E-commerce is booming right now, so we sat down with Nathaniel Kendrick and had a conversation about how entrepreneurs can plan for success online. Nate, the founder of The Kendrick Company, shared 5 important e-commerce principles that he learned through his experience as an entrepreneur, a marketer, and a business consultant.In the first part of our conversation, we discussed the importance of understanding the customers, market segments, and supply/demand. Identifying customer preferences,...
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