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Grow The Show
Kev Michael
234 episodes
1 week ago
Grow The Show is the podcast that grows YOUR podcast. Hosted by Kev Michael, a full-time podcaster since 2018 and growth coach to over 500 creators. Each episode delivers actionable strategies, real-world coaching, and expert interviews that help you build a bigger audience and turn your podcast into a powerful business asset. With millions of downloads and several million dollars in podcast-driven revenue under his belt, Kev brings the proven playbook for podcasters who are ready to go beyond the hobby and into growth. Subscribe now to learn how to grow your podcast — and make it work for you.
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All content for Grow The Show is the property of Kev Michael and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Grow The Show is the podcast that grows YOUR podcast. Hosted by Kev Michael, a full-time podcaster since 2018 and growth coach to over 500 creators. Each episode delivers actionable strategies, real-world coaching, and expert interviews that help you build a bigger audience and turn your podcast into a powerful business asset. With millions of downloads and several million dollars in podcast-driven revenue under his belt, Kev brings the proven playbook for podcasters who are ready to go beyond the hobby and into growth. Subscribe now to learn how to grow your podcast — and make it work for you.
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Marketing
Business
Episodes (20/234)
Grow The Show
232 | Podcast Growth Tips That Actually Work (Listener Q&A)
You asked, we answered! This Q&A episode covers everything from podcast growth to YouTube setups and podcast cover art. Discover why your show isn’t growing despite consistent publishing, how to get more engagement, and three strategies that will actually grow your show. Kev Michael answers these questions: Why aren’t high-profile guests helping my podcast grow? Do you need a fancy podcast setup to post on YouTube? Why is consistent publishing now growing my show? How do you promote yourself without being pushy? How do you get people to download my freebie? Should you include your photo on podcast cover artwork? MORE FROM KEVIN: Got feedback on this episode? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Submit it here.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Take the FREE ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠12 Days of Podcast Growth Email Course⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to get 12 days of podcast growth lessons in your inbox! Watch the FREE ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Grow The Show Masterclass⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to learn Kevin's four steps to growing a thriving podcast business! Connect with Kevin on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to Grow The Show on Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LINKS TO OUR PARTNERS: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn More about working with Podcast Boutique⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Grab Kevin's Recommended Mic on Amazon⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Build a Podcast Website in 7 Minutes on Podpage
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1 week ago
18 minutes

Grow The Show
231 | Why Grow The Show is Back: The YouTube Algorithm Secret I Had to Learn the Hard Way
Are your best episodes getting ignored on YouTube? Ours were too, and the reason surprised us. In this episode, Kev Michael explains why even great content can flop and what it takes to grow fast on YouTube. Find out what caused our reach to drop, how the YouTube algorithm actually works, and why it led us to go back to Grow the Show! Topics discussed: Why we’re rebranding back to Grow the Show How the YouTube algorithm really works Why you may need to start a new channel The future of Grow the Show and Chief Audience Officer MORE FROM KEVIN: Got feedback on this episode? ⁠⁠⁠⁠⁠⁠⁠⁠⁠Submit it here.⁠⁠⁠⁠⁠⁠⁠⁠⁠ Take the FREE ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠12 Days of Podcast Growth Email Course⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to get 12 days of podcast growth lessons in your inbox! Watch the FREE ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Grow The Show Masterclass⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to learn Kevin's four steps to growing a thriving podcast business! Connect with Kevin on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to Grow The Show on Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LINKS TO OUR PARTNERS: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn More about working with Podcast Boutique⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Grab Kevin's Recommended Mic on Amazon⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Build a Podcast Website in 7 Minutes on Podpage
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2 weeks ago
23 minutes

Grow The Show
230 | Want Faster Audience Growth? Follow This One Rule
Let’s be honest… trying to grow everywhere is burning you out. The good news? Doing LESS can actually help you grow faster. In this episode, Kev shares how to simplify your strategy so that you can get more traction, let go of the FOMO that keeps you posting everywhere, and stop wondering if you're doing enough. Tune in to hear the simple rule that will change everything! MORE FROM KEVIN: Got feedback on this episode? ⁠⁠⁠⁠⁠⁠⁠⁠Submit it here.⁠⁠⁠⁠⁠⁠⁠⁠ Take the FREE ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠12 Days of Podcast Growth Email Course⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to get 12 days of podcast growth lessons in your inbox! Watch the FREE ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Grow The Show Masterclass⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to learn Kevin's four steps to growing a thriving podcast business! Connect with Kevin on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to Grow The Show on Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LINKS TO OUR PARTNERS: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn More about working with Podcast Boutique⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Grab Kevin's Recommended Mic on Amazon⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Build a Podcast Website in 7 Minutes on Podpage
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1 month ago
8 minutes

Grow The Show
229 | How to Choose Podcast Topics That Explode Your Audience
Want to grow your podcast on YouTube? ⁠⁠⁠Apply to the Grow The Show YouTube Accelerator Beta Cohort⁠⁠⁠, Launching July 14th 2025 -- There’s a new (better) way to choose your episode topics! If you're tired of low engagement and slow growth, this episode is your game plan for choosing winning topics. You'll learn five strategies to pick episode ideas that connect with your audience and make content planning faster, including a quick 10-minute exercise to build a list of topics for future episodes. Tune in now to get started! Topics discussed: Strategy 1: Curriculum Strategy 2: Calendar Review Strategy 3: Copying Strategy 4: Closers Strategy 5: Keywords MORE FROM KEVIN: Got feedback on this episode? ⁠⁠⁠⁠⁠⁠⁠Submit it here.⁠⁠⁠⁠⁠⁠⁠ Take the FREE ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠12 Days of Podcast Growth Email Course⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to get 12 days of podcast growth lessons in your inbox! Watch the FREE ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Grow The Show Masterclass⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to learn Kevin's four steps to growing a thriving podcast business! Connect with Kevin on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to Grow The Show on Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LINKS TO OUR PARTNERS: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn More about working with Podcast Boutique⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Grab Kevin's Recommended Mic on Amazon⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Build a Podcast Website in 7 Minutes on Podpage
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1 month ago
13 minutes

Grow The Show
228 | How To Run Ads to Grow Your Podcast On YouTube ( BE CAREFUL THOUGH)
Want to grow your podcast on YouTube? ⁠⁠Apply to the Grow The Show YouTube Accelerator Beta Cohort⁠⁠, Launching July 14th 2025 -- The biggest ad spend mistake? Thinking more views means more growth. In this episode, Kev explains how the YouTube algorithm really works and why your paid ads aren't working. Learn what you need to fix before running paid ads on YouTube, how to tell if paid ads are working, and a hack that will actually give you the growth you want. Listen before you spend another dollar! MORE FROM KEVIN: Got feedback on this episode? ⁠⁠⁠⁠⁠⁠Submit it here.⁠⁠⁠⁠⁠⁠ Take the FREE ⁠⁠⁠⁠⁠⁠⁠⁠⁠12 Days of Podcast Growth Email Course⁠⁠⁠⁠⁠⁠⁠⁠⁠ to get 12 days of podcast growth lessons in your inbox! Watch the FREE ⁠⁠⁠⁠⁠⁠⁠⁠⁠Grow The Show Masterclass⁠⁠⁠⁠⁠⁠⁠⁠⁠ to learn Kevin's four steps to growing a thriving podcast business! Connect with Kevin on ⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠, or ⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to Grow The Show on Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠ LINKS TO OUR PARTNERS: ⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn More about working with Podcast Boutique⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠Grab Kevin's Recommended Mic on Amazon⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠Build a Podcast Website in 7 Minutes on Podpage
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1 month ago
8 minutes

Grow The Show
227 | I Analyzed 500+ Podcasts – Do These 5 Things to Grow Fast
Want to grow your podcast on YouTube? ⁠⁠Apply to the Grow The Show YouTube Accelerator Beta Cohort⁠⁠, Launching July 14th 2025 -- Most YouTube podcasts lose viewers in the first 30 seconds. If you're not seeing growth, a few simple changes can help you "win the click" and keep people watching. In this episode, Kev shares the five steps that will help you grow on YouTube and start turning views into revenue. You'll learn what you might be getting wrong about your audience, how to reach more people, and a pro move to get more leads. Listen for the YouTube strategy every podcaster needs to know! Topics discussed: YouTube podcasting mistakes Effective titles and thumbnails How to “win the click” 3 things to do in the first 30 seconds How to get viewers to follow CTAs MORE FROM KEVIN: Got feedback on this episode? ⁠⁠⁠⁠⁠⁠Submit it here.⁠⁠⁠⁠⁠⁠ Take the FREE ⁠⁠⁠⁠⁠⁠⁠⁠⁠12 Days of Podcast Growth Email Course⁠⁠⁠⁠⁠⁠⁠⁠⁠ to get 12 days of podcast growth lessons in your inbox! Watch the FREE ⁠⁠⁠⁠⁠⁠⁠⁠⁠Grow The Show Masterclass⁠⁠⁠⁠⁠⁠⁠⁠⁠ to learn Kevin's four steps to growing a thriving podcast business! Connect with Kevin on ⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠, or ⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to Grow The Show on Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠ LINKS TO OUR PARTNERS: ⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn More about working with Podcast Boutique⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠Grab Kevin's Recommended Mic on Amazon⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠Build a Podcast Website in 7 Minutes on Podpage
Show more...
1 month ago
21 minutes

Grow The Show
226 | The Secret Advantage YouTube Podcasters Have (and How to Use It)
Want to grow your podcast on YouTube? ⁠Apply to the Grow The Show YouTube Accelerator Beta Cohort⁠, Launching July 14th 2025 -- Waiting 30 days to figure out what’s working? Now there's a faster way to get podcast feedback. This quick hit episode will tell you three things: why YouTube is superior for podcast growth, which two metrics you should track weekly, and what you can start doing today to improve your show. Learn how to look beyond download numbers and grow your show week by week! MORE FROM KEVIN: Got feedback on this episode? ⁠⁠⁠⁠⁠Submit it here.⁠⁠⁠⁠⁠ Take the FREE ⁠⁠⁠⁠⁠⁠⁠⁠12 Days of Podcast Growth Email Course⁠⁠⁠⁠⁠⁠⁠⁠ to get 12 days of podcast growth lessons in your inbox! Watch the FREE ⁠⁠⁠⁠⁠⁠⁠⁠Grow The Show Masterclass⁠⁠⁠⁠⁠⁠⁠⁠ to learn Kevin's four steps to growing a thriving podcast business! Connect with Kevin on ⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠, or ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to Grow The Show on Youtube⁠⁠⁠⁠⁠⁠⁠⁠ LINKS TO OUR PARTNERS: ⁠⁠⁠⁠⁠⁠⁠⁠Learn More about working with Podcast Boutique⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠Grab Kevin's Recommended Mic on Amazon⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠Build a Podcast Website in 7 Minutes on Podpage
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1 month ago
8 minutes

Grow The Show
225 | Why I'm Betting Everything on YouTube
Want to grow your podcast on YouTube? Apply to the Grow The Show YouTube Accelerator Beta Cohort, Launching July 14th 2025 -- How do you grow your podcast when the old strategies don't work anymore? The answer is YouTube. In this episode, Kev shares six reasons YouTube is the #1 platform to grow and monetize your podcast. You'll learn why it’s getting harder to grow audio podcasts, what strategies are (and aren’t) working in 2025, and the advantages of YouTube that creators can't get anywhere else. If you want to get off social media and focus on what will work for years to come, listen to this episode today! Topics discussed: Why some podcast growth strategies stopped working Two ways to grow and monetize a podcast in 2025 Six reasons YouTube is the best podcast platform MORE FROM KEVIN: Got feedback on this episode? ⁠⁠⁠⁠Submit it here.⁠⁠⁠⁠ Take the FREE ⁠⁠⁠⁠⁠⁠⁠12 Days of Podcast Growth Email Course⁠⁠⁠⁠⁠⁠⁠ to get 12 days of podcast growth lessons in your inbox! Watch the FREE ⁠⁠⁠⁠⁠⁠⁠Grow The Show Masterclass⁠⁠⁠⁠⁠⁠⁠ to learn Kevin's four steps to growing a thriving podcast business! Connect with Kevin on ⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠, or ⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠Subscribe to Grow The Show on Youtube⁠⁠⁠⁠⁠⁠⁠ LINKS TO OUR PARTNERS: ⁠⁠⁠⁠⁠⁠⁠Learn More about working with Podcast Boutique⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠Grab Kevin's Recommended Mic on Amazon⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠Build a Podcast Website in 7 Minutes on Podpage
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1 month ago
25 minutes

Grow The Show
224 |  This Email Strategy Made Me $107K/Month
Want to grow your podcast on YouTube? ⁠Apply to the Grow The Show YouTube Accelerator Beta Cohort⁠, Launching July 14th 2025 Work with Kevin 1:1 ⁠⁠⁠⁠⁠⁠to Install a Revenue-Driving Podcast Into Your Business -- Email isn’t outdated – it’s still one of the best ways to drive sales. Today, find out why email converts better than social, how to get your audience to join your email list, and what to do with them once they're on it. Host Kev Michael shares the exact email strategy that increased his revenue 226% and helped him cut $80,000/month in ad spend. Learn how to create lead magnets, landing pages, and three core email types that engage your audience and grow your business! Topics discussed: How email can change your business Why you shouldn’t grow your business with paid ads Lead gen vs. lead nurture content How to get your audience on your email list Types of newsletters and lead magnets How to create high-converting landing pages 3 types of emails that drive sales MORE FROM KEVIN: Got feedback on this episode? ⁠⁠⁠Submit it here.⁠⁠⁠ Take the FREE ⁠⁠⁠⁠⁠⁠12 Days of Podcast Growth Email Course⁠⁠⁠⁠⁠⁠ to get 12 days of podcast growth lessons in your inbox! Watch the FREE ⁠⁠⁠⁠⁠⁠Grow The Show Masterclass⁠⁠⁠⁠⁠⁠ to learn Kevin's four steps to growing a thriving podcast business! Connect with Kevin on ⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠, or ⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Subscribe to Grow The Show on Youtube⁠⁠⁠⁠⁠⁠ LINKS TO OUR PARTNERS: ⁠⁠⁠⁠⁠⁠Learn More about working with Podcast Boutique⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Grab Kevin's Recommended Mic on Amazon⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Build a Podcast Website in 7 Minutes on Podpage
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2 months ago
27 minutes

Grow The Show
Welcome to Chief Audience Officer!
Want to grow your podcast on YouTube? ⁠⁠Apply to the Grow The Show YouTube Accelerator Beta Cohort⁠⁠, Launching July 14th 2025 Let's build you an audience of buyers. I’m Kev Michael, and Chief Audience Officer is where I share what I’ve learned (and what I’m still learning) about how to build an audience that actually buys your stuff. This show is for business owners who are already showing up. You’re publishing content. You’ve launched the podcast. You’ve got people helping. You’re investing time and money into your content... but it’s still not driving the growth you know it should. Each week, I’ll share tactical lessons, honest reflections, and conversations with business owners who’ve turned their content into real, measurable business growth. We’ll talk about how to unify your content ecosystem, how to know what’s working (and what’s not), and how to stay focused without burning out or chasing every shiny new thing. Over the past seven years, I’ve helped more than 500 entrepreneurs grow their podcasts and audiences. I’ve used my own podcast to generate millions in revenue. But even now, I’m still asking: What’s working now? What should I double down on? And what’s actually moving the needle? This show is my attempt to answer those questions. For you, and for myself. If your goal is to grow your business by growing your audience, use this podcast as your Chief Audience Officer.
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2 months ago
6 minutes

Grow The Show
223 | How The Apple Top 100 Charts Really Work (And How You Can Rank)
Want to grow your podcast on YouTube? ⁠⁠Apply to the Grow The Show YouTube Accelerator Beta Cohort⁠⁠, Launching July 14th 2025 Work with Kevin 1:1 ⁠⁠⁠⁠⁠to Install a Revenue-Driving Podcast Into Your Business -- Did you know that downloads aren't what get you on the Apple Top 100 charts? It’s not a secret, but a lot of podcasters are still getting it wrong. In this episode, find out what actually drives rankings and three tactics to get your show there. You'll also learn what happens (and what doesn't) when you reach the top, how to use your ranking to boost credibility, and what it takes to crack Spotify’s charts. If you're ready to do the work to get there, don't miss this one! Topics discussed: The metric that drives the Apple Top 100 chart rankings Benefits of ranking on top 100 podcast charts  3 strategies to land on the Apple Top 100 charts How Spotify compares to Apple’s chart rankings MORE FROM KEVIN: Got feedback on this episode? ⁠⁠Submit it here.⁠⁠ Take the FREE ⁠⁠⁠⁠⁠12 Days of Podcast Growth Email Course⁠⁠⁠⁠⁠ to get 12 days of podcast growth lessons in your inbox! Watch the FREE ⁠⁠⁠⁠⁠Grow The Show Masterclass⁠⁠⁠⁠⁠ to learn Kevin's four steps to growing a thriving podcast business! Connect with Kevin on ⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠, or ⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Subscribe to Grow The Show on Youtube⁠⁠⁠⁠⁠ LINKS TO OUR PARTNERS: ⁠⁠⁠⁠⁠Learn More about working with Podcast Boutique⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Grab Kevin's Recommended Mic on Amazon⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Build a Podcast Website in 7 Minutes on Podpage
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2 months ago
13 minutes

Grow The Show
222 | Why Nobody's Buying From Your Content (Simple Fix)
Want to grow your podcast on YouTube? ⁠⁠Apply to the Grow The Show YouTube Accelerator Beta Cohort⁠⁠, Launching July 14th 2025  Work with Kevin 1:1 ⁠⁠⁠⁠to Install a Revenue-Driving Podcast Into Your Business -- Your CTAs aren’t working, and there are a few reasons why. This episode will tell you why your audience is ignoring your CTAs (or not even hearing them) and what you can do to fix that without being pushy. You’ll learn the common mistakes that are killing your CTAs, which type is the most effective, and a framework for writing CTAs that drive more engagement and sales. Plus, find out why Kev is breaking a go-to CTA “rule!” Topics discussed: Where to place CTAs in your content Engagement versus offer CTAs Direct versus indirect CTAs How to use the pain-vision-solution framework 7 tips for writing stronger CTAs MORE FROM KEVIN: Got feedback on this episode? ⁠Submit it here.⁠ Take the FREE ⁠⁠⁠⁠12 Days of Podcast Growth Email Course⁠⁠⁠⁠ to get 12 days of podcast growth lessons in your inbox! Watch the FREE ⁠⁠⁠⁠Grow The Show Masterclass⁠⁠⁠⁠ to learn Kevin's four steps to growing a thriving podcast business! Connect with Kevin on ⁠⁠⁠⁠Twitter⁠⁠⁠⁠, ⁠⁠⁠⁠Instagram⁠⁠⁠⁠, or ⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠ ⁠⁠⁠⁠Subscribe to Grow The Show on Youtube⁠⁠⁠⁠ LINKS TO OUR PARTNERS: ⁠⁠⁠⁠Learn More about working with Podcast Boutique⁠⁠⁠⁠ ⁠⁠⁠⁠Grab Kevin's Recommended Mic on Amazon⁠⁠⁠⁠ ⁠⁠⁠⁠Build a Podcast Website in 7 Minutes on Podpage
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2 months ago
27 minutes

Grow The Show
221 | What is a Chief Audience Officer?
Want to grow your podcast on YouTube? ⁠⁠Apply to the Grow The Show YouTube Accelerator Beta Cohort⁠⁠, Launching July 14th 2025 Work with Kevin 1:1 ⁠⁠⁠to Install a Revenue-Driving Podcast Into Your Business -- Love it or hate it, Chief Audience Officer is here to stay. So in this episode, Kevin gets real about how he chose the name, and what led to renaming the podcast and rebranding the business. Find out why this was a good decision (even though it breaks an OG Grow the Show rule), how this new name supports long-term growth, and why this change will help business owners who are serious about building an audience. Topics discussed: What “Chief Audience Officer” means Why every business needs a Chief Audience Officer The #1 reason behind this rebrand The pitfalls of following popular tactics MORE FROM KEVIN: Got feedback on this episode? Submit it here. Take the FREE ⁠⁠⁠12 Days of Podcast Growth Email Course⁠⁠⁠ to get 12 days of podcast growth lessons in your inbox! Watch the FREE ⁠⁠⁠Grow The Show Masterclass⁠⁠⁠ to learn Kevin's four steps to growing a thriving podcast business! Connect with Kevin on ⁠⁠⁠Twitter⁠⁠⁠, ⁠⁠⁠Instagram⁠⁠⁠, or ⁠⁠⁠LinkedIn⁠⁠⁠ ⁠⁠⁠Subscribe to Grow The Show on Youtube⁠⁠⁠ LINKS TO OUR PARTNERS: ⁠⁠⁠Learn More about working with Podcast Boutique⁠⁠⁠ ⁠⁠⁠Grab Kevin's Recommended Mic on Amazon⁠⁠⁠ ⁠⁠⁠Build a Podcast Website in 7 Minutes on Podpage
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2 months ago
30 minutes

Grow The Show
220 | Why I'm Changing The Name of My Podcast
Want to grow your podcast on YouTube? ⁠⁠Apply to the Grow The Show YouTube Accelerator Beta Cohort⁠⁠, Launching July 14th 2025 Provide your feedback on the new name AND vote on the new tile artwork HERE -- Grow The Show is getting a new name — and this might be your sign to rebrand too. In this episode, Kevin shares five recent realizations he’s had about his show’s purpose, audience, and future — and why he knew it was time to make a change. You’ll hear what’s changed in podcasting, why your strategy may need to change with it, and how rebranding can help you build a brand that lasts. Tune in to answer the question: is it time to rebrand? Topics discussed: Realization #1: structural churn Realization #2: evolution of marketing tactics Realization #3: the impact of AI Realization #4: attention vs. audience Realization #5: creative content Provide your feedback on the new name AND vote on the new tile artwork ⁠HERE⁠! MORE FROM KEVIN: Take the FREE ⁠⁠⁠12 Days of Podcast Growth Email Course⁠⁠⁠ to get 12 days of podcast growth lessons in your inbox! Watch the FREE ⁠⁠⁠Grow The Show Masterclass⁠⁠⁠ to learn Kevin's four steps to growing a thriving podcast business! Connect with Kevin on ⁠⁠⁠Twitter⁠⁠⁠, ⁠⁠⁠Instagram⁠⁠⁠, or ⁠⁠⁠LinkedIn⁠⁠⁠ ⁠⁠⁠Subscribe to Grow The Show on Youtube⁠⁠⁠ LINKS TO OUR PARTNERS: ⁠⁠⁠Learn More about working with Podcast Boutique⁠⁠⁠ ⁠⁠⁠Grab Kevin's Recommended Mic on Amazon⁠⁠⁠ ⁠⁠⁠Build a Podcast Website in 7 Minutes on Podpage
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3 months ago
29 minutes

Grow The Show
219 | The 7 Deadly Sins of Podcasting
Want to grow your podcast on YouTube? ⁠⁠Apply to the Grow The Show YouTube Accelerator Beta Cohort⁠⁠, Launching July 14th 2025  Work with Kevin 1:1 ⁠⁠to Install a Revenue-Driving Podcast Into Your Business -- Let’s talk about the seven deadly sins of podcasting. If your downloads have plateaued or your show isn’t converting listeners to clients, chances are you're committing one (or more) of these sins. This episode breaks down each of the seven deadly sins and gets to the real reason your show isn't growing, even when you think you're doing everything right. Learn what even seasoned podcasters get wrong and how to fix it! Topics discussed: Sin #1: the clarity problem Sin #2: the straight line problem Sin #3: the retention problem Sin #4: the integration problem Sin #5: the authority problem Sin #6: the repurposing problem Sin #7: the discovery problem MORE FROM KEVIN: Take the FREE ⁠⁠12 Days of Podcast Growth Email Course⁠⁠ to get 12 days of podcast growth lessons in your inbox! Watch the FREE ⁠⁠Grow The Show Masterclass⁠⁠ to learn Kevin's four steps to growing a thriving podcast business! Connect with Kevin on ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, or ⁠⁠LinkedIn⁠⁠ ⁠⁠Subscribe to Grow The Show on Youtube⁠⁠ LINKS TO OUR PARTNERS: ⁠⁠Learn More about working with Podcast Boutique⁠⁠ ⁠⁠Grab Kevin's Recommended Mic on Amazon⁠⁠ ⁠⁠Build a Podcast Website in 7 Minutes on Podpage
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3 months ago
28 minutes

Grow The Show
218 | How AI Can Grow Your Audience
Want to grow your podcast on YouTube? ⁠⁠Apply to the Grow The Show YouTube Accelerator Beta Cohort⁠⁠, Launching July 14th 2025 Work with Kevin 1:1 ⁠to Install a Revenue-Driving Podcast Into Your Business -- AI-generated content is getting easier and easier to spot. And once people notice, they scroll right past your post and you miss the chance to grow your audience. In this episode, Kevin explains how the 10-80-10 method lets you use AI as a shortcut to create engaging content that sounds like you and not a machine. Tune in to hear how this new approach helps him write social media content quickly, avoid all the usual AI red flags, and even 10x his reach on LinkedIn. MORE FROM KEVIN: Take the FREE ⁠12 Days of Podcast Growth Email Course⁠ to get 12 days of podcast growth lessons in your inbox! Watch the FREE ⁠Grow The Show Masterclass⁠ to learn Kevin's four steps to growing a thriving podcast business! Connect with Kevin on ⁠Twitter⁠, ⁠Instagram⁠, or ⁠LinkedIn⁠ ⁠Subscribe to Grow The Show on Youtube⁠ LINKS TO OUR PARTNERS: ⁠Learn More about working with Podcast Boutique⁠ ⁠Grab Kevin's Recommended Mic on Amazon⁠ ⁠Build a Podcast Website in 7 Minutes on Podpage
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3 months ago
17 minutes

Grow The Show
217 | Why Your Podcast Isn't Growing (Even Though You've Been Consistent)
Want to grow your podcast on YouTube? ⁠⁠Apply to the Grow The Show YouTube Accelerator Beta Cohort⁠⁠, Launching July 14th 2025 Work with Kevin 1:1 to Install a Revenue-Driving Podcast Into Your Business -- All that hard work you're doing means NOTHING if you're doing the wrong things. In this episode, we dig into how to recognize when your effort isn’t leading to results — so you can stop wasting time and start getting real momentum. You'll learn the warning signs you're putting in the wrong reps, the KPIs you need to keep an eye on, and how to start putting in reps that actually lead to growth. Let’s fix your strategy and turn your effort into real results! MORE FROM KEVIN: Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox! Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business! Connect with Kevin on Twitter, Instagram, or LinkedIn Subscribe to Grow The Show on Youtube LINKS TO OUR PARTNERS: Learn More about working with Podcast Boutique Grab Kevin's Recommended Mic on Amazon Build a Podcast Website in 7 Minutes on Podpage
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3 months ago
13 minutes

Grow The Show
216 | Podcast Guests Won't Grow Your Audience UNLESS...
Want to grow your podcast on YouTube? ⁠⁠Apply to the Grow The Show YouTube Accelerator Beta Cohort⁠⁠, Launching July 14th 2025 Work with Kevin 1:1 to Install a Revenue-Driving Podcast Into Your Business -- The more guests you book, the more confused you feel. Sound familiar? This episode will answer why guest interviews aren't growing your show (and business) like you thought they would and give you three strategies for turning those episodes into a real growth tool. You'll learn what kind of content actually drives audience growth, why your guests aren't promoting their episode, and how to create something you'll both be excited to share. If you’re tired of boring guest interviews that go nowhere, don't miss this one! Topics Discussed Why guest interviews don’t help you grow Why guests rarely promote their episodes Signs of amateur podcasting When you should bring guests onto your show Three ways to leverage guests for growth MORE FROM KEVIN: Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox! Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business! Connect with Kevin on Twitter, Instagram, or LinkedIn Subscribe to Grow The Show on Youtube LINKS TO OUR PARTNERS: Learn More about working with Podcast Boutique Grab Kevin's Recommended Mic on Amazon Build a Podcast Website in 7 Minutes on Podpage
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4 months ago
19 minutes

Grow The Show
215 | Where Your Podcast Fits In Your Funnel
Want to grow your podcast on YouTube? ⁠⁠Apply to the Grow The Show YouTube Accelerator Beta Cohort⁠⁠, Launching July 14th 2025 Work with Kevin 1:1 to Install a Revenue-Driving Podcast Into Your Business -- The work doesn’t stop when someone finds your show. Download numbers aren't all that matter. More content doesn't always equal more sales. These are three things that trip up podcasters who think they’re doing everything “right.” This episode reveals how to stop focusing on the wrong things and drive sales from your podcast — without doing more. Learn how to determine if your audience is actually growing, what role your podcast plays in your funnel, and how to use listener behavior to guide your content strategy! MORE FROM KEVIN: Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox! Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business! Connect with Kevin on Twitter, Instagram, or LinkedIn Subscribe to Grow The Show on Youtube LINKS TO OUR PARTNERS: Learn More about working with Podcast Boutique Grab Kevin's Recommended Mic on Amazon Build a Podcast Website in 7 Minutes on Podpage
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4 months ago
19 minutes

Grow The Show
214 | Audience Not Growing? Fix THIS Mistake (Don't Niche Down)
Want to grow your podcast on YouTube? ⁠⁠Apply to the Grow The Show YouTube Accelerator Beta Cohort⁠⁠, Launching July 14th 2025 Work with Kevin 1:1 to Install a Revenue-Driving Podcast Into Your Business -- Summary You followed the advice to niche down—so why isn’t your podcast growing? There's one misconception that may be making it harder to reach your ideal audience. This episode will help you avoid this common podcasting mistake, define your audience the right way, and create content that truly resonates with them. That means more growth, more engagement, and more sales. Tune in to learn how this small shift can unlock new opportunities and grow your show! Topics Discussed The biggest misconception about niching down Defining your audience: demographics vs. psychographics How to create content that connects with your audience MORE FROM KEVIN: Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox! Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business! Connect with Kevin on Twitter, Instagram, or LinkedIn Subscribe to Grow The Show on Youtube LINKS TO OUR PARTNERS: Learn More about working with Podcast Boutique Grab Kevin's Recommended Mic on Amazon Build a Podcast Website in 7 Minutes on Podpage
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5 months ago
23 minutes

Grow The Show
Grow The Show is the podcast that grows YOUR podcast. Hosted by Kev Michael, a full-time podcaster since 2018 and growth coach to over 500 creators. Each episode delivers actionable strategies, real-world coaching, and expert interviews that help you build a bigger audience and turn your podcast into a powerful business asset. With millions of downloads and several million dollars in podcast-driven revenue under his belt, Kev brings the proven playbook for podcasters who are ready to go beyond the hobby and into growth. Subscribe now to learn how to grow your podcast — and make it work for you.