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Grow with Quora
Quora for Business
19 episodes
3 months ago
Knowledge is powerful. It has the ability to change our lives. And we know marketers like learning from each other. In this weekly podcast, you will hear from a variety of marketers on how and why they're leveraging Quora to drive results.
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Marketing
Education,
Technology,
Business,
How To
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All content for Grow with Quora is the property of Quora for Business and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Knowledge is powerful. It has the ability to change our lives. And we know marketers like learning from each other. In this weekly podcast, you will hear from a variety of marketers on how and why they're leveraging Quora to drive results.
Show more...
Marketing
Education,
Technology,
Business,
How To
Episodes (19/19)
Grow with Quora
Write What You Know: Going From 2 to 45 Million Views with Jason Lemkin (Ep. 6 Rebroadcast)
This week we're rebroadcasting Jason Lemkin's earlier episode. He started the world’s largest community for SaaS/B2B founders, SaaStr.com, and the world’s largest gathering for them, SaaStr Annual. He's the former CEO/Co-founder of EchoSign (acq'd by Adobe).
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6 years ago
29 minutes 44 seconds

Grow with Quora
How Ahrefs uses Quora for Content Promotion and Customer Support
Si Quan Ong works in marketing for Ahrefs, the SEO toolset that helps you grow your search traffic, research your competitors and dominate your niche. His hobby is breakdancing, and he has a dream to visit 100 countries.
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6 years ago
29 minutes 52 seconds

Grow with Quora
45% of Our Social Media Traffic Comes from Quora - DocSend
This week's guest is Russ Heddleston the Co-founder and CEO of DocSend, a service for securely sending and tracking documents that has over 9,000 customers. He was previously a product manager at Facebook, where he arrived via the acquisition of his startup Pursuit.com, and has held roles at Dropbox, Microsoft, and Trulia.
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6 years ago
29 minutes 40 seconds

Grow with Quora
How Quora Fits into the Buyer's Journey - Growth Pilots
This week's guest is Soso Sazesh, the CEO and Founder of Growth Pilots. Growth Pilots is a paid digital marketing agency focused on helping high-growth companies scale their paid search (SEM) and paid social marketing channels. He started Growth Pilots to create a new digital marketing agency model that's built on deep partnership with a select group of leading high-growth companies. Soso has helped scale customer acquisition for best-in-class companies such as Instacart, Gusto, Glassdoor, Betterment, Glowforge, Automattic, Kabam and dozens more. I have overseen more than $300 million in ad spend over my career.
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6 years ago
24 minutes 37 seconds

Grow with Quora
Combining Barnacle SEO and Paid Advertising on Quora - CDN77
Our guest this week is Michal Pecanek. He started in marketing as an SEO specialist but has grown into a generalist over time. He still loves SEO the most but you can also find him crafting killer email campaigns, blog posts or playing around with Google Tag Manager. He currently works as Marketing Director for CDN77, one of the major global CDN providers with customers from more than 100 countries. Being on a global market provides endless marketing opportunities and Michal enjoys trying all the lesser-known tactics and tools.
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6 years ago
32 minutes 2 seconds

Grow with Quora
Quora is Like an Organized Dinner Party - Auren Hoffman, CEO of SafeGraph
Auren is CEO of SafeGraph. He's the former cofounder and CEO of LiveRamp -- the largest middleware company that connects marketing applications. LiveRamp was acquired by Acxiom in 2014 for $310 million. LiveRamp was formerly named Rapleaf. LiveRamp now is public company (NYSE:RAMP). Auren was the first investor and served on the board of BrightRoll (acquired by Yahoo for $640 million). He is the Chairman and co-founder (with Peter Thiel) of the Dialog Retreat.
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6 years ago
22 minutes 6 seconds

Grow with Quora
What I Learned Running Quora Ads for a B2C Subscription Company - 3Q Digital
Zenia Johnson is an Account Lead at 3Q Digital. She's a performance marketer with 6+ years of experience, and a demonstrated track record of helping B2C clients achieve scalable growth. Specialties include Social Media, Google and direct response marketing. Avid reader, with a passion for fostering inclusivity and diversity in the digital tech space.
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6 years ago
20 minutes 19 seconds

Grow with Quora
Repurposing and Remixing Your Content For Quora - Jordan Harbinger
Jordan has hosted a top 50 iTunes podcast for over 12 years and receives over five million downloads per month, making The Jordan Harbinger Show one of the most popular podcasts in the world. The show was awarded Apple’s “Best of 2018” and is one of the most downloaded shows of the year. On The Jordan Harbinger Show, Jordan deconstructs the playbooks of the most successful people on earth and shares their strategies, perspectives, and practical insights with the rest of us.
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6 years ago
30 minutes 11 seconds

Grow with Quora
Building a Company on Quora: How to Optimize the System to Drive Results - LawTrades
This week we're joined by Raad Ahmed, Founder and CEO of LawTrades. In this episode, he reveals his methodology for how he started and grew his business on Quora, while racking up over 10 million views on his answers. A few insights from the episode: - Learn how he piggybacks on Quora's audience and traffic to drive business results - Get his systematic process for selecting questions and writing quality answers that reach his target audience - How to use Quora as product-market fit tool to guide new products and features
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6 years ago
27 minutes 18 seconds

Grow with Quora
What is the Quora Ads API - Brendan Weitz
This week we're joined by Brendan Weitz, Head of Product Partnerships at Quora. In this episode, he walks us through the first year of the Quora Ads API, our partnerships, and how to incorporate them into your marketing strategy. A few insights from the episode: - The reasons why advertisers should use the Quora Ads API - Learn the types of tasks you can automate with the API - A preview of API partnerships on the horizon
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6 years ago
19 minutes 34 seconds

Grow with Quora
The Success of Being a Quora Ads Early Adopter - Cultivative Marketing
This week we're joined by Amy Bishop, owner of Cultivative a performance marketing agency. In this episode, she walks us through why she is running Quora Ads and the results she seeing across her clients. A few insights from the episode: - The impact of being an early adopter and why that's important - Her advice for becoming a better Quora advertiser - Get her tips for targeting and campaign structure - Plus, she shares her wishlist for the Quora Ads product team
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6 years ago
21 minutes 26 seconds

Grow with Quora
How to Leverage a Quora Business Account to Get 150 Media Syndications and 1.7 Million Views - Keck Medicine of USC
This week we're joined by Leonard Kim, Social Media Strategist at Keck Medicine of USC. In this episode, he walks us through how he leveraged a Quora Business Account to get tons of press, links, and website traffic. A few insights from the episode: - How to provide value with a business account that drives website traffic - Why he developed a Quora first content strategy - Why answering questions as a brand is different than as a person - He also shares some tips for personal branding on Quora Leonard Kim went from being almost homeless to becoming a personal branding expert whose content has been read over 10 million times. Now he is recognized by Entrepreneur as a Top Personal Branding Expert, Forbes as a Top Marketing Influencer and Inc. Magazine as a Top Digital Marketer and Top Youth Marketer. He has amassed a social media following of well over 500,000 people and loves cupcakes.
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6 years ago
23 minutes 54 seconds

Grow with Quora
How to Build a Quora Content Strategy for Your Company - Praxis
This week we're joined by Lita Allgyer, Content Strategist at Praxis. In this episode, she shares her process for developing a content strategy tailored for Quora. A few insights from the episode: - How to pitch Quora to your team and get buy-in - Tactical tips for writing good answers that get results - How to amplify your content by selecting the right questions to answer
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6 years ago
19 minutes 11 seconds

Grow with Quora
Write What You Know: Going From 2 to 45 Million Views in 5 Years - Jason Lemkin
This week we're joined by Jason M. Lemkin. He started the world’s largest community for SaaS/B2B founders, SaaStr.com, and the world’s largest gathering for them, SaaStr Annual. He's the former CEO/Co-founder of EchoSign (acq'd by Adobe). In this episode, Jason walks us through his process for writing on Quora and crossing 45 million views with his +3,100 answers. A few insights from the episode: - Write about what know you as a subject matter expert. Go deep on a few topics. - Be an authentic and consistent writer. Write something that is great and contribute value to the world. - Don't worry about the views. - There is still plenty of time to be successful on Quora.
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6 years ago
29 minutes 44 seconds

Grow with Quora
The Ins-and-Outs of Building the Quora Ads Platform - Ryan Browne
This week we're celebrating Quora Ads two year anniversary. Our self-serve ad platform came out of beta in May 2017, and I was lucky enough to have been part of the beta program where I saw fantastic results as an advertiser. Little did I know that I would one day be working here! The Quora Ads platform has come along over the last two years and to help us celebrate I sit down with Ryan Browne, Director of Product Management leading the ads/business team, to discuss the ins-and-outs of building an ads platform. Be sure to stay tuned to the end to hear a few roadmap teasers and beta features.
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6 years ago
17 minutes 34 seconds

Grow with Quora
What Digital Marketing Agencies Should Know About Quora - Take Some Risk
This week we're joined by Duane Brown, Founder of Take Some Risk. Tune in to learn what digital agencies should know about Quora. Episode insights: - Why marketers need to take a learn by doing mentality - Gain advantage with competitor targeting - Quick tips to finding audiences on Quora
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6 years ago
24 minutes 13 seconds

Grow with Quora
Building Credibility and Personal Branding - AJ Wilcox
Welcome to the Grow with Quora podcast where we interview marketers on how and why they use Quora. This week we're joined by AJ Wilcox, Founder of B2Linked. Tune in to hear how he uses Quora to grow his personal brand and build credibility. Episode insights: - How to grow your personal brand by answering questions and providing value - Accessing and leveraging platform's audiences to your advantage - Learn why he recommends answering as many questions as possible
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6 years ago
21 minutes 7 seconds

Grow with Quora
How to do B2B Marketing on Quora - KoMarketing Associates
Welcome to the Grow with Quora podcast where we interview marketers on how and why they use Quora. This week we're joined by Andrea Cruz, Digital Marketing Manager KoMarketing. In this episode, she shares her how she leverages Quora for her B2B clients. Episode insights: - How and why companies should maintain a presence on Quora - Her top recommendations for launching a new campaign - Optimization tip: break out desktop and mobile Make sure you subscribe to get the latest episodes and if you like the content please leave us review. In the meantime, head over to quora.com/business to get started today.
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6 years ago
23 minutes 25 seconds

Grow with Quora
Getting Started with Quora Ads - Clix Marketing
Welcome to the Grow with Quora podcast where we interview marketers on how and why they use Quora. This week we're joined by Joe Martinez, Director of Client Strategy at Clix Marketing. He shares his top Quora Ads learnings, and I'll put him on the hot seat answering PPC related questions on Quora. He has been voted as a Top 25 Influential PPC Expert in 2017 & 2018 by PPC Hero and regular columnist on Search Engine Land, Marketing Land, and WordStream. Episode insights: - Embrace where people are in their buyers journey on Quora - Understand audience targeting on Quora and align your ad copy - Separate out remarketing campaigns from prospecting campaigns Make sure you subscribe to get the latest episodes and if you like the content please leave us review. In the meantime, head over to quora.com/business to get started today.
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6 years ago
22 minutes 24 seconds

Grow with Quora
Knowledge is powerful. It has the ability to change our lives. And we know marketers like learning from each other. In this weekly podcast, you will hear from a variety of marketers on how and why they're leveraging Quora to drive results.