Want To Sell Smarter? Borrow This Manufacturer's Playbook

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Green New Perspective

77 episodes

1 day ago

Green New Perspective is a podcast exploring technologies shaping the future. With 35,000+ monthly listeners and 140,000+ YouTube views, it features industry leaders sharing breakthrough advancements, growth strategies, and insights driving global change. The Green New Perspective podcast is sponsored by New Perspective, a growth-focused digital marketing agency with over 20 years of experience helping innovative B2B tech companies scale. If you or your organization is looking to grow, visit www.npws.com.

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Want To Sell Smarter? Borrow This Manufacturer's Playbook

Green New Perspective

32 minutes 10 seconds

4 months ago

Want To Sell Smarter? Borrow This Manufacturer's Playbook

Methods Machine Tools is not your average manufacturer. Founded in 1958 and still family-owned, the company has quietly shaped the arc of modern American industry. It was the first U.S. importer of Japanese CNC machines, among the earliest adopters of five-axis machining in the ’90s, and a pioneer of automation in the 2000s—at a time when the word itself sparked fear on the factory floor.

Today, with 350 employees across seven U.S. locations, Methods remains a crucial node in the ecosystem of advanced manufacturing: selling not just machines, but also the automation and engineering support that keep the supply chain humming.

At the heart of this transformation is Jon Star, Director of Marketing. Though he came from the world of enterprise technology, Star has emerged as a thoughtful voice on what it means to modernize manufacturing without losing its soul.

In this conversation with our podcast host, Dunya Jovanovic, he reflects on how Methods is navigating digital transformation, piloting internal AI tools, and helping shape the next generation of manufacturing talent.

They discuss the sector’s digital awakening, the intergenerational handoff underway in machine shops across America, and why adopting smart tech is no longer a luxury but a business imperative.

👉 Follow Methods Machine Tools:

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Website: https://www.methodsmachine.com/

LinkedIn: https://www.linkedin.com/company/methods-machine-tools

YouTube: @MethodsMachineTools

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This podcast is proudly created by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit https://www.npws.com for more info.

💚 GNP Team:

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Host & Co-Producer: Dunya Jovanovic

Executive Producer: Marko Bodiroza

Creator: Nathan Harris

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