We’re joined by returning guest, Barry LaBov, award-winning author of the book “The Power of Differentiation.” We discuss how focusing on “building something meaningful” can differentiate a company and dramatically increase market share.
In a crowded marketplace filled with complexity and uncertainty, we need to look at our companies with fresh eyes before making financial  and operational decisions. For instance, when was the last time you and your team discussed what uniquely differentiates your company? The answers to this question have the potential to transform your products and services from commodities into experiences that can profoundly connect with the hearts as well as the minds of stakeholders.
Barry LaBov is highly focused on the power of this question. He’s a two-time Ernst & Young Entrepreneur of the Year, award-winning author of The Power of Differentiation: Win Hearts, Minds, and Market Share. A former rock musician, Barry is founder and CEO of LaBov Marketing Communications and Training. During our conversation, Barry shares the critical importance of helping employees recognize and celebrate the roles they play every day in building something meaningful for their company. This can build surprising outcomes. For instance, he shares the moving story of how employees in an automotive company rediscovered meaning and pride in their work, transforming skepticism into renewed passion and commitment for them and their customers. We conclude by discussing immediately useful ideas for discovering fresh language to celebrate and inspire employees and stakeholders outside the company in a way that builds something meaningful every day.
Every single day, acknowledge, celebrate and discuss what we are doing that is helping the client or others. — Barry LaBov
This week on Growth Igniters® Radio:

* Barry’s perspective on why focusing solely on financial and operational goals can actually limit differentiation and growth.
* How to ensure people at every level of your company feel their work has meaning — and why that’s critical to performance and engagement
* The importance of language and storytelling in keeping purpose alive, authentic, and emotionally resonant
* Real-world examples of how celebrating purpose — not just profits — can transform morale, strengthen stakeholder relationships, and elevate differentiation
* Immediately useful ideas for discovering fresh language to celebrate and inspire employees and stakeholders outside the company

Resources for This Episode:

* Read more about Barry LaBov and connect with him on LinkedIn
* Read about Barry’s book, “The Power of Differentiation, Win Hearts, Minds and Market Share“
* Listen to our first conversation with Barry LaBov: “Lead Your Company Like a Rock Band“
* Find out more about Pam’s keynote “Break Orbit: Achieving Long-Term Growth in a Short-Term World”

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