When was the last time you updated your pricing? Are you wondering why your revenue looks the same as last year while working harder? Have you not increased your rates because of fear, loyalty, or comfort?
In this episode, learn more about:
-- The "growth tax" you don't realize you're paying.
-- When Ken doubled a consultant's pricing in 15 minutes.
-- Which Tuesday are you building for?
-- Why audience rich experts don't charge the most.
-- How pricing ties to being a 2030 company.
GO DEEPER
-- The State of Solopreneur: Pricing Survey
-- Episode 17: The High Ticket Offer Lie Everyone Believes
-- Follow Ken on LinkedIn
-- Read Ken's weekly briefing
Why does every founder and consultant want repeatable revenue yet still sell projects and deliverables? What happens the moment you say the word "retainer" to a prospect? Can you really sell retainers in an industry that worships billable hours?
In this episode, learn more about:
-- The movie line that's every consultant's dream and every founder's blind spot.
-- How positioning is the key to unlock selling retainers at scale.
-- The "record scratch" moment in Ken's software agency sales.
-- Why a client should walk away from a 15-20k/month retainer.
-- When a prospect used Ken's own talking points to lobby for them internally.
GO DEEPER
-- Follow Ken on LinkedIn
-- Read Ken's weekly briefing
Is "productizing" your service business a beautiful oasis or a mirage giving your business heat stroke? What do you really want when you say you want to "productize"? Can you have both repeatable, big revenue and the business on autopilot lifestyle?
In this episode, learn more about:
-- Why a Notion dashboard has nothing to do with "productizing."
-- When the numbers behind "productized" agencies don't add up.
-- The truth behind "productizing" advocates that they never say out loud.
-- 3 pillars you actually need to scale without being in "Delivery Hell."
-- How clicking a button to do business with you is a bigger risk than you realize.
GO DEEPER
-- Follow Ken on LinkedIn
-- Read Ken's weekly briefing
Do you ever feel like the market is leaving you behind? How do the most successful founders and consultants keep their offers fresh and relevant? Are you holding onto parts of your business that aren't serving you well too long?
In this episode, learn more about:
-- When "same furniture, different lighting" is the best path for your offer.
-- How a marketing consultant hit 50k months by making this change.
-- The surprising result of a major offer rebuild for Ken's own offers.
-- Why Ken retired his famous "SSO" offers framework that put him on the map.
-- The Mr. Wonderful approach to this kind of offer.
GO DEEPER
-- Follow Ken on LinkedIn
-- Read Ken's weekly briefing
Is Ken a business therapist or is something else causing founders to go off camera suddenly? What if your record-breaking month is just masking a fragile foundation? Can you really scale adrenaline and hustle into the next stage of your career?
In this episode, learn more about:
-- When a founder came back 18 months later with great numbers but without this.
-- The surprising truth about why your superpower might be what's holding you back.
-- How a burnt-out mother got her life back (and her kids noticed).
-- What Ken asks that makes founders question if they should even be in that business.
-- Why this shift is more important than a big month.
GO DEEPER
-- Follow Ken on LinkedIn
-- Read Ken's weekly briefing
Why did Ken's beautiful, industry-leading case studies with Fortune 500 logos turn out to be useless? What if you're waiting for the perfect testimonial while competitors are "proof dropping" their way into your client's DMs? Are you really lacking testimonials or just not seeing the proof you already have?
In this episode, learn more about:
-- The truth about why case studies today are "expensive wallpaper."
-- What Ken did to sell 20k/month retainers with zero testimonials in that role.
-- How to build a flywheel where clients beg to give you their testimonial.
-- The "proof drop" that opened up a direct conversation for Ken's AI consultant.
-- Why one win with Matt Barker turned into a chain reaction with a dozen well-known clients.
GO DEEPER
-- Ken's Testimonials for Days page
-- Follow Ken on LinkedIn
-- Read Ken's weekly briefing
What has no prospect ever said in the history of sales? Are your potential clients going off camera during your sales calls? Could you ditch your deck and pitch someone with confidence right now?
In this episode, learn more about:
-- What starts playing in prospects' heads when you click through slides.
-- Caution: most founders are one of two types of sales people (hint: be neither).
-- How Ken flipped a polite "no" to "you're absolutely right, I'm in."
-- The truth about why prospects won't let you talk to their boss.
-- Why you should be Luke, not Anakin, in your sales process.
GO DEEPER
-- Follow Ken on LinkedIn
-- Read Ken's weekly briefing
Why are you allowing competitors to lap your business? Are you stuck in the "sales friend zone" after nursing deals for months? Does "salesy" mean slimy and sleezy or something else altogether?
In this episode, learn more about:
-- The one shift that made Ken more money than any viral lead magnet.
-- What Ken's wife told him one morning that changed his perspective.
-- How "just checking in" emails kill your sales instantly.
-- Why being the "neighborly consultant" means doing this, not playing a character.
-- If you're only focused on volume, you're missing something bigger.
GO DEEPER
-- Follow Ken on LinkedIn
-- Read Ken's weekly briefing
Why does the phrase "high ticket offer" even exist? Is it really something you want for your business or is it just something you were told you needed? How should high-end consultants, founders, and consultants selling five and six-figure deals think about "high ticket?"
In this episode, learn more about:
-- The surprising truth about the origins of "high ticket offers."
-- What you really want when you say you want high ticket deals.
-- How the Henry Ford model of offers does this to your sales.
-- When your "whale" client sinks you to the bottom of the ocean.
-- Why AI's approach to offers looks like content from 2-3 years ago.
GO DEEPER
-- Follow Ken on LinkedIn
-- Read Ken's weekly briefing
What if you're planning your future around a number invented in 1889? Is it really retirement you're after or is it something else? How can you extend your earning potential for years, especially in an age where life expectancy is at an all-time high?
In this episode, learn more about:
-- Why most entrepreneurs are planning for the wrong future.
-- What Ken's barber said after hearing the backstory of retirement.
-- If you could be financially independent, would you really be sitting around doing nothing?
-- The case study that offers you 96% in savings by shifting one number.
-- How Derek replaced his daily wind down routine with something even better.
GO DEEPER
-- Derek's book
-- Ken's favorite brain training tool
-- How to get your best night of sleep
If you put a LinkedIn post under your pillow, will it get you leads from the Magical Leads Fairy? Why are you trying to be in 27 different places to find more clients vs. taking the time to identify the one place they really hang out? Do you say you want to grow but have no way to consistently start sales conversations?
In this episode, learn more about:
-- What to do when inbound and referrals completely stops.
-- The surprising truth about how consultants and founders think about leads.
-- How algorithm shifts crushed Ken's agency and the system that prevents it.
-- The 20+ percent acceptance rate secret for Ken's client who never did outreach previously.
-- If you're jumping straight to "The Growth Trident" before your "sales spear," here's why you're stuck.
GO DEEPER
Can you get to seven figures without any employees? Is revenue growth just about AI or large social audiences? How do you win in a saturated market that is changing rapidly?
In this special episode format, learn more about:
-- When AI becomes a "brilliant child prodigy" that messes up on step one.
-- The scary speed that's making Ken rethink everything.
-- Why selling like this gives you an unfair advantage over competitors.
-- How Ken's "Offer Magnets" generated hundreds of thousands manually first.
-- If you're not going to the well till it's dry, you will struggle with scalability.
GO DEEPER
Ever been told offers are about "Happy Meal deals" and guarantees? What if the people teaching you about offers have never pitched to VPs or the C-Suite in a boardroom? Is an offer more about leads on the frontend and delivery on the backend than you realize?
In this episode, learn more about:
-- Why the wrong offer keeps you drowning in doing "all the things."
-- The offer experiment that became Ken's biggest revenue driver the last three years.
-- How offers can help "building in public" and finding differentiated positioning more quickly.
-- When "I don't want to sell to my network" becomes a huge mentality shift.
-- If you want to make more money, keep doing this until it doesn't work.
GO DEEPER
Can you imagine waking up in five years to manage a team of AI agents and vibe coders? What if your $20K retainers turned into bidding wars overnight? Are you building a 2030 company or heading back to a 9-to-5 job?
In this episode, learn more about:
-- A dystopian story that's more accurate than you realize.
-- The truth about Kevin Kelly's "thousand true fans" in the authority age.
-- Why Ken spent 5 hours building AI fluency despite being a top 1% user.
-- Are you swinging the hammer or designing it?
-- When $300K monthly payroll gets replaced by this.
GO DEEPER
-- Read Ken's 2030 manifesto
-- Follow Ken on LinkedIn
-- Read Ken's weekly briefing
Heard of building a billion-dollar unicorn startup with just a founder and AI agents? How do one-person businesses keep up with BD and delivery without having a team? What if you actually have a one-person business model and don't even know it?
In this episode, learn more about:
-- Why "I absolutely need a VA because I'm drowning" won't save you.
-- The founder that sold their biggest deal yet but still made a huge mistake.
-- What to do when inbound goes from magic to crickets overnight.
-- When "fractional" becomes synonymous with "employee lite."
-- If you don't embrace this change, you won't survive to 2030.
GO DEEPER
Have you regularly been told that business is marathon, not a sprint? Why is July such a pivotal month? How can you set yourself up for a phenomenal second half of the year and also work on your tan?
In this episode, learn more about:
-- The surprising truth about approaching the summer.
-- How this strategy gets work thoughts out of family time.
-- Why your best ideas come when you step away from your desk.
-- If you feel like a caged lion on weekends, this is for you.
-- What Ken's "3 R's" system does for your energy and focus.
GO DEEPER
Is LinkedIn just the business version of Facebook? Why do creators with huge audiences struggle to generate business? What if you've been thinking about LinkedIn completely wrong this whole time?
In this episode, learn more about:
-- Why this kind of messaging make you instantly irrelevant.
-- The factory versus museum approach that changes everything.
-- What these signals reveal about your prospects' true intent.
-- Why Ken's comment converted a stranger into a client overnight.
-- If you're using LinkedIn without this strategy, you're shouting into the void.
GO DEEPER
Waiting for leads and referrals to just drop into your lap? Why are creators with big audiences freaking out right now? What if you've been fishing without "bait" this whole time?
In this episode, learn more about:
-- The Bert and Ernie lesson that explains today's marketing reality.
-- Why posting without this is like fishing without bait.
-- What signals separate engaged prospects from time-wasters.
-- How 17+ page views predicted every single customer conversion.
-- If you're trying eight different approaches, here's why you're stuck.
GO DEEPER
-- Follow Ken on LinkedIn
-- Read Ken's weekly briefing
Ever dream of building a big business? Why did Ken walk away from a multi-million dollar agency with Fortune 500 clients? What if the business model you're chasing is about to die a quick, painful death?
In this episode, learn more about:
-- The Mad Men problem that still haunts agencies today.
-- Why this shift created exorbitant markups and junior staff.
-- When systems over headcount becomes survival, not strategy.
-- The surprising trends about the workforce by 2030.
-- If you're operating Agency 1.0/2.0, this is your wake-up call.
GO DEEPER
-- Follow Ken on LinkedIn.
-- Read Ken's weekly briefing.
Is growing without hiring about being an expert in all parts of your business? Why do smart entrepreneurs become their own worst enemy? What happens when AI becomes your rabbit hole instead of an actual unlock?
In this episode, learn more about:
-- The surprising reason being "too smart" stunts your growth.
-- When you have this mentality, it keeps you stuck.
-- The "piano lesson" that will change how you think about expertise.
-- Why Ken invests tens of thousands into his business.
-- How proper context turns AI from confusion into clarity.
GO DEEPER
-- Follow Ken on LinkedIn
-- Read Ken's weekly briefing