Billboards aren’t dead, they’re a power play. Jason, Jimmy, and Tom dig into how top producers are using them (and other “old-school” plays) to build a brand moat and make every other marketing touch more effective. Then, they get tactical on hooks: the 10 you should be swiping right now for everything from postcards to Instagram Reels. Because in a noisy market, “Just Listed” won’t cut it. And if you lead a team? You’ll want the segment on performance tracking and recognition - a simple, repeatable system for turning all that sales data you collect into clear, motivating action for your team. This is how you measure what matters and keep your best people fired up. Also in this episode: How to flip a perceived weakness into your strongest competitive angle The “create in public” strategy brands outside real estate are using to dominate social media A simple prompt to turn raw sales data into clear next steps—without getting lost in spreadsheets Why leaders who communicate more in tough markets win disproportionate market share when the cycle turns 🎧 This is Episode 4 of Growth Mode, the weekly podcast for agents, marketers, and business owners who want to move faster, think bigger, and grow on purpose. Keep going, based on what you need: → Need more listings?Get proven marketing and sales campaigns at ListingLeads.com → Want to get smarter with AI?Join Jason’s AI Marketing Academy: academy.jasonpantana.com → Done winging it?Start with a free coaching consultation: https://bit.ly/TFfcc Stay Connected Tom FerryWebsite – https://TomFerry.comInstagram – @tomferryFacebook – Tom FerryPodcast – https://TomFerry.com/PodcastEvents – https://www.tomferry.com/events Jimmy MackinWebsite – https://listingleads.comInstagram – @jimmymackin Jason PantanaWebsite – https://academy.jasonpantana.comInstagram – @jasonpantana