What if the secret to startup success isn’t ruthless ambition, but empathetic leadership? Jorge Soto, Co-Founder of AssetMule, shares how prioritizing people over profits is transforming his business and culture. For Jorge, building a workplace where kindness and respect are essential values. He believes that the culture you establish from day one will shape your company's future, so it’s crucial to remain committed to these principles as you grow. In this episode, Jorge shares his approach t...
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What if the secret to startup success isn’t ruthless ambition, but empathetic leadership? Jorge Soto, Co-Founder of AssetMule, shares how prioritizing people over profits is transforming his business and culture. For Jorge, building a workplace where kindness and respect are essential values. He believes that the culture you establish from day one will shape your company's future, so it’s crucial to remain committed to these principles as you grow. In this episode, Jorge shares his approach t...
Get More Bang for your Buck with Event-Led Growth w/ Mark Kilens
Growth Marketing Camp
41 minutes
2 years ago
Get More Bang for your Buck with Event-Led Growth w/ Mark Kilens
In this episode of Growth Marketing Camp, we welcome Mark Kilens, the CMO at Airmeet, to discuss:🚀 Why event-led growth is the future (& how companies can shift their mindset to this approach)🚀 How event marketers can leverage data from virtual events (& what they should pay attention to)🚀 Mark’s bullish mindset on people-first GTM motions (& a breakdown of his people-first GTM model)Success lies in prioritizing relationships and investing in people in today's marketing land...
Growth Marketing Camp
What if the secret to startup success isn’t ruthless ambition, but empathetic leadership? Jorge Soto, Co-Founder of AssetMule, shares how prioritizing people over profits is transforming his business and culture. For Jorge, building a workplace where kindness and respect are essential values. He believes that the culture you establish from day one will shape your company's future, so it’s crucial to remain committed to these principles as you grow. In this episode, Jorge shares his approach t...
