Game Designer Joe Mares, and Narrative Designer Ariel Giacobbe chat about creating an emotional hook in games, and what better guest to chat about this topic with than Emotional Game Designer Marina Díez. We talk about why emotions matter in game design and how to intentionally create them.

The tables have turned! The author of Blueprint for Fun and the host of this podcast Joe Mares, is interviewed about his recently released book! Narrative Designer Ariel Giacobbe asks about why it's important to engage an audience, where this Blueprint came from, and how it can make your product more fun.