Greenwashing is a growing issue, leaving consumers unsure of which sustainability claims to trust. Enter Novi, a platform that verifies claims through data and partnerships with certification bodies. In this chat with founder Kimberly Shenk, we discuss transparency challenges, the role of data, and how brands can avoid greenwashing while earning consumer trust.
Guest: Kimberly Shank, CEO of Novi Connect
Interview with Kimberly:
👉 https://www.npws.net/podcast/transparency-climatetech
🕑 Chapters:
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➜ 00:00 - Introduction
➜ 03:54 - Novi Connect's Role in Sustainability
➜ 07:47 - Challenges in Transparency
➜ 11:39 - Building Trust Through Data
➜ 15:44 - Avoiding Greenwashing in Marketing
➜ 19:00 - The Future of Sustainability in Marketing
👉 Follow Novi Connect:
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Website: https://www.noviconnect.com/
LinkedIn: https://www.linkedin.com/company/noviconnect
📚 Key Takeaways:
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➜ Transparent communications are essential in the climate tech industry.
➜ Novi Connect helps brands verify sustainability claims through data.
➜ Consumer demand for transparency is driving industry changes.
➜ Greenwashing is a significant challenge in the current market.
➜ Brands must be proactive in gathering accurate supply chain data.
➜ Third-party certifications are crucial for building consumer trust.
➜ The marketing narrative around sustainability is evolving rapidly.
➜ Companies need to engage sustainability teams in revenue conversations.
➜ Transparency should be a core value for all brands.
➜ The future of sustainability includes equitable access for all consumers.
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🌍 Cleantech marketing podcast created by New Perspective
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This podcast is proudly created by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit https://www.npws.com for more info.
💚 GNP Team:
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Host & Co-Producer: Dunja Jovanovic
Executive Producer: Marko Bodiroza
Creator: Nathan Harris
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