Send us a text In this episode, we sit down with Dario Berrebi to unpack one of the most overlooked shifts in brand storytelling: becoming the guide, not the hero. Think Yoda, not Luke Skywalker. We explore why purpose-driven brands struggle with positioning, how to tell stories that resonate without sounding self-important, and why solving boring problems beats chasing cool ideas. You’ll walk away with a smarter way to communicate your value, one rooted in empathy, simplicity, and timeless s...
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Send us a text In this episode, we sit down with Dario Berrebi to unpack one of the most overlooked shifts in brand storytelling: becoming the guide, not the hero. Think Yoda, not Luke Skywalker. We explore why purpose-driven brands struggle with positioning, how to tell stories that resonate without sounding self-important, and why solving boring problems beats chasing cool ideas. You’ll walk away with a smarter way to communicate your value, one rooted in empathy, simplicity, and timeless s...
How to Run Smart, Human, Scalable ABM Campaigns (Using AI + Psychology)
Growth Leap
11 minutes
7 months ago
How to Run Smart, Human, Scalable ABM Campaigns (Using AI + Psychology)
Send us a text Account-based marketing (ABM) used to be expensive, slow, and reserved for enterprise teams. But that’s changed. In this solo episode, we walk through a smarter, faster, more human approach to ABM, one that even small B2B teams can run using AI, psychology, and clear structure. We break down how to build a focused account list, how to personalize outreach without sounding robotic, and how to align sales and marketing around real signals, not wishful thinking. You’ll learn how t...
Growth Leap
Send us a text In this episode, we sit down with Dario Berrebi to unpack one of the most overlooked shifts in brand storytelling: becoming the guide, not the hero. Think Yoda, not Luke Skywalker. We explore why purpose-driven brands struggle with positioning, how to tell stories that resonate without sounding self-important, and why solving boring problems beats chasing cool ideas. You’ll walk away with a smarter way to communicate your value, one rooted in empathy, simplicity, and timeless s...
