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Growth Marketing Camp
Opensense
109 episodes
3 weeks ago
What if the secret to startup success isn’t ruthless ambition, but empathetic leadership? Jorge Soto, Co-Founder of AssetMule, shares how prioritizing people over profits is transforming his business and culture. For Jorge, building a workplace where kindness and respect are essential values. He believes that the culture you establish from day one will shape your company's future, so it’s crucial to remain committed to these principles as you grow. In this episode, Jorge shares his approach t...
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What if the secret to startup success isn’t ruthless ambition, but empathetic leadership? Jorge Soto, Co-Founder of AssetMule, shares how prioritizing people over profits is transforming his business and culture. For Jorge, building a workplace where kindness and respect are essential values. He believes that the culture you establish from day one will shape your company's future, so it’s crucial to remain committed to these principles as you grow. In this episode, Jorge shares his approach t...
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Marketing
Education,
Business,
Courses
Episodes (20/109)
Growth Marketing Camp
The Power Of Empathetic Leadership with Jorge Soto from AssetMule
What if the secret to startup success isn’t ruthless ambition, but empathetic leadership? Jorge Soto, Co-Founder of AssetMule, shares how prioritizing people over profits is transforming his business and culture.For Jorge, building a workplace where kindness and respect are essential values. He believes that the culture you establish from day one will shape your company's future, so it’s crucial to remain committed to these principles as you grow.In this episode, Jorge shares his approach to ...
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1 year ago
1 hour 4 minutes

Growth Marketing Camp
Rethinking Field Marketing with Ajay Ravichandran from Everstage
Ever wondered how to transform field marketing from routine to remarkable?Today, we're diving into the playbook of an event marketing maestro who's redefining the rules of the game. We're thrilled to welcome Ajay Ravichandran, Field Marketing Lead at Everstage, to Growth Marketing Camp.In this episode, Ajay opens the curtain on the methodologies that are setting new benchmarks in the industry. Here's a glimpse of what we cover:🔥 Field Marketing Masterclass (how to seamlessly weave field marke...
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1 year ago
50 minutes

Growth Marketing Camp
Inside Strategies for Community-Powered Growth with Daniel Cmejla from Apollo
Have you ever wondered how to grow your business through the power of community?You’re in luck because today, we bring you Community Building 101 from a true powerhouse in building partnerships, community, and brand loyalty. We’re excited to welcome Daniel Cmejla, the VP of Community at Apollo, to Growth Marketing Camp.In this episode, we delve into the innovative growth strategies behind this successful brand and offer a treasure trove of advice for marketers aiming to leave a lasting impres...
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1 year ago
58 minutes

Growth Marketing Camp
Harnessing the Power of Owned Media with Anthony Kennada of AudiencePlus
In this episode of Growth Marketing Camp Founder Stories, we engage in a captivating conversation with Anthony Kennada, Founder & CEO at AudiencePlus. We dive deep into the evolving world of B2B marketing, exploring the future of brand building, the pivotal role of owned media, and how emerging platforms are reshaping the industry's landscape. We discuss:🔥 The origin story of AudiencePlus 🔥 The power of owned media 🔥 Embracing the community-first approach🔥 Building an audience before laun...
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1 year ago
44 minutes

Growth Marketing Camp
Embracing the Unpredictable: Scott Bynoe's Guide to Thriving in B2B Marketing
After a highly insightful chat in episode 51, we’re excited to welcome Scott Bynoe, Vice President, North America Marketing at Crawford & Company, back into the Growth Marketing Camp spotlight!Scott returns to share his best advice on navigating the ever-evolving landscape of B2B marketing and leadership with our audience. In this episode, Scott talks about his unique journey from his first job (& lessons learned) to spearheading marketing strategies at Crawford & Company. We disc...
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1 year ago
47 minutes

Growth Marketing Camp
Illuminating the Path to ABM Mastery with Mason Cosby
With a wealth of experience and relentless commitment to adding value to clients, Mason Cosby, the Founder of Scrappy ABM, transforms the ABM landscape through his business. And the insights he’s introducing to the marketing world is a game-changer. In this Growth Marketing Camp’s Founder Stories episode, we share Mason's entrepreneurial journey and peel back the layers of numerous aspects (& plays) of ABM, including:🔥 The steps for building an ABM program from scratch without enormo...
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1 year ago
52 minutes

Growth Marketing Camp
The Recipe to Crafting B2B Content that Captivates Audiences with Obaid Durrani
We are delighted to welcome to the show Obaid Durrani, Head of Brand & Content at HockeyStack, an analytics and attribution tool for B2B marketing teams & the Creative Director at The Flow, a Netflix-style streaming platform for B2B marketers.With a knack for unconventional approaches, Obaid has been a driving force behind the success of HockeyStack, bringing a fresh perspective to the world of content marketing.In this engaging conversation on Growth Marketing Camp, Obaid breaks down...
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1 year ago
1 hour 14 minutes

Growth Marketing Camp
Tapping Into Affiliate Marketing Magic with Kristina Nolan from DMi Partners
Our newest guest is a powerhouse digital marketing leader and technological determinist who believes in leveraging digital communication for speed, versatility, and success. We’re excited to welcome to the show, Kristina Nolan, Vice President of Media Services at DMi Partners, a full-service digital marketing agency. Kristina has been a crucial part of their affiliate marketing & leadership engine for the past 8+ years. In this episode of Growth Marketing Camp, she shares:🎯 How companies ...
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1 year ago
39 minutes

Growth Marketing Camp
ABM and Evangelism: The Power Couple Redefining Success in Marketing with Corrina Owens
In our 100th episode, and very special milestone of Growth Marketing Camp, we are chatting about all things Account Based Marketing (with a sprinkle of Evangelism) with Corrina Owens, Chief Evangelist Officer at purple cork and ABM master.We know that evangelism is all about the brand, customer, and positioning, all tied together into the unique role of an evangelist. But being an evangelist for any company, particularly B2B, is still pretty nebulous. But what if you marry your evangelist eff...
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1 year ago
49 minutes

Growth Marketing Camp
Marketing, Leadership, and Self-Care: Lessons from Jaclyn Mullen
Our newest Growth Marketing Camp episode is a testament to the power of networking. We’re very excited to welcome Jaclyn Mullen to the show. She’s currently serving as the Head of Marketing at TheLoops, an AI-driven CX platform for B2B SaaS companies.Jaclyn's story is one of relentless innovation and empowerment, and today, she shares all her secrets to success on our podcast!In this episode, we discuss:✨ How to successfully manage a small team while juggling various responsibilities and ongo...
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2 years ago
41 minutes

Growth Marketing Camp
Cringe Creators: Marketing Horror Stories
Join us for a terrifyingly fun conversation as we dive into the darkest corners of content creation. In this Growth Marketing Camp Halloween edition episode, explore the yays and nays of LinkedIn as we discuss: The most cringe-worthy content our guests have seen (& created)Toxic Positivity: When is too positive too much (& the risk of toxic positivity)?Has LinkedIn become the new Facebook for 'personal branding' overkill?Ghosting on LinkedIn: Why do some thought leaders / creator...
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2 years ago
57 minutes

Growth Marketing Camp
Busting Thought Leadership Myths with Ashley Faus from Atlassian
This week we are very excited to welcome Ashley Faus, Director of Integrated Product Marketing at Atlassian, to the show. Ashley joins our podcast stage for a fun and insightful chat on her incredible career, where marketing brilliance meets the spotlight.In this captivating Growth Marketing Camp episode, Ashley shares:✨ The definition of thought leadership (& what the most essential elements of it are)✨ Her 4 pillar framework for thought leadership✨Thought leadership myths and uncov...
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2 years ago
52 minutes

Growth Marketing Camp
Fuel Your Brand's Authority Through The Magic of Data-Driven Storytelling
In our newest Growth Marketing Camp Founder Stories episode, we are venturing into the realm of original research and data-driven storytelling. Our guest is Becky Lawlor, Founder and Chief Research & Content Officer at Redpoint, a boutique agency renowned for its stellar work with major brands like Adobe, IBM, Samsung, and Zapier.In this episode, we discuss:🚀 Original research survey best practices: How to determine the right survey sample size & obtain respondents 🚀 The ROI of o...
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2 years ago
54 minutes

Growth Marketing Camp
Crushing Event Marketing: Tips, Tricks, and Tech with Melanie Reid
Our newest guest Melanie Reid is crushing it as Riskified’s Event Marketing Manager. In this episode of Growth Marketing Camp, we discuss:🎉 The importance of building networking schedules and custom excursions for attendees🎉 Top tips to maximize ROI and enhance the post-event experience, particularly when it comes to nurturing leads🎉 How to get into event planning and advice for tech newcomers pursuing event planning in SaaS🎉 The balance between being a new employee in learning mode and shift...
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2 years ago
40 minutes

Growth Marketing Camp
Unveiling the Secrets to Social Selling and Newsletter Magic with Paige Tills
Welcome to another exciting episode of Growth Marketing Camp, where we’re joined by Paige Tills, Head of Marketing (& newsletter queen), at #samsales Consulting, a boutique sales consulting firm led by Founder and CEO, Samantha McKenna.In this episode, we crack the code of social selling as we talk about all things LinkedIn, newsletters, and marketing! We deep dive into the topic of building and expanding a thriving newsletter and how community building ties into that. Paige shares:✍️ How...
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2 years ago
50 minutes

Growth Marketing Camp
Leveraging Influence as the New Outbound with Morgan J Ingram
In this Growth Marketing Camp Founder Stories episode, our host Jass Binning engages in a thrilling conversation with Morgan J Ingram, Founder & CEO at Ascension Media Productions. They discuss:🔥 How your brand can find unique angles for your content 🔥 How to tie your content, whether it be podcast or webinar series, back to revenue (3 plays from Morgan)🔥 How a strong personal brand can fuel your entrepreneurial journey and skyrocket your business early on🔥 Why you should never give ...
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2 years ago
1 hour 20 minutes

Growth Marketing Camp
From Garage Startup to Revenue Revolution: UserGems' Blueprint for Success
This week, we have the pleasure of welcoming Trinity Nguyen, the VP of Marketing at UserGems. As their very first business hire, Trinity has been crushing it with them almost from the very beginning.In this episode of Growth Marketing Camp, we discuss:💎 What’s an account-based strategy UserGems found the most success in (& why it’s all about the mindset)💎 How to identify and attract highly engaged customers and turn them into an advocate for your product (& what methods to use to ince...
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2 years ago
48 minutes

Growth Marketing Camp
Build a Demand Gen Powerhouse & Track Marketing Success w/ Julia Hartwig
This week, we would like to introduce you to the incredible Julia Hartwig, former VP of Marketing at Capchase. Julia's journey is nothing short of captivating, as she successfully made a remarkable transition from growth marketing to a prominent VP role. We are thrilled to bring you her extraordinary career trajectory.In this episode of Growth Marketing Camp, our lovely Jass Binning is chatting with Julia about:✨ How you can breed a Demand Gen powerhouse to ensure your demand gen efforts don’...
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2 years ago
1 hour 8 minutes

Growth Marketing Camp
Unleashing the Power of Voice Intelligence to Forge Human Connection
In today’s episode of Growth Marketing Camp, we welcome Masami Middleton, the Chief Marketing Officer at CallRail, to explore the enduring power of your customer conversations and discover the untapped opportunities that lie within. Masami joins us to share how voice AI and data-driven solutions are revolutionizing the way businesses leverage the power of phone calls and uncover the treasure trove of intelligence hidden within these conversations. In addition, we discuss: ☎️ Ho...
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2 years ago
30 minutes

Growth Marketing Camp
Get More Bang for your Buck with Event-Led Growth w/ Mark Kilens
In this episode of Growth Marketing Camp, we welcome Mark Kilens, the CMO at Airmeet, to discuss:🚀 Why event-led growth is the future (& how companies can shift their mindset to this approach)🚀 How event marketers can leverage data from virtual events (& what they should pay attention to)🚀 Mark’s bullish mindset on people-first GTM motions (& a breakdown of his people-first GTM model)Success lies in prioritizing relationships and investing in people in today's marketing land...
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2 years ago
41 minutes

Growth Marketing Camp
What if the secret to startup success isn’t ruthless ambition, but empathetic leadership? Jorge Soto, Co-Founder of AssetMule, shares how prioritizing people over profits is transforming his business and culture. For Jorge, building a workplace where kindness and respect are essential values. He believes that the culture you establish from day one will shape your company's future, so it’s crucial to remain committed to these principles as you grow. In this episode, Jorge shares his approach t...