketing,

In this inaugural episode of Healthcare Business Growth Conversations, hosts Rakesh and Austin share the story behind the founding of Orange Carrot Media, discussing their journey through different verticals before pivoting to healthcare marketing. They explore the challenges of branding, the importance of securing business assets, and the foundational elements of marketing strategies. The conversation is also about evolution of brand identity and the common identity crises faced by healthcare businesses. Looking ahead, they emphasize the need for compliance and a holistic approach to growth in the healthcare sector.==========================================================👉 Takeaways from this episode:1. The journey of Orange Carrot Media began with a focus on relevant traffic.2. Trademarking is crucial for business identity protection.3. Positioning in the market is essential for success.4. Brands evolve when businesses consistently deliver on promises.5. Understanding the client's vision is key to effective marketing.6. Marketing should integrate both digital and offline strategies.7. Identity crises can hinder a business's growth potential.8. The first 90 days with a client are critical for establishing trust.9. Future growth in healthcare requires compliance and strategic thinking.➔ Chapters00:00 Introduction to Healthcare Business Growth Conversations03:30 The Birth of Orange Carrot Media06:24 Lessons Learned from Early Mistakes09:12 Narrowing Focus: The Shift to Healthcare12:18 Building a Strong Foundation for Marketing15:16 Understanding Brand Evolution17:26 The Importance of Unique Business Strategies21:45 Looking Ahead: Future Guests and Topics#healthcare, #businessgrowth, #OrangeCarrotMedia, #healthcaremarketing, #medicalpracticegrowth, #medicalmarketing, #patientengagement #podcastlaunch #medicalpodcast