Send us a text In this episode, we sit down with Dario Berrebi to unpack one of the most overlooked shifts in brand storytelling: becoming the guide, not the hero. Think Yoda, not Luke Skywalker. We explore why purpose-driven brands struggle with positioning, how to tell stories that resonate without sounding self-important, and why solving boring problems beats chasing cool ideas. You’ll walk away with a smarter way to communicate your value, one rooted in empathy, simplicity, and timeless s...
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Send us a text In this episode, we sit down with Dario Berrebi to unpack one of the most overlooked shifts in brand storytelling: becoming the guide, not the hero. Think Yoda, not Luke Skywalker. We explore why purpose-driven brands struggle with positioning, how to tell stories that resonate without sounding self-important, and why solving boring problems beats chasing cool ideas. You’ll walk away with a smarter way to communicate your value, one rooted in empathy, simplicity, and timeless s...
Why Traditional Sales Tactics Are Dead (And What Social Selling Does Better) with DreamData’s Laura Erdem
Growth Leap
46 minutes
10 months ago
Why Traditional Sales Tactics Are Dead (And What Social Selling Does Better) with DreamData’s Laura Erdem
Send us a text Laura Erdem is a Sales Manager - Americas at DreamData and a social selling powerhouse who’s helping redefine how B2B companies connect with their audience. In this episode, Laura shares her journey from traditional outbound sales to building a multi-million-dollar pipeline through LinkedIn and social selling strategies. We dove into how Laura uses LinkedIn to create meaningful connections with buyers, track measurable revenue impact, and build trust through authentic, human-ce...
Growth Leap
Send us a text In this episode, we sit down with Dario Berrebi to unpack one of the most overlooked shifts in brand storytelling: becoming the guide, not the hero. Think Yoda, not Luke Skywalker. We explore why purpose-driven brands struggle with positioning, how to tell stories that resonate without sounding self-important, and why solving boring problems beats chasing cool ideas. You’ll walk away with a smarter way to communicate your value, one rooted in empathy, simplicity, and timeless s...
