Send us a text In this episode, we sit down with Dario Berrebi to unpack one of the most overlooked shifts in brand storytelling: becoming the guide, not the hero. Think Yoda, not Luke Skywalker. We explore why purpose-driven brands struggle with positioning, how to tell stories that resonate without sounding self-important, and why solving boring problems beats chasing cool ideas. You’ll walk away with a smarter way to communicate your value, one rooted in empathy, simplicity, and timeless s...
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Send us a text In this episode, we sit down with Dario Berrebi to unpack one of the most overlooked shifts in brand storytelling: becoming the guide, not the hero. Think Yoda, not Luke Skywalker. We explore why purpose-driven brands struggle with positioning, how to tell stories that resonate without sounding self-important, and why solving boring problems beats chasing cool ideas. You’ll walk away with a smarter way to communicate your value, one rooted in empathy, simplicity, and timeless s...
Playing with Light and AI: iLoF's Answer to Personalized Medicine
Growth Leap
42 minutes
1 year ago
Playing with Light and AI: iLoF's Answer to Personalized Medicine
Send us a text I had the incredible opportunity to sit down with Luis Valente, the CEO and co-founder of iLoF, for an enlightening conversation about his journey in the deep tech world and the pioneering work iLoF is doing in personalized medicine. Luis, who has been honored in the Forbes 30 under 30 list, shared the story behind iLoF, a company at the forefront of using AI to transform our approach to treating complex diseases. During our chat, Luis opened up about the passion driving him a...
Growth Leap
Send us a text In this episode, we sit down with Dario Berrebi to unpack one of the most overlooked shifts in brand storytelling: becoming the guide, not the hero. Think Yoda, not Luke Skywalker. We explore why purpose-driven brands struggle with positioning, how to tell stories that resonate without sounding self-important, and why solving boring problems beats chasing cool ideas. You’ll walk away with a smarter way to communicate your value, one rooted in empathy, simplicity, and timeless s...
