Why does the phrase "high ticket offer" even exist? Is it really something you want for your business or is it just something you were told you needed? How should high-end consultants, founders, and consultants selling five and six-figure deals think about "high ticket?"

In this episode, learn more about:

-- The surprising truth about the origins of "high ticket offers."
-- What you really want when you say you want high ticket deals.
-- How the Henry Ford model of offers does this to your sales.
-- When your "whale" client sinks you to the bottom of the ocean.
-- Why AI's approach to offers looks like content from 2-3 years ago.

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