I am sure you have also already hit your head at one of the million metaphorical, flashing billboards that yell at you how important it is to carve out YOUR space, corner or niche as an entrepreneur or freelancer. Endless claims are made about what is the best way to set yourself apart from the masses. In this weeks episode I wanna real-talk to you though about how leaning into your uniqueness (which you already effortlessly possess) is the very thing your reptile brain is trying to avoid at all costs. For the simple reason that standing even for good, equals separation from the tribe, which goes completely against our survival instincts! So, ja. No matter how yummy doing your thing can potentially be…it’s very likely gonna feel awful too.  Now - one could say that I am one of those billboard yelling people myself since all I am doing is supporting people become MORE of their bizarre, wonderful, quirky, magical self. No worries - I have not changed sides. (Although I hope I am not yelling :D)I just wanna bring attention to the fact that ticking that Unique Selling Point box will bring up TENSION and tons of cognitive dissonance.And that is ok… but after listening to this episode I just don’t want you to think that something is wrong with you for not being absolutely delighted about walking a walk that seems to be different from everybody else’s.  I will also point out particular ways in which that tension might show up, so you can spot it and apply the tools I will teach you to work your way THROUGH the discomfort! Because you can’t shame yourself into free expression! So let’s be unique anyways.  For any inquires to coach with Mirjam, questions and comments reach out to: mirjam@soegner.com Find me on instagram @school_of_impact Or book a consult HERE.