Why does every founder and consultant want repeatable revenue yet still sell projects and deliverables? What happens the moment you say the word "retainer" to a prospect? Can you really sell retainers in an industry that worships billable hours?

In this episode, learn more about:

-- The movie line that's every consultant's dream and every founder's blind spot.
-- How positioning is the key to unlock selling retainers at scale.
-- The "record scratch" moment in Ken's software agency sales.
-- Why a client should walk away from a 15-20k/month retainer.
-- When a prospect used Ken's own talking points to lobby for them internally.

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