Storytelling isn’t just for books and movies—it’s a powerful tool for business owners. In this episode, Devin Dash sits down with Mark Gordon, managing editor of the Business Observer, to explore how businesses can use storytelling for branding, internal communication, and leadership. They discuss the key elements of a compelling story, the impact of narrative on company culture, and how to navigate difficult conversations—like layoffs—with authenticity and care. Tune in for insights that will help you craft stories that connect, inspire, and drive business success.