Great Ideas! is a podcast that explores the strategies, insights, and innovations that drive success in business and beyond. Join host Barry Moline as he delves into eclectic topics ranging from becoming a better leader, influencing people, and building great teams, to timely discussions on politics, energy, and social trends. Whether you're looking for practical tips on how to excel in your career or curious about the forces shaping our world, "Great Ideas!" delivers thoughtful, engaging conversations that inspire action and foster growth.
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Great Ideas! is a podcast that explores the strategies, insights, and innovations that drive success in business and beyond. Join host Barry Moline as he delves into eclectic topics ranging from becoming a better leader, influencing people, and building great teams, to timely discussions on politics, energy, and social trends. Whether you're looking for practical tips on how to excel in your career or curious about the forces shaping our world, "Great Ideas!" delivers thoughtful, engaging conversations that inspire action and foster growth.
How Startups Can Master Branding to Stand Out in a Competitive Market
Great Ideas
39 minutes 40 seconds
3 months ago
How Startups Can Master Branding to Stand Out in a Competitive Market
In this episode of the Great Idea Podcast, I talk with Stephanie Perrault, a Silicon Valley brand strategist and startup mentor. We discuss the critical role of branding for startups, emphasizing the importance of thorough market research, understanding the target audience, and the competitive landscape. Stephanie highlights how investors evaluate startups based on team, execution, and market readiness. She underscores the significance of storytelling in branding and building a strong connection with the audience to foster trust and legitimacy. Our conversation also covers personal branding, community building, and the need for resilience and adaptability in startup leadership.
Great Ideas
Great Ideas! is a podcast that explores the strategies, insights, and innovations that drive success in business and beyond. Join host Barry Moline as he delves into eclectic topics ranging from becoming a better leader, influencing people, and building great teams, to timely discussions on politics, energy, and social trends. Whether you're looking for practical tips on how to excel in your career or curious about the forces shaping our world, "Great Ideas!" delivers thoughtful, engaging conversations that inspire action and foster growth.
