PFAS, or "forever chemicals," are a growing environmental and health crisis. They pollute our water and resist traditional cleanup methods. Our guest, Julie Bliss Mullen, is tackling this problem head-on as CEO of Aclarity, a company dedicated to destroying PFAS for good. In this episode, Julie shares how Aclarity is making a difference, the role of regulations, and the partnerships shaping the future of water treatment.
She also offers practical marketing tips for climate tech companies, including how to scale, build trust, and stay focused in a competitive space. It's a must-listen for anyone passionate about solving big challenges in cleantech.
👉 Follow Aclarity: ━━━━━━━━━━━━━━ Website: https://www.aclaritywater.com/ LinkedIn: https://www.linkedin.com/company/aclaritywater/ Julie's LinkedIn: https://www.linkedin.com/in/julieblissmullen/
📚 Key Takeaways:
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➜ Aclarity focuses on destroying PFAS forever chemicals.
➜ Water-related disasters are a significant concern linked to climate change.
➜ Regulatory changes are accelerating in the PFAS space.
➜ PFAS is prevalent across various industries and products.
➜ Innovative technologies are being developed to treat PFAS effectively.
➜ Market competition is growing, indicating a rising awareness of PFAS issues.
➜ Understanding customer needs is crucial for scaling in clean tech.
➜ Partnerships are essential for success in the climate tech sector.
➜ Navigating uncertainty in climate policy is a challenge for businesses.
➜ Building trust with customers is vital for long-term success.
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🌍 Cleantech marketing podcast created by New Perspective
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This podcast is proudly created by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit https://www.npws.com for more info.