Forbes 30 Under 30 - Youths Solving Real Problem
I speak to the co-founders of Eezee, a Singapore-based B2B marketplace for buyers and business to access a wide range of brands and products.
These two youths focused on solving real problems, instead of joining flashy industries that were seemingly more fun and exciting. However, for them to achieve such a feat, they went through many ups and downs. They shared their marketing strategy and what they felt they did right but...
they also shared some of the regrets they had and what they would do to make their journey smoother. This is for all those aspiring to start their own business.
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Forbes 30 Under 30 - Vogue Photographer Goes 3D
Shavonne Wong is the cofounder of Singapore-based photography studio Zhiffy Photography. Her portfolio is impressive. Besides working with brands like Sephora, Lancôme and HBO, she has been a recurring guest photographer for Asia's Next Top Model.
However, today in this podcast, I asked her what she would do if she were to lose it all - her portfolio and her connection and network built over the years.
Shavonne embodies perseverance in her answer, paving a path for aspiring photographers to follow should they wish to pursue their dreams.
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Forbes 30 Under 30 - McDonald, P&G, Unilever
Speaking with Benjamin Ang from Genesis TV, we bonded over our shared experience where people would comment on our age, be it in a positive or negative light.
You see, Benjamin started his company at the tender age of just 24 with no connections, no experience and no portfolio. He decided to start up a company straight out of school, forgoing his plans to get a degree. As a young entrepreneur, it's amazing to hear his journey on how he worked his way up to today, where has experienced working with big brands like Mcdonalds, P&G and Unilever.
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Forbes 30 Under 30 - Needs, People, Culture
In this episode, I had the privilege of speaking to Jonathan Savoir, the cofounder of Quincus.
Jonathan approached his business with the mindset of trying to make things easier for other businesses, and what Quincus does is help logistics companies increase their efficiency with integrated supply chain management platforms. They do this with the help of natural language processing and machine learning, and it was fascinating to hear him speak about his journey.
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Travel Revenge - What is that?
In this episode, I'm speaking with Tim Hentschel, CEO and co-founder of HotelPlanner.
As a veteran in the tourism industry, I wanted to pick his brain and find out what he thought was in store for the future of the tourism industry, especially when it had been so negatively affected by the coronavirus.
During our chat, "Travel Revenge" was brought up. It's a phenomenon where a sudden surge in travel plans are to be expected when travelling restrictions ease up in response to the fact that travellers were restricted from travelling for a prolonged period of time. While this may spell good news for the hospitality and tourism industry, I wondered if there was more that could be done to ensure companies could tide over these harsh times and Tim seems like just the person to do that.
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Forbes 30 Under 30 - Blockchain Your Toy
Welcome to my new series - Forbes 30 Under 30, where I reach out to people on the Forbes 30 Under 30 list and chat with them about the journey.
Today, I have a very special guest, Yi Ming Ng, who has agreed to have this interview with me.
For those of you who might not be aware, Yi Ming Ng is actually one of the cofounders and managing partners of Tribe Accelerator. They are one of the first blockchain accelerators supported by the Singaporean government and has actually raised more than $30 million since their launch in 2018!
However, behind every successful endeavour lies a rough and tumultuous journey that the founders have had to endure and push on to finally reach where they are now, and today I speak to Yi Ming Ng to probe his mind and share his experience.
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080: You Are Too Young!
😒 You are too young 😒
Have you ever heard this statement from people whenever you tell them what you want to achieve?
Or even if you revealed your achievements, only to have your age overshadow your efforts?
I used to hear that a lot too and honestly, it got to me a bit. I even started believing some of them when they told me that I was too young to do this or too young to try that... 😕
So, I thought to myself...
🧐 What can I do to increase my credibility without, you know, getting old and waiting ten years later? 🧐
And I think I finally figured it out 👉🏻 Personal Branding
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079: You Will Be Broke If You Are Boring
What do I mean by boring?
😒 It's when you NEVER take a stand 😒
When you never take a stand, you won't ever end up offending anyone. You're safe. Everybody is neutral with you but...
nobody likes or loves you.
That's the thing about being boring and not having polarity.
Don't be afraid to have opinions, in business and in your personal life.
It's always better to have haters and fans, than to have no fans at all 😉
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078: Why Most Business Fail When They First Started Online Marketing
Is this you...? 👇🏻
You create an ads manager. 💻
You select the boost function. 📈
You select your target audience. 👨🏻💼
You allocate some budget 💸
You see likes, engagement and comments. 💛
You THINK your Facebook Ads worked! 😌
I'm sorry to burst your bubble but this is why most businesses fail 😕
There are people who simply scroll and like everything they see. Do you have a friend like that? Because I do, and Facebook Ads love people like them because they boost your post to these people and make you believe that your ads work.
They are low-quality leads. In the podcast, I talk about what you should do instead. 💡
Listen in to learn more!
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077: Why I Don’t Work In The Office
Work from home is a norm for us.
For obvious reasons, working from home helps me save costs. Office spaces in Singapore can be expensive. 💸
But, why I am a strong advocate of working from home is because I hire creatives and millennials.
We all know millennials have their own way of thinking. Their generation is independent and have their own ideals. Forcing them into a 9-5 job in a boring office space stunts their creativity.
I don't want that. ❌
For creatives, idea pops in anytime, anywhere and I don't want them to keep it in until they've reached the office. If they feel the inspiration come on, I want to give them the freedom to act on it immediately.
The productivity has never been an issue for me or my staff.
Moreover, it's no point keeping them in the office if they've finished their work. Some people come to the office everyday but don't get much work done anyways 🤷🏻♂️
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076: How To Increase The Number of Leads For Your Business This Month
I think many people go through the traditional route of just creating a product and finding their customer. That may work but it's just not the BEST course of action 🤷🏻♂️
1️⃣ First, you've got to find your dream customer. Your dream customer is an individual whom you're willing to help and value-add unconditionally.
2️⃣ Secondly, you've got to figure out your dream customers' pain and pleasure. Everyone has pains and pleasures in their life.
When you create content that target their pains and pleasures, it makes them feel like you understand them. They will be more inclined to buy from you.
3️⃣ Finally, you have to create a lead magnet. A lead magnet is something you give away for free in exchange for their contact details. The easiest way to gain leads is by giving away free stuff. Use point 1 and 2 to decide what your lead magnet should be 🤔
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075: How To 2.5X Your Revenue In 6 Months
Sounds impossible? I think not.
If you think about it, 6 months is actually a long time.
Use that time to craft your irresistible offer. The thing about most products is that your customers' perceived value of it can help justify the price.
It's the reason why everyone pays so much for an iPhone. But I understand that not everyone can market their product so well from the start. So, you've just got to create an offer.
Your product is one thing, but if you bundle other things into your product, it will increase it's perceived value. 💰
Say you're selling your services as a fitness trainer. There are tons of competitors out there so what you have to do is improve your offer. Right now, you're only offering your services, same as everyone else.
Add more. Throw in a week's worth of meal prep recipes, a PDF document on how to do several exercises and an exclusive gym t-shirt with your branding.
If you and another fitness trainer are available for the same price, people will definitely pick you for the extra perks.
Next, you gotta create content to build up your personal brand. People buy from PEOPLE, not brands. When people buy Fenty Beauty, they aren't just buying it because they sell good cosmetics, they're buying it because Rihanna is the creator of the brand. 🤔
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074: What Differentiate Entrepreneurs
Does this relate to you - You have a unique mindset of looking at things and are constantly trying to solve problems 🤔
If you relate to this, you might have an entrepreneurial mindset. However, most of us entrepreneurs suck at marketing because we don't think like the average person.
I experienced this very early on with the people around me. I'd look at the bigger picture but they will look at the risks and advise me against doing some things. 🤷🏻♂️
I emphasized the bigger picture in my ads, but people can't relate to it because they think more about the pain points. Entrepreneurs, however, move toward long-term goals that fall under the pleasure category.
Keep in mind the difference in mindset and change your approach in advertising. I hope this podcast will give you some ideas of some changes you can make to improve the conversion rate of your ads 🤗
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073: We Are Not In Products or Services Businesses
🤔 Just this simple change in mindset will change your perspective and BLOW YOU AWAY 🤔
I don't think product or service businesses should exist because there is NO SUCH THING.
In fact, all businesses are in one industry only, and that is customer business. That's the mindset you should be having.
The reason why I say that is because the core of your actions should be your customer. Base everything around that customer. To do that, you have to understand them inside out.
That's your target audience. Run your business with the mindset of serving them. Business might be slow at the start, but consumers can tell which company actually cares about them. 👍🏻
Make them feel like buying from you is a STEAL. They will rope in their friends and family to buy from you because you care, unlike all the nameless heartless corporations out there!
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072: Why Our School System Is Broken
PSA: I don't hate school!
In fact, I think it's a really cool place for people to build relationships and learn new skills. School provides you with practically everything - opportunities, exposure, networks and a certificate. However, what they don't teach you is how to market yourself.
Imagine going to school and being an expert at whatever you've learnt for the past 3 to 4 years but you have no idea how to express your knowledge. If you don't do that, nobody's going to want to hire you.
And this is where school has failed you.
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071: Risk Free Business
Currently, we're all struggling with employment and unsure what the Coronavirus situation holds for us all. 🦠
I understand that, so I want to bring attention to this risk-free business idea that literally anyone can try out, as long as they're willing to put in the effort to do.
⚡️ Affiliate Marketing ⚡️
Essentially, what you're doing is selling other people's product. You don't even have to come up with your own! You don't even need to accumulate a starting capital to work with.
However risk-free this business idea may be, it still requires you to put in the work. You essentially have to be a spokesperson for this brand/product/service, in exchange for around 30% to 40% commission.
Will you take up this challenge?
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070: Why Most People Want To Be Successful But They Are Not
This is an analogy that I heard about the four different types of people. Only one type of person will go on to be successful. Will you be the successful one?
It's not that they lack the desire or the drive.
They simply lack the effort to follow through on their desires. You see, I have hosted many webinars and seminars. The first type of person would probably see the event happening but won't bother to attend. The second type of person would aim to attend the event but back out on the day itself.
The third type of person would attend my event. They come to me and aim to gain as much knowledge as possible to grow their business. They're so excited and I'm happy to help. However, they never follow through. They don't even start! Not because they don't want it enough but they learn so much and end up overwhelmed, not taking any action.
Only the fourth type of person who attends, learns and takes action will end up successful.
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069: 1 Lesson That I Learnt From Russell Brunson
Russell Brunson is the founder of ClickFunnels, where he hopes that everybody can be empowered by his technology and training to spread their message to more people and build their wealth. I have personally invested around $10,000 with him and his training has truly helped me. And one thing I learned from him was that as entrepreneurs, we're pretty fickle!
What that means is that we jump from object to object looking for the next best thing but we never stay long enough to build our legacy. It's exactly this that is putting us down!
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068: Most Entrepreneurs Are Not Business Owners
Entrepreneurs see things differently. We see the big picture and we think long-term. That's why we struggle with marketing. We always sell people the big picture but most people can't see it. Hence, they walk away.
Most people, around 95% of them, move away from fear and pain and problems and all of us move towards pleasure. Think about what you can sell or say to alleviate their fears and pains and provide them pleasure!
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067: 2 Lessons About Business From My First Mentor
My mentor was a success story who sold his company for 21 Million dollars. The valuable information he imparted on me has guided me through many stormy seas and dark nights.
I remember one of his important points was to always build a business for scalability. A scalable business will ensure it's built for long-term survival and won't die just like the hype for it.
Imagine getting so many clients but being unable to handle the load, leading to your business's demise. That is the prime example of a business that wasn't scalable.
Also, don't overlook the importance of a parallel margin for your business.
The more business you have, the more people you need to hire, the bigger office you need, the more infrastructure you need.
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