Zillow updated the terms. Follow Up Boss is no longer neutral. ChatGPT changed how buyers search.  This episode is about positioning. Tom Ferry, Jimmy Mackin, and Jason Pantana walk through what’s actually happening behind the scenes, what most agents still don’t realize, and what you can do right now to protect your client relationships, stay visible in AI-driven search, and build a moat around your business. Here’s what’s covered: Many agents are managing their sphere and past clients in a system now governed by Zillow’s terms - they discuss why that could open the door for others to reach your contacts before you do. This fundamental difference between who controls the data and who owns the relationship underpins nearly every strategic decision discussed in this episode - including your next CRM move, your listing copy, and how you communicate with your base. For decades, agents have relied on platforms staying in their lane. But there’s a faster, smarter way to adapt - starting with getting closer to your customer and building a moat around your most important contacts. 🎧 This is Episode 11 of Growth Mode, the weekly podcast for agents, marketers, and business owners who want to move faster, think bigger, and grow on purpose. Keep going, based on what you need: → Need more listings?Get proven marketing and sales campaigns at ListingLeads.com → Want to get smarter with AI?Join Jason’s AI Marketing Academy: academy.jasonpantana.com → Done winging it?Start with a free coaching consultation: https://bit.ly/TFfcc → Want to build beautiful AI Seller Reports in minutes?Get started with Beacon: https://www.buildyourbeacon.com/ Stay Connected Tom FerryWebsite – https://TomFerry.comInstagram – @tomferryFacebook – Tom FerryPodcast – https://TomFerry.com/PodcastEvents – https://www.tomferry.com/events Jimmy MackinWebsite – https://listingleads.comInstagram – @jimmymackin Jason PantanaWebsite – https://academy.jasonpantana.comInstagram – @jasonpantana