Post-Event Follow-up That Actually Works and Closes Deals

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Great Events

Cvent

235 episodes

5 days ago

If you're a marketer or in the events industry seeking fresh insights, actionable tips, and a pulse on the latest trends, then this podcast is for you. We uncover everything from industry insights and career growth to accessibility, sustainability, diversity, and inclusion. Join us every other Wednesday as we redefine how to make your events great. Hosted by Rachel Andrews, Alyssa Peltier, and Felicia Asiedu.

All content for Great Events is the property of Cvent and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Post-Event Follow-up That Actually Works and Closes Deals

Great Events

18 minutes 33 seconds

2 months ago

Post-Event Follow-up That Actually Works and Closes Deals

Planning and executing successful events is only half the battle.

But to truly maximize the impact, follow-up is just as important.

At Cvent CONNECT 2025, guest host Matt Heinz sat down with Alura Roe and Ashley Biggie from 6sense to discuss post-event strategy. They share tips on using tech for personalized outreach and smarter engagement. Alura and Ashley also discuss effective audience segmentation and measuring event ROI beyond attendance.

In this episode, you’ll learn:

Tech-driven lead follow-up: Discover tools and techniques for smarter, more efficient follow-ups.
Audience segmentation tips: Understand how to target the right people for greater impact.
Measuring true ROI: Learn how to track event success beyond just attendance numbers.

Things to listen for:

(00:00) Introducing Alura Roe and Ashley Biggie

(01:33) 6sense’s event-led growth strategy

(03:57) Preparing for the event and the follow-up

(08:25) Building a sales enablement playbook

(12:09) Measuring and reporting event ROI

(16:06) The future of events is all about human connection