When people talk about sustainability, the conversation often drifts toward the visible symbols: solar panels, wind turbines, and electric vehicles. But for Stephen Hall and Nate Bolton of Genesis AEC, the real opportunity for change lies behind the walls and under the floors, in the invisible systems that keep facilities running.
Genesis AEC, an engineering and construction firm headquartered in the Philadelphia and Boston areas, specializes in designing and building facilities for the life sciences industry. Their work touches everything from cell therapy labs to pharmaceutical production plants, and increasingly, their focus is on making these environments more sustainable.
📚 [NEW] Industrial Growth Alignment Workshop
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Accelerate qualified RFQs. Prove marketing drives growth. No cost • 45 minutes • Actionable takeaways.
👉 Book your free workshop:
https://info.npws.net/industrial-growth-alignment-workshop
📚 Resources:
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Website: https://www.genesisaec.com/
LinkedIn: https://www.linkedin.com/company/genesis-aec/
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🌍 Podcast created by New Perspective
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This podcast is proudly created by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit https://www.npws.com for more info.
💚 GNP Team:
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#Sustainability #Cleantech #podcast #GreenNewPerspective
Behind every button press is a small but essential part — the tactile dome switch. Snaptron, a U.S. manufacturer based in Colorado, has spent 35+ years perfecting this component while keeping production entirely in America.
In this episode, we talk with Nicole Kangos, Snaptron’s Director of Marketing, about modern manufacturing, digital transformation, and how strong marketing helps U.S. manufacturers compete globally.
📚 [NEW] Industrial Growth Alignment Workshop
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Accelerate qualified RFQs. Prove marketing drives growth. No cost • 45 minutes • Actionable takeaways.
👉 Book your free workshop: https://info.npws.net/industrial-growth-alignment-workshop
📚 Resources:
━━━━━━━━━━━━━━
Website: https://www.snaptron.com/
LinkedIn: https://www.linkedin.com/company/snaptron/
YouTube: https://www.youtube.com/user/Snaptron
Interview with Nicole:
👉 https://www.npws.net/podcast/technical-precision-into-brand-power
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🌍 Podcast created by New Perspective
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This podcast is proudly created by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit https://www.npws.com for more info.
💚 GNP Team:
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Host & Co-Producer: Dunya Jovanovic
Executive Producer: Marko Bodiroza
Creator: Nathan Harris
#Sustainability #Cleantech #podcast #GreenNewPerspective
Everyone says they want sustainability, but what does it actually mean? Carbon, biodiversity, transparency, or just marketing?
In this episode, Anika de la Flor, Global Sustainability Director at Deciem (The Ordinary), and David Luba, co-founder of veritree, explain how to prove real impact with data like survival rates, soil health, biodiversity, and community benefits. We dig into what authenticity looks like and how brands can move from claims to measurable results that build trust.
📚 [NEW] Webinar: The Owned Audience Playbook for B2B
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Stop paying for reach you don’t control. Learn a fast system to turn traffic into pipeline you own. 15-minute on-demand webinar.
👉 Watch on demand: https://info.npws.net/webinar-building-owned-audience?source=streaming
👉 Resources:
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Website: https://deciem.com/
LinkedIn: https://www.linkedin.com/company/deciem/
Website: https://www.veritree.com/
LinkedIn: https://www.linkedin.com/company/veritree/
We often focus on sustainability in everyday items—straws, bottles, bags. But the bigger problem lies in industrial supply chains. Christopher Winkler, SVP at Hoover Circular Solutions, joins the Green New Perspective podcast to talk about rethinking industrial packaging, cutting waste, and building a more sustainable, cost-effective system.
📚 Webinar: Managing Long & Fragmented Sales Cycles
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In our new webinar, we show you the 4 key reasons deals lose momentum and what to do about long and fragmented sales cycles.
👉 Watch on demand: https://info.npws.net/webinar-long-sales-cycles?source=spotify
👉 Follow Hoover Circular Solutions:
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Website: https://hooversolutions.com/
LinkedIn: https://www.linkedin.com/company/hoovercs
Interview with Christopher:
👉 https://www.npws.net/podcast/industrial-packaging-operations
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🌍 Podcast created by New Perspective
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This podcast is proudly created by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit https://www.npws.com for more info.
💚 GNP Team:
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Host & Co-Producer: Dunya Jovanovic
Executive Producer: Marko Bodiroza
Creator: Nathan Harris
#Sustainability #Cleantech #podcast #GreenNewPerspective
Methods Machine Tools is not your average manufacturer. Founded in 1958 and still family-owned, the company has quietly shaped the arc of modern American industry. It was the first U.S. importer of Japanese CNC machines, among the earliest adopters of five-axis machining in the ’90s, and a pioneer of automation in the 2000s—at a time when the word itself sparked fear on the factory floor.
Today, with 350 employees across seven U.S. locations, Methods remains a crucial node in the ecosystem of advanced manufacturing: selling not just machines, but also the automation and engineering support that keep the supply chain humming.
At the heart of this transformation is Jon Star, Director of Marketing. Though he came from the world of enterprise technology, Star has emerged as a thoughtful voice on what it means to modernize manufacturing without losing its soul.
In this conversation with our podcast host, Dunya Jovanovic, he reflects on how Methods is navigating digital transformation, piloting internal AI tools, and helping shape the next generation of manufacturing talent.
They discuss the sector’s digital awakening, the intergenerational handoff underway in machine shops across America, and why adopting smart tech is no longer a luxury but a business imperative.
👉 Follow Methods Machine Tools:
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Website: https://www.methodsmachine.com/
LinkedIn: https://www.linkedin.com/company/methods-machine-tools
YouTube: @MethodsMachineTools
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🌍 Podcast created by New Perspective
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This podcast is proudly created by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit https://www.npws.com for more info.
💚 GNP Team:
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Host & Co-Producer: Dunya Jovanovic
Executive Producer: Marko Bodiroza
Creator: Nathan Harris
#Sustainability #Cleantech #podcast #GreenNewPerspective
Rising energy costs, increasing pressure on the grid, and the unpredictable pace of electrification are challenging how we think about power in our everyday lives. Utilities and customers alike are facing more complexity, uncertainty, and opportunity than ever before.
Enter Uplight, a technology company focused on helping utilities and their customers manage, optimize, and monetize distributed energy resources. On this episode, we sit down with Hannah Bascom, SVP of Growth at Uplight, to get behind the headlines:
👉 What’s driving demand on the grid?
👉 How can smarter technology and programs make energy use easier (and cheaper) for people and businesses?
👉 And what are utilities doing to adapt?
If you’re curious about how new energy tech can help you take control of your energy bill, what’s changing behind the scenes at your local utility, or how we can all play a part in the future of energy, this episode is for you.
📚 Get FREE B2B Marketing Trends for 2025 Report
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Learn how top-performing B2B marketing teams are shifting their strategy in 2025, across content, personalization, AI, and buyer engagement.
👉 Access Report: https://info.npws.net/b2b-marketing-trends?source=youtube
👉 Episode Resources
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Website: https://uplight.com/
LinkedIn: https://www.linkedin.com/company/uplightenergy/
Interview with Hannah:
👉 https://www.npws.net/podcast/energy-grid-innovation
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🌍 Podcast created by New Perspective
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This podcast is proudly created by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit https://www.npws.com for more info.
💚 GNP Team:
━━━━━━
Host & Co-Producer: Dunya Jovanovic
Executive Producer: Marko Bodiroza
Creator: Nathan Harris
#Sustainability #Cleantech #podcast #GreenNewPerspective
How do you innovate in an overlooked industry? William Gagnon, VP & COO at Excel Dryer, shares how they built a global brand with the XLERATOR hand dryer—staying U.S.-made, sustainable, and ahead of the curve. We talk product innovation, tariff resilience, and educating tough markets.
📚 Get FREE B2B Marketing Trends for 2025 Report
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Learn how top-performing B2B marketing teams are shifting their strategy in 2025, across content, personalization, AI, and buyer engagement.
👉 Get The Report:
https://info.npws.net/b2b-marketing-trends?source=youtube
👉 Episode Resources
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Interview with William:
👉 https://www.npws.net/podcast/future-ready-manufacturing
🎧 Subscribe to our podcast:
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🌍 Podcast created by New Perspective
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This podcast is proudly created by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit https://www.npws.com for more info.
💚 GNP Team:
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#Sustainability #Cleantech #podcast #GreenNewPerspective
Discover how Bevi co-founder Sean Grundy scaled a mission-driven water startup, eliminated 750M bottles, and raised $160M.
📚 B2B Marketing Trends for 2025: Report & Insights
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Learn how top-performing B2B marketing teams are shifting their strategy in 2025—across content, personalization, AI, and buyer engagement.
👉 Get The Report: https://info.npws.net/b2b-marketing-trends?source=youtube
👉 Follow Bevi
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Interview with Sean:
👉 https://www.npws.net/podcast/b2b-startup-growth-story-bevi
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🌍 Innovative tech marketing podcast created by New Perspective
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This podcast is proudly created by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit https://www.npws.com for more info.
💚 GNP Team:
━━━━━━
Host & Co-Producer: Dunya Jovanovic
Executive Producer: Marko Bodiroza
Creator: Nathan Harris
#Sustainability #Cleantech #podcast #GreenNewPerspective
Aviation has been a lifeline for decades, connecting people, cultures, and businesses worldwide. But that connection comes at a cost: the industry is one of the hardest to decarbonize.
Enter World Energy, the world’s first commercial-scale producer of sustainable aviation fuel (SAF). They’re not just making greener jet fuel—they’re pioneering a whole new way to bring new customers into the market for carbon reduction.
This bold approach helps companies slash supply chain emissions without owning or operating aircraft. We sat down with LeeAnn Baronett, World Energy's Vice President of Marketing and Communications, to discuss how they’re reshaping the industry.
In this conversation, we explore:
✈️ How World Energy is scaling SAF and expanding into renewable fuels like green hydrogen
🌍 The game-changing concept of "decarbonization as a service"
🤝 Why partnerships with Microsoft, DHL, and others are key to accelerating SAF adoption
🔮 The future of clean energy—from green steel to outcome-based thinkingAviation’s next chapter is being written now.
Join us as we uncover how World Energy is leading the way toward a more sustainable future.
📚 B2B Marketing Trends for 2025: Report & Insights
━━━━━━━━━━━━━━━━━━━
Learn how top-performing B2B marketing teams are shifting their strategy in 2025—across content, personalization, AI, and buyer engagement.
👉 Access The Report: https://info.npws.net/b2b-marketing-trends?source=spotify
👉 Follow World Energy
Website: https://worldenergy.net
LinkedIn: https://www.linkedin.com/company/worldenergyllc/
Interview with LeeAnn: 👉 https://www.npws.net/podcast/aviation-energy-solutions
🎧 Subscribe to our podcast:
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🌍 Innovative tech marketing podcast created by New Perspective
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This podcast is proudly created by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit https://www.npws.com for more info.
💚 GNP Team:
━━━━━━
Host & Co-Producer: Dunja Jovanovic
Executive Producer: Marko Bodiroza
Creator: Nathan Harris
#Sustainability #Cleantech #podcast #GreenNewPerspective
Water is scarce where it’s needed most. Some regions face droughts, while others struggle with infrastructure and unreliable access. Traditional, centralized water systems—costly and slow to adapt—aren’t keeping pace.
Enter Henry Charrabé, CEO of Seven Seas Water Group, which is rethinking how water is delivered. Through the water-as-a-service model, the company builds, finances, and operates decentralized treatment systems, offering a sustainable, long-term solution without the upfront burden.
We discuss how decentralized systems are reshaping the water industry, the limits of traditional infrastructure, and the role of private investment. Plus, Charrabé shares insights on desalination, water reuse, and what it takes to make water truly accessible.
📚 Get Actionable Insights on Your Marketing Performance
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Gain valuable insights and data-driven recommendations for your business.
Book Your Free Marketing Assessment
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👉 Follow Seven Seas Water Group:
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Website: https://sevenseaswater.com/
LinkedIn: https://www.linkedin.com/company/seven-seas-water/
Interview with Henry:
👉 https://www.npws.net/podcast/water-crisis-marketing
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🌍 Cleantech marketing podcast created by New Perspective
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This podcast is proudly created by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit https://www.npws.com for more info.
💚 GNP Team:
━━━━━━
Host & Co-Producer: Dunja Jovanovic
Executive Producer: Marko Bodiroza
Creator: Nathan Harris
#Sustainability #Cleantech #podcast #GreenNewPerspective
This is the part no one likes to talk about: the wasted energy, the inefficient buildings, the millions spent keeping systems running that should have been optimized years ago. The numbers are too big to grasp, and the solutions are too incremental. And yet, some people insist that change is possible and that buildings don’t have to be relics of outdated infrastructure.
One of those people is Brad Pilgrim, co-founder and CEO of Parity. His company offers a way to optimize HVAC systems, not just as another piece of software but as a guarantee—savings promised, inefficiencies erased. In this conversation, we talk about skepticism, the slow-moving real estate industry, and why the smartest energy is the energy you don’t use.
📚 Get Actionable Insights on Your Marketing Performance
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Take the first step towards enhancing your marketing efforts by scheduling your free review session. Gain valuable insights and data-driven recommendations for your business.
Book Your Free Marketing Assessment
👉 https://info.npws.net/executive-marketing-review-session?source=spotify
Interview with Brad:
👉 https://www.npws.net/podcast/hvac-smart-buildings
👉 Follow Parity:
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Website: https://www.paritygo.com/
LinkedIn: https://www.linkedin.com/company/parityinc/
🎧 Subscribe to our podcast:
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💬 Follow us on social media:
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Instagram: https://www.instagram.com/greennewperspective/
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🌍 Cleantech marketing podcast created by New Perspective
━━━━━━━━━━━━━━━━━━━━━━━━━━━
This podcast is proudly created by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit https://www.npws.com for more info.
💚 GNP Team:
━━━━━━
Host & Co-Producer: Dunja Jovanovic
Executive Producer: Marko Bodiroza
Creator: Nathan Harris
#Sustainability #Cleantech #podcast #GreenNewPerspective
Homes across the globe are cluttered with outdated smartphones, forgotten tablets, and laptops rendered obsolete by relentless progress. For many, the question lingers: where do these remnants of modernity go? Some land in drawers, others in landfills, with little thought to their environmental toll or the lingering data they hold. The uncertainty around safe disposal or data security often leads to inaction.
Enter Erik Helgesen, co-founder of PayMore, a company that buys used electronics, securely wipes data, and resells or recycles them. By transforming the simple act of trading old devices into a model for sustainability, Helgesen has grown PayMore from a single shop in Massapequa, New York, into a network of 60 locations across North America, with plans to expand internationally.
In this conversation, Helgesen discusses the challenges of scaling a business rooted in sustainability and his vision for a world where e-waste becomes an opportunity rather than a burden.
📚 Get Actionable Insights on Your Marketing Performance
━━━━━━━━━━━━━━━━━━━━━━━━━━━
Take the first step towards enhancing your marketing efforts by scheduling your free review session. Gain valuable insights and data-driven recommendations for your business.
Book Your Free Marketing Assessment
👉 https://info.npws.net/executive-marketing-review-session?source=youtube
Interview with Erik:
👉 https://www.npws.net/podcast/ewaste-revolution
👉 Follow Paymore:
━━━━━━━━━━━━━━
Website: https://paymore.com/
LinkedIn: https://www.linkedin.com/company/paymore/
🎧 Subscribe to our podcast:
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Spotify: https://bit.ly/3PSWIyI
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Deezer: https://bit.ly/3PvQaof
Amazon Music: https://bit.ly/3PQlijS
💬 Follow us on social media:
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Instagram: https://www.instagram.com/greennewperspective/
LinkedIn: https://www.linkedin.com/company/new-perspective-marketing/
🌍 Cleantech marketing podcast created by New Perspective
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This podcast is proudly created by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit https://www.npws.com for more info.
💚 GNP Team:
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Host & Co-Producer: Dunja Jovanovic
Executive Producer: Marko Bodiroza
Creator: Nathan Harris
#Sustainability #Cleantech #podcast #GreenNewPerspective
How do you grow a clean energy company from scratch?Gary Skulnik, CEO of Neighborhood Sun Solar, shares his winning strategies in our new Spotlight Episode
🤔Here’s what we asked Gary:
🌍 Cleantech marketing podcast created by New Perspective
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This podcast is proudly sponsored by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit npws.com for more info.
🎧 Subscribe to our podcast:
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The energy landscape is changing fast—what’s your take on it
That’s exactly what we asked Russ Bates, the founder of NxtGen Clean Energy Solutions (NXTGEN), a company pioneering the transition to renewable energy for businesse
🎯 Here’s how NXTGEN is making waves:
✅ Customized solutions for solar, wind, and battery storage.
✅ EV charging, smart poles, and energy independence projects.
✅ Proven success with municipalities and private clients alike.
But it’s not just about tech—it’s about policy.
In this episode, Russ breaks down:
⚡ How shifting U.S. policies impact clean energy companies.
⚡ Why businesses need to prepare for uncertainty.
🌍 Cleantech marketing podcast created by New Perspective
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This podcast is proudly sponsored by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit npws.com for more info.
🎧 Subscribe to our podcast:
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The demand for critical minerals like lithium, cobalt, and nickel is surging, driven by EVs, batteries, and clean energy. But extraction comes at a high cost. Momentum Technologies, led by CEO Mahesh Konduru, is transforming waste into value by reclaiming materials from spent lithium-ion batteries and rare earth magnets.
From a small lab to a world-class facility, Konduru shares how Momentum blends innovation and sustainability to redefine resource recovery and the future of industry.
📚 Key Takeaways:
➜ Momentum Technologies focuses on critical mineral recovery.
➜ The lithium battery industry is pivotal for EV adoption.
➜ Sustainability involves using fewer hard-to-find resources.
➜ Closed-loop systems can eliminate harmful reagents.
➜ Scaling technology requires rigorous de-risking processes.
➜ Client validation is crucial for market acceptance.
➜ Flexibility in battery chemistries is essential for innovation.
➜ Effective marketing highlights technical capabilities.
➜ Global policy shifts can positively impact the industry.
➜ Entrepreneurs should focus on understanding client needs.
🌎 Related Resources:
➜ https://www.npws.net/podcast/urban-ev-trucks ➜ https://www.npws.net/podcast/spotlight-ample🎧 Subscribe to our podcast:
━━━━━━━━━━━━━ Spotify: https://bit.ly/3PSWIyI Apple Podcasts: https://bit.ly/3RvlHte Youtube: https://bit.ly/3RDzkXg Deezer: https://bit.ly/3PvQaof Amazon Music: https://bit.ly/3PQlijS
💬 Follow us on social media: ━━━━━━━━━━━━━ Instagram: https://www.instagram.com/greennewperspective/ LinkedIn: https://www.linkedin.com/company/new-perspective-marketing/ Facebook: https://www.facebook.com/greennewperspective TikTok: https://www.tiktok.com/@greennewperspective
🌍 Cleantech marketing podcast created by New Perspective
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This podcast is proudly created by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit https://www.npws.com for more info.
💚 GNP Team:
━━━━━━ Host & Co-Producer: Dunja Jovanovic Executive Producer: Marko Bodiroza Creator: Nathan Harris
The sustainability consulting space is getting crowded. So how do you stand out?
In our latest Spotlight Series, we spoke with Angelique Dickson, President of Inogen Alliance, to find out how they’ve stayed relevant in this fast-moving industry.
Related Resources:
🌍 Cleantech marketing podcast created by New Perspective
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This podcast is proudly sponsored by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit npws.com for more info.
🎧 Subscribe to our podcast:
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💬 Follow GNP podcast on social media:
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PFAS, or "forever chemicals," are a growing environmental and health crisis. They pollute our water and resist traditional cleanup methods. Our guest, Julie Bliss Mullen, is tackling this problem head-on as CEO of Aclarity, a company dedicated to destroying PFAS for good. In this episode, Julie shares how Aclarity is making a difference, the role of regulations, and the partnerships shaping the future of water treatment.
She also offers practical marketing tips for climate tech companies, including how to scale, build trust, and stay focused in a competitive space. It's a must-listen for anyone passionate about solving big challenges in cleantech.
👉 Follow Aclarity: ━━━━━━━━━━━━━━ Website: https://www.aclaritywater.com/ LinkedIn: https://www.linkedin.com/company/aclaritywater/ Julie's LinkedIn: https://www.linkedin.com/in/julieblissmullen/
📚 Key Takeaways:
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➜ Aclarity focuses on destroying PFAS forever chemicals.
➜ Water-related disasters are a significant concern linked to climate change.
➜ Regulatory changes are accelerating in the PFAS space.
➜ PFAS is prevalent across various industries and products.
➜ Innovative technologies are being developed to treat PFAS effectively.
➜ Market competition is growing, indicating a rising awareness of PFAS issues.
➜ Understanding customer needs is crucial for scaling in clean tech.
➜ Partnerships are essential for success in the climate tech sector.
➜ Navigating uncertainty in climate policy is a challenge for businesses.
➜ Building trust with customers is vital for long-term success.
💬 Follow us on social media:
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🌍 Cleantech marketing podcast created by New Perspective
━━━━━━━━━━━━━━━━━━━━━━━━━━━
This podcast is proudly created by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit https://www.npws.com for more info.
Greenwashing is a growing issue, leaving consumers unsure of which sustainability claims to trust. Enter Novi, a platform that verifies claims through data and partnerships with certification bodies. In this chat with founder Kimberly Shenk, we discuss transparency challenges, the role of data, and how brands can avoid greenwashing while earning consumer trust.
Guest: Kimberly Shank, CEO of Novi Connect
Interview with Kimberly:
👉 https://www.npws.net/podcast/transparency-climatetech
🕑 Chapters:
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➜ 00:00 - Introduction
➜ 03:54 - Novi Connect's Role in Sustainability
➜ 07:47 - Challenges in Transparency
➜ 11:39 - Building Trust Through Data
➜ 15:44 - Avoiding Greenwashing in Marketing
➜ 19:00 - The Future of Sustainability in Marketing
👉 Follow Novi Connect:
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Website: https://www.noviconnect.com/
LinkedIn: https://www.linkedin.com/company/noviconnect
📚 Key Takeaways:
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➜ Transparent communications are essential in the climate tech industry.
➜ Novi Connect helps brands verify sustainability claims through data.
➜ Consumer demand for transparency is driving industry changes.
➜ Greenwashing is a significant challenge in the current market.
➜ Brands must be proactive in gathering accurate supply chain data.
➜ Third-party certifications are crucial for building consumer trust.
➜ The marketing narrative around sustainability is evolving rapidly.
➜ Companies need to engage sustainability teams in revenue conversations.
➜ Transparency should be a core value for all brands.
➜ The future of sustainability includes equitable access for all consumers.
🎧 Subscribe to our podcast:
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💬 Follow us on social media:
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🌍 Cleantech marketing podcast created by New Perspective
━━━━━━━━━━━━━━━━━━━━━━━━━━━
This podcast is proudly created by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit https://www.npws.com for more info.
💚 GNP Team:
━━━━━━
Host & Co-Producer: Dunja Jovanovic
Executive Producer: Marko Bodiroza
Creator: Nathan Harris
#Sustainability #Cleantech #podcast #GreenNewPerspective
In this Green New Perspective Spotlight, Dunya chats with Robin Laine, CEO of Transect, about how their tech helps renewable energy developers find the right land while managing community sentiment and environmental risks. Robin shares why AI alone isn't enough and highlights Transect’s latest tools for solar and wind projects.
🎥 Guest: Robin Laine, CEO of Transect Inc
🔗 Web: http://www.transect.com/
🔗 LinkedIn: https://www.linkedin.com/company/transect
👉 https://www.npws.net/podcast/spotlight-transect
🕑 Chapters:
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➜ 00:00 - Intro
➜ 01:31 - Overview of Transect
➜ 02:47 - AI Tools for Community Sentiment
➜ 07:17 - Transect's Marketing Strategies
🌍 Cleantech marketing podcast created by New Perspective
━━━━━━━━━━━━━━
This podcast is proudly sponsored by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit npws.com for more info.
🎧 Subscribe to our podcast:
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Spotify: https://bit.ly/3PSWIyI
Apple Podcasts: https://bit.ly/3RvlHte
Youtube: https://bit.ly/3RDzkXg
Deezer: https://bit.ly/3PvQaof
Amazon Music: https://bit.ly/3PQlijS
Zencastr: https://bit.ly/48xt75s
💬 Follow GNP podcast on social media:
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Instagram: https://www.instagram.com/greennewperspective/
Twitter: https://twitter.com/gnperspective
LinkedIn: https://www.linkedin.com/company/new-perspective-marketing/
Facebook: https://www.facebook.com/greennewperspective
TikTok: https://www.tiktok.com/@greennewperspective
#cleantech #sustainabilitypodcast #podcast
In this conversation, Lee Taylor, founder and CEO of REsurety, discusses the company's mission to accelerate the transition to a zero carbon future through innovative software and services for the clean energy ecosystem.
He highlights the challenges in clean energy trading, the introduction of CleanTrade as a solution, and the importance of transparency and liquidity in the market. Additionally, Taylor shares insights on marketing strategies and the significance of measuring impact in decarbonization efforts.
🎥 Guest: Lee Taylor, CEO of REsurety
🔗 Web: https://resurety.com/
👉 https://www.npws.net/podcast/spotlight-resurety
🕑 Chapters:
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➜ 00:00 - Intro to REsurety
➜ 03:04 - Challenges in Clean Energy Trading
➜ 06:04 - Introducing CleanTrade
➜ 09:11 - Marketing Strategies in the Clean Energy Space
📚 Key Takeaways:
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➜ REsurety is focused on a zero carbon future.
➜ CleanTrade addresses the lack of transaction platforms in renewables.
➜ The clean energy market needs more transparency and liquidity.
➜ Intermittency is a key challenge for wind and solar energy.
➜ End-to-end workflows are essential for efficient transactions.
➜ Marketing efforts include direct engagement and social media outreach.
➜ Understanding carbon impact is crucial for effective decarbonization.
➜ Real-world decarbonization must match corporate claims.
➜ Investors need to optimize their impact in clean energy projects.
🌍 Cleantech marketing podcast created by New Perspective
━━━━━━━━━━━━━━
This podcast is proudly sponsored by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit npws.com for more info.
🎧 Subscribe to our podcast:
━━━━━━━━━━━━━━
Spotify: https://bit.ly/3PSWIyI
Apple Podcasts: https://bit.ly/3RvlHte
Youtube: https://bit.ly/3RDzkXg
Deezer: https://bit.ly/3PvQaof
Amazon Music: https://bit.ly/3PQlijS
Zencastr: https://bit.ly/48xt75s
💬 Follow GNP podcast on social media:
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Instagram: https://www.instagram.com/greennewperspective/
Twitter: https://twitter.com/gnperspective
LinkedIn: https://www.linkedin.com/company/new-perspective-marketing/
Facebook: https://www.facebook.com/greennewperspective
TikTok: https://www.tiktok.com/@greennewperspective
#cleantech #sustainabilitypodcast #podcast