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Health Marketing Collective
Inprela Communications
48 episodes
6 days ago
*2024 Signal Award Winner* Welcome to the Health Marketing Collective, where we’re tackling issues at the intersection of health marketing leadership and brand-building excellence. By bringing together top minds in marketing, we’re creating a space for candid conversations that have the power to shape the future of healthcare. This is a place where healthcare marketing leaders share success stories and inspire others to leverage the power of storytelling to drive positive change and propel their businesses forward. We believe storytelling can change the status quo–and we’ve seen it happen. Sara Payne, the president and chief healthcare strategist at Inprela Communications, hosts the show, bringing more than 20 years of experience navigating the complex healthcare landscape. A trusted partner to many executives and chief marketing officers, she and her team have helped companies build campaigns that break through the noise, create movements, and establish brands as leading voices in the industry. But we’re just getting started. The Health Marketing Collective aims to broaden the spotlight, highlighting great people who are leading life-changing, brand-building campaigns. We’re handing over the mic and inviting thought leaders to share their own stories of removing hurdles to fulfill the health industry’s true potential. Tune in every other Wednesday for new episodes featuring prolific leaders and marketing experts, engaging in thought-provoking conversations (and a few laughs) about: Brand-building in the healthcare space How to become a leading voice in the industry Methods for changing consumer behavior Public relations, content creation, social media, and marketing for health-focused companies How to drive your company forward through issues-based storytelling
Show more...
Marketing
Business,
Management
RSS
All content for Health Marketing Collective is the property of Inprela Communications and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
*2024 Signal Award Winner* Welcome to the Health Marketing Collective, where we’re tackling issues at the intersection of health marketing leadership and brand-building excellence. By bringing together top minds in marketing, we’re creating a space for candid conversations that have the power to shape the future of healthcare. This is a place where healthcare marketing leaders share success stories and inspire others to leverage the power of storytelling to drive positive change and propel their businesses forward. We believe storytelling can change the status quo–and we’ve seen it happen. Sara Payne, the president and chief healthcare strategist at Inprela Communications, hosts the show, bringing more than 20 years of experience navigating the complex healthcare landscape. A trusted partner to many executives and chief marketing officers, she and her team have helped companies build campaigns that break through the noise, create movements, and establish brands as leading voices in the industry. But we’re just getting started. The Health Marketing Collective aims to broaden the spotlight, highlighting great people who are leading life-changing, brand-building campaigns. We’re handing over the mic and inviting thought leaders to share their own stories of removing hurdles to fulfill the health industry’s true potential. Tune in every other Wednesday for new episodes featuring prolific leaders and marketing experts, engaging in thought-provoking conversations (and a few laughs) about: Brand-building in the healthcare space How to become a leading voice in the industry Methods for changing consumer behavior Public relations, content creation, social media, and marketing for health-focused companies How to drive your company forward through issues-based storytelling
Show more...
Marketing
Business,
Management
Episodes (20/48)
Health Marketing Collective
Trendjacking Meets Trust: Using Pop Culture to Humanize Health Marketing
6 days ago
15 minutes 39 seconds

Health Marketing Collective
Saying the Quiet Part Out Loud: Why Prevention Needs a Bigger Mic
2 weeks ago
16 minutes 3 seconds

Health Marketing Collective
Beyond the Buzzword: What Patient-Centric Really Means for Healthcare Brands
1 month ago
33 minutes 40 seconds

Health Marketing Collective
Raising Awareness: What We Can Learn from Axogen’s Successful Patient Advocacy Campaign
1 month ago
33 minutes 48 seconds

Health Marketing Collective
Why Emotional Realism Wins in Marketing
2 months ago
40 minutes 26 seconds

Health Marketing Collective
Harnessing Purpose
2 months ago
34 minutes 30 seconds

Health Marketing Collective
Human Capital as Brand Strategy
3 months ago
32 minutes 50 seconds

Health Marketing Collective
The Power of No: Channel Strategy That Actually Works
3 months ago
40 minutes 20 seconds

Health Marketing Collective
How to Maximize the Impact of Your National Sales Meeting
3 months ago
38 minutes 18 seconds

Health Marketing Collective
When Empowerment Backfires: The Psychology of Shame in Health Messaging
4 months ago
39 minutes 49 seconds

Health Marketing Collective
Earned Trust: Why Media Still Matters in Healthcare
4 months ago
37 minutes 57 seconds

Health Marketing Collective
Hollywood’s Playbook: How Marketing Can Energize the Sales Force
5 months ago
43 minutes 52 seconds

Health Marketing Collective
Brand in Action: How a Grassroots Mission Is Redefining Patient Experience
5 months ago
37 minutes 33 seconds

Health Marketing Collective
Executive Social: The New Imperative for Healthcare Leaders
6 months ago
29 minutes 9 seconds

Health Marketing Collective
Breaking In: How to Land a Spot on the HLTH 2025 Stage
6 months ago
28 minutes 59 seconds

Health Marketing Collective
Unforgettable or Nothing: Raising the Bar on B2B Health Creative
6 months ago
33 minutes 46 seconds

Health Marketing Collective
How Ableism Sneaks Into Health Campaigns—and What to Do Instead
7 months ago
38 minutes 21 seconds

Health Marketing Collective
The Activation Mindset: How to Empower Teams to Innovate and Execute
7 months ago
36 minutes 40 seconds

Health Marketing Collective
Unlock Thought Leadership Success with This Key Narrative Shift
8 months ago
22 minutes 36 seconds

Health Marketing Collective
AI’s Impact on Healthcare Customer Experience
8 months ago
35 minutes 23 seconds

Health Marketing Collective
*2024 Signal Award Winner* Welcome to the Health Marketing Collective, where we’re tackling issues at the intersection of health marketing leadership and brand-building excellence. By bringing together top minds in marketing, we’re creating a space for candid conversations that have the power to shape the future of healthcare. This is a place where healthcare marketing leaders share success stories and inspire others to leverage the power of storytelling to drive positive change and propel their businesses forward. We believe storytelling can change the status quo–and we’ve seen it happen. Sara Payne, the president and chief healthcare strategist at Inprela Communications, hosts the show, bringing more than 20 years of experience navigating the complex healthcare landscape. A trusted partner to many executives and chief marketing officers, she and her team have helped companies build campaigns that break through the noise, create movements, and establish brands as leading voices in the industry. But we’re just getting started. The Health Marketing Collective aims to broaden the spotlight, highlighting great people who are leading life-changing, brand-building campaigns. We’re handing over the mic and inviting thought leaders to share their own stories of removing hurdles to fulfill the health industry’s true potential. Tune in every other Wednesday for new episodes featuring prolific leaders and marketing experts, engaging in thought-provoking conversations (and a few laughs) about: Brand-building in the healthcare space How to become a leading voice in the industry Methods for changing consumer behavior Public relations, content creation, social media, and marketing for health-focused companies How to drive your company forward through issues-based storytelling