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Growth Marketing Essentials
Rebecca
18 episodes
3 hours ago
Welcome to Growth Marketing Essentials, the go-to podcast for entrepreneurs, marketers, and business owners ready to scale their impact and grow their businesses strategically. Hosted by Rebecca, owner of BC Visibility Media—a full-service marketing agency—this podcast delivers actionable insights, proven strategies, and real-world success stories to help you thrive in today’s digital world. To learn more about our services, visit www.bcvisibilitymedia.com
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Marketing
Business
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All content for Growth Marketing Essentials is the property of Rebecca and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to Growth Marketing Essentials, the go-to podcast for entrepreneurs, marketers, and business owners ready to scale their impact and grow their businesses strategically. Hosted by Rebecca, owner of BC Visibility Media—a full-service marketing agency—this podcast delivers actionable insights, proven strategies, and real-world success stories to help you thrive in today’s digital world. To learn more about our services, visit www.bcvisibilitymedia.com
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Marketing
Business
Episodes (18/18)
Growth Marketing Essentials
How Local Businesses CAN Compete with Big Brands

Feeling overshadowed by big-name competitors? In this episode, I dive into how local businesses can not only compete but thrive in a landscape dominated by large brands.

From leveraging your local connections to delivering personalized customer experiences and mastering local SEO, you’ll learn actionable strategies to set yourself apart and attract loyal customers.

Discover how being deeply rooted in your community can become your biggest strength, why customer experience matters more than ever, and how optimizing for local search can put your business on the map—literally.

Ready to elevate your local business and stand out from the crowd? Visit www.bcvisibilitymedia.com to learn how we can help you grow your visibility and dominate your local market!

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11 months ago
4 minutes 11 seconds

Growth Marketing Essentials
The Best Strategies for Getting More Google Reviews for Your Local Business

In this episode, I break down the best strategies for getting more Google Reviews and why they’re a game-changer for your local business.

Google Reviews are not just about stars—they’re a critical piece of your local SEO strategy that helps build trust, increase visibility, and drive more traffic to your website.

From the importance of asking for reviews to making it easy for customers and leveraging positive feedback in your marketing, I’ll share actionable insights to help you stand out online.

Ready to boost your online reputation and grow your business? Visit www.bcvisibilitymedia.com to learn how we can create a tailored strategy for your success.

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11 months ago
3 minutes 52 seconds

Growth Marketing Essentials
Google Ads vs. Facebook Ads: Which is Right for Your Small Business?

In this episode of Growth Marketing Essentials, I break down the key differences between Google Ads and Facebook Ads, helping you decide which platform is right for your business.

With insights into user intent, I explain how Google Ads capture people with high search intent, while Facebook Ads help you build brand awareness and engage potential customers before they even realize they need you.

Whether you're focused on driving immediate conversions or building long-term relationships, understanding the strengths of each platform is crucial. If you're unsure where to start or need help developing an effective ad strategy, visit www.bcvisibilitymedia.com to learn how we can help you grow your business through targeted ad campaigns.

Tune in now and find the perfect ad strategy for your business!

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11 months ago
5 minutes 28 seconds

Growth Marketing Essentials
How to Rank in the Local Map Pack

Ever wondered how to get your business to show up in that coveted Google Map Pack? You know, the little map with the top three businesses that everyone clicks on first? In this episode of Growth Marketing Essentials, I’m breaking down what it takes to not only show up in the Map Pack but to shine so bright your customers can’t resist clicking on your business.

We’ll chat about why the Map Pack is a goldmine for local businesses, how trust and relevance are the keys to getting noticed, and why things like reviews, photos, and consistency make all the difference. Whether you’re a small business owner or just starting your local marketing journey, this episode is packed with actionable insights to help you stand out online.

Ready to dominate the Map Pack and grow your local business? Visit www.bcvisibilitymedia.com to learn how we can work together to transform your online presence.

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11 months ago
3 minutes 47 seconds

Growth Marketing Essentials
How to Drive SaaS Growth with Email Marketing

In this episode, I’m diving deep into one of the most powerful tools for driving SaaS growth—email marketing. Whether you're a startup or an established software company, email marketing offers incredible opportunities to nurture leads, engage current users, and ultimately increase conversions. Email allows you to speak directly to your audience, build lasting relationships, and deliver value that keeps them coming back.

I’ll walk you through why email marketing is essential for SaaS businesses, focusing on how you can leverage onboarding emails to help new users get the most out of your software from day one. We’ll also cover how to create targeted nurture campaigns that keep users engaged over time, and why re-engagement emails are key to turning inactive users into loyal customers. By the end of this episode, you’ll understand how to use email marketing to reduce churn, boost user retention, and increase upsell opportunities.

If you’re ready to transform your SaaS email marketing strategy and see real growth, visit www.bcvisibilitymedia.com to learn how I can help you craft a customized email marketing strategy that works for your business. Let’s work together to turn your email list into a revenue-generating machine.

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11 months ago
5 minutes 39 seconds

Growth Marketing Essentials
The Ultimate Guide to GBP Reviews and Reputation

In this episode of Growth Marketing Essentials, I’m diving into the world of Google Business Profile (GBP) reviews and how they can transform your business’s online reputation. As the owner of BC Visibility Media, a full-service digital marketing agency, I know firsthand how critical reviews are for building trust, boosting visibility, and driving more local clients to your business.

We’ll explore why GBP reviews are a game-changer for local SEO, the right way to ask for customer reviews, and how to handle negative feedback with grace to protect your reputation. Plus, I’ll share tips on how to maintain a strong and authentic presence online that keeps clients

coming back.

Ready to enhance your online reputation and dominate local search? Visit www.bcvisibilitymedia.com to learn how we can help your business grow through tailored local SEO strategies and reputation management. Don’t miss this episode packed with actionable insights to take your business to the next level!

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11 months ago
6 minutes 15 seconds

Growth Marketing Essentials
SEO for Dentists: Turning Clicks into Appointments

In this episode of Growth Marketing Essentials, we dive into how dentists can harness the power of SEO to grow their practices. I’m Rebecca, the owner of BC Visibility Media, a full-service digital marketing agency, and I’ll walk you through how to turn local search traffic into loyal patients.

Discover why ranking at the top of Google matters for dental practices, how a polished Google Business Profile can establish trust, and why having a seamless online booking experience can make all the difference. Whether your focus is on teeth whitening, family dentistry, or emergency services, this episode provides the tools you need to stand out in local search results and bring more patients through your doors.

Ready to transform your online presence and grow your practice? Visit www.bcvisibilitymedia.com to learn how we can help with tailored local SEO services.

Don’t miss this chance to boost your visibility, build trust, and turn clicks into appointments!

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11 months ago
4 minutes 29 seconds

Growth Marketing Essentials
How to Use Blogging to Drive Sales in E-Commerce

Blogging isn’t just for influencers—it’s a powerful tool that can transform your e-commerce business. In this episode of Growth Marketing Essentials, I’m sharing how blogging can drive sales, build trust, and connect your products with the right audience. From creating content that solves your customers’ problems to leveraging SEO to bring in traffic that converts, we’ll explore why blogging is the secret sauce for long-term e-commerce success.

If you’re ready to boost your online presence, attract customers, and turn your blog into a sales machine, this episode is for you. Want help crafting a blogging strategy tailored to your brand? Visit www.bcvisibilitymedia.com and let’s work together to grow your e-commerce business.

Don’t miss out—your ideal customers are just a blog post away!

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11 months ago
4 minutes 26 seconds

Growth Marketing Essentials
Lead Generation through SEO: How to Turn Traffic into Customers
In this episode of Growth Marketing Essentials, I dive deep into one of the most crucial aspects of SEO—how to convert website traffic into paying customers. Driving traffic to your website is great, but if it’s not leading to new leads or client conversions, then it’s just numbers on a page. I’ll be sharing practical SEO strategies that will help you optimize your landing pages for better conversions, use local SEO to reach more people in your area, and craft content that doesn’t just attract visitors but also drives them to take action. Whether you’re a service-based business or an eCommerce site, these insights will help you turn your website traffic into real business opportunities. I’ll also cover how to use targeted keywords to improve your rankings, optimize your Google Business Profile for local visibility, and track your site’s performance to continually improve your conversion strategy. If you’re ready to start turning your traffic into customers, visit http://www.bcvisibilitymedia.com/ to discover how our local SEO services can help grow your business and drive real results. Don’t let your traffic go to waste—let’s work together to turn it into more leads, more conversions, and more sales!
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11 months ago
6 minutes 11 seconds

Growth Marketing Essentials
SEO for Chiropractors: How to Grow Your Local Practice
In this episode of Growth Marketing Essentials, host Rebecca, owner of BC Visibility Media, dives into essential SEO strategies that can help chiropractors attract more local patients and grow their practice. If you're a chiropractor looking to boost your online visibility and dominate local search results, this episode is for you! I cover practical tips on how to optimize your Google Business Profile, use location-specific keywords to target patients in your area, and create informative content that builds trust and boosts SEO. These actionable strategies will help you rank higher on search engines and connect with more people in your community who need your services. If you're ready to take your chiropractic practice’s SEO to the next level, visit http://www.bcvisibilitymedia.com to learn more about how we can help you grow your local practice and get more patients in the door. Don't miss this chance to make your practice stand out online!
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11 months ago
5 minutes 6 seconds

Growth Marketing Essentials
SEO for Dermatologists: Rank Higher and Attract More Patients
In this episode of Growth Marketing Essentials, we’re diving into SEO for Dermatologists—a must-listen for any dermatology practice looking to increase online visibility and attract more local patients. If you're struggling to rank on Google or want to optimize your online presence, we’ve got you covered. You’ll learn 3 actionable SEO tips that can help you rank higher in search results and stand out from the competition: • How to optimize your Google Business Profile for better local search visibility. • The importance of location-specific keywords to target patients in your area. • Why high-quality, informative content can boost your SEO and establish your practice as a trusted authority. If you’re ready to see real results and attract more patients through better SEO, don’t wait—visit http://www.bcvisibilitymedia.com today to learn how we can help grow your dermatology practice and improve your online rankings!
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11 months ago
3 minutes 30 seconds

Growth Marketing Essentials
SEO for Med Spas 101: Attracting Local Clients Online

In this episode of Growth Marketing Essentials, we’re diving deep into SEO for Med Spas 101—a must-listen for any med spa owner who wants to attract more local clients and boost online visibility. In today’s digital age, your ideal clients are out there searching for services like yours, but if you’re not showing up in their search results, you’re missing out.

We’ll walk you through how to optimize your website, create content that resonates with your target audience, and ensure your med spa ranks for local searches.

We’ll cover everything from setting up and optimizing your Google Business Profile to the importance of location-specific keywords on your service pages and blog posts. You’ll learn how creating valuable content—like answering frequently asked questions—can not only educate your clients but also help boost your rankings in search engines. Plus, we’ll discuss the power of client reviews, local landing pages, and why a mobile-friendly website is crucial to making sure you don’t miss out on potential clients.

If you’ve been struggling to show up in your local market or just want to fine-tune your SEO game, this episode is packed with actionable tips that you can start using right away.

Ready to supercharge your med spa’s SEO and attract more local clients? Contact us today for expert local SEO services that get results! Visit www.bcvisibilitymedia.com to learn more and start working with our team.

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11 months ago
4 minutes 22 seconds

Growth Marketing Essentials
Building Hyper-Local Content That Dominates Google Search

Ready to boost your local SEO game? In this episode of Growth Marketing Essentials, we’re uncovering the secrets to building hyper-local content that doesn’t just rank but dominates search results. If you’re a small business owner, local marketer, or entrepreneur looking to capture your community's attention online, this episode is packed with strategies just for you.

We’ll talk about how to identify the most effective local keywords, create content that resonates with your target audience, and use storytelling to establish your business as the go-to choice in your area. From blog posts to landing pages, you’ll learn how to create content that connects, converts, and keeps your audience coming back for more.

✨ What you’ll learn:

  • Why hyper-local content is essential for dominating local search
  • How to find the keywords your neighbors are actually searching for
  • The must-have elements of a high-ranking local blog or page
  • How to leverage reviews and community connections to build authority

If your goal is to get seen, get clicks, and grow your local presence, you don’t want to miss this! Let’s take your local SEO strategy to the next level! Visit www.bcvisibilitymedia.com to learn more about how we can work together to grow your business.

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11 months ago
6 minutes 4 seconds

Growth Marketing Essentials
Breaking Down the Perfect SaaS Blog Strategy

In this episode of Growth Marketing Essentials, we're diving deep into the art of crafting the perfect SaaS blog strategy that not only drives traffic but converts leads into loyal customers. If you're a SaaS business owner or marketer looking to amplify your content game, you’re in the right place.

I’ll break down the essential elements of a high-performing blog for SaaS companies, from pinpointing your audience's pain points to creating valuable, SEO-friendly content that gets found by the right people.

Plus, I’ll share simple but effective strategies for leveraging your blog to boost brand authority, nurture relationships, and drive consistent growth.

Whether you're just starting out or ready to fine-tune your strategy, this episode will help you build a blog that’s not just content for the sake of content, but one that supports your bigger business goals.

✨ Key takeaways from this episode:

  • How to align your SaaS blog with your customer journey
  • The best SEO practices to help your blog posts rank higher
  • How to measure and track your blog's effectiveness
  • Real-world examples of SaaS blogs that get it right

If you're ready to level up your content strategy and see real growth, let's work together!

Visit www.bcvisibilitymedia.com to get started! And hey—don’t forget to hit subscribe so you never miss an episode of Growth Marketing Essentials!

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11 months ago
5 minutes 22 seconds

Growth Marketing Essentials
How to Use Content to Grow Your SaaS Company: 5 Actionable Tips

Welcome to a brand-new episode of The Growth Marketing Essentials Podcast! If you're in the SaaS space and looking for ways to grow your business with content marketing, you're in the right place.

In this episode, I’m sharing my best tips for using content to attract more leads, nurture relationships, and ultimately convert visitors into loyal customers.

Content is so much more than just blog posts or social media updates—it’s the heartbeat of your marketing strategy. We’ll dive into why educational content, case studies, video marketing, and repurposing content are key to scaling your SaaS business and how to leverage each one effectively.

What you'll learn in this episode:

  • How to identify and understand your target audience to create content they’ll love.
  • The importance of SEO for SaaS to make sure your content is found.
  • How to build trust with your audience through valuable, non-salesy content.
  • The power of video content for SaaS marketing and how to start using it.
  • Simple yet effective ways to repurpose content to maximize its reach.

If you’re ready to take your SaaS content marketing to the next level and drive real results, this episode is a must-listen!

Ready to scale your SaaS with strategic content? Head over to www.bcvisibilitymedia.com and let’s create a content plan that works for you!

Hit play and let's get started on turning your content into real growth!

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11 months ago
4 minutes 40 seconds

Growth Marketing Essentials
SEO Case Study – How One Local Business Went from 0 to 25 Monthly Inbound Leads in Just 3 Months

In this episode of The Growth Marketing Essentials Podcast, we’re pulling back the curtain on an incredible SEO success story that proves what’s possible with the right strategy.

We’re diving into how one local business skyrocketed from zero inbound leads to 25 monthly leads in just three months—yes, three months!

Here’s what you’ll learn:

  • The Winning SEO Strategy: The exact steps we took to boost their local search visibility and get their business noticed by the right people.
  • Keyword Gold: How choosing the right local keywords made all the difference in getting their business found online.
  • Optimized Website, Optimized Results: Why having a user-friendly, search-optimized website is a non-negotiable for generating leads.
  • The Power of Local SEO: How to connect with your ideal customers in your community and keep them coming back for more.
  • Quick Wins That Stick: Actionable SEO tips you can start using today to see real results in your business.

This isn’t just another SEO chat—it’s a behind-the-scenes look at how real businesses can transform their lead generation game with smart strategies that work. If you’re a local business owner or marketer looking to drive more traffic, capture leads, and grow sustainably, this episode is for you!

Want results like this for your business? Head to www.bcvisibilitymedia.com to learn how we can work together to create an SEO strategy that delivers real leads and real growth.

Hit play now and get ready to see what’s possible when SEO meets strategy!

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11 months ago
5 minutes 16 seconds

Growth Marketing Essentials
From Clicks to Customers: The Impact of User Experience on SaaS SEO Performance

Hey friend! Welcome to another episode of The Growth Marketing Essentials Podcast. Today, we’re peeling back the curtain on a topic that could completely transform your SaaS business: the powerful connection between user experience (UX) and SEO performance.

Here’s the deal—getting people to click on your website is only the first step. Turning those clicks into paying customers? That’s where user experience comes in. In this episode, we’ll break down how a seamless, user-friendly website can skyrocket your search engine rankings and boost your bottom line.

Here’s what you’ll learn:

  • The UX-SEO Connection: Why Google rewards websites that prioritize user experience and how this impacts your visibility online.
  • Navigation That Converts: Tips to create a website layout so intuitive it practically guides your visitors toward taking action.
  • Speed Matters: How optimizing your site’s load time can keep users from bouncing (and Google from penalizing you).
  • Mobile Optimization Tips: With most traffic coming from smartphones, we’ll share practical steps to make your site mobile-friendly.
  • Simplifying the Journey: How streamlining your sign-up process and CTAs can turn browsers into loyal customers faster.

This episode is packed with actionable strategies tailored for SaaS businesses, whether you’re just starting or looking to level up your digital presence. By focusing on user experience, you’ll not only improve your SEO rankings but also build trust with your audience, increase engagement, and drive real results.

Are you ready to take your SaaS business to the next level with better UX and SEO strategies? Let’s work together! Head over to www.bcvisibilitymedia.com to learn how we can create a tailored game plan for your business that turns clicks into customers.

Don’t miss this episode—it’s time to take action and make your website work harder for you!

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11 months ago
5 minutes 7 seconds

Growth Marketing Essentials
SEO for Ecommerce: 5 Tips for Real Results

Are you ready to take your ecommerce business to the next level with strategies that actually work?

In this episode of The Growth Marketing Essentials Podcast, we’re diving into SEO for Ecommerce and breaking down 5 actionable tips that will help your online store rank higher on Google, attract the right customers, and boost your sales.

You’ll learn how to optimize your product titles and descriptions to include keywords your customers are searching for, use customer reviews to enhance your site’s credibility and SEO, and create engaging blog content that drives organic traffic.

We’ll also cover the importance of image optimization and why a mobile-friendly website is non-negotiable in today’s ecommerce landscape.

If you’ve ever felt overwhelmed by SEO or didn’t know where to start, this episode is perfect for you. These tips are simple, practical, and proven to help ecommerce businesses like yours stand out in a crowded online marketplace.

Whether you’re running a boutique store, dropshipping, or managing a large inventory, these SEO strategies will help you get noticed and increase your conversions.

Want even more help growing your ecommerce business? Let’s work together to build a custom marketing strategy that fits your goals!

Visit www.bcvisibilitymedia.com to learn more and connect with me today.

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11 months ago
5 minutes 6 seconds

Growth Marketing Essentials
Welcome to Growth Marketing Essentials, the go-to podcast for entrepreneurs, marketers, and business owners ready to scale their impact and grow their businesses strategically. Hosted by Rebecca, owner of BC Visibility Media—a full-service marketing agency—this podcast delivers actionable insights, proven strategies, and real-world success stories to help you thrive in today’s digital world. To learn more about our services, visit www.bcvisibilitymedia.com