Join Henry Heredia, Director of Product Development, and Digital Marketing Specialist Melanie Montaagudo from OMG National as they dive into the evolving world of Google Ads and Local Service Ads. Discover how the digital marketing landscape has transformed, what clients are experiencing, and the essential strategies businesses need to stay competitive and drive profitable leads. From understanding the "pay-to-play" reality of search results to leveraging comprehensive product stacks, H...

Is your Google Business Profile (GBP) suddenly suspended? You're not alone. In this episode of the Google Business Buzz podcast, we sit down with Kirby, our GBP Team Lead, to uncover why Google is enforcing stricter policies and what it means for legitimate small businesses like yours. We break down the complex process of getting reinstated and share expert strategies to protect your profile from future suspensions. Don't let your most valuable local marketing tool disappear overnight! In t...

Are your Facebook and Instagram ads not delivering the results you expected? 😫 The game has COMPLETELY changed! In this episode of Google Business Buzz, we sit down with Meta Ads expert and Director of Sales at OMG National, Christopher Blake, to uncover the secrets behind successful Meta advertising in 2025. Forget the old ways of hyper-specific targeting. Chris breaks down why your ad's creative—the video, the image, the text—is now the most powerful targeting tool you have. Learn how Meta...

AI is no longer the future of marketing—it's the present, and it's changing EVERYTHING for small businesses. In this episode of Google Business Buzz, we sit down with OMG National's Director of Marketing, Mike Jeremenko III, to break down the AI revolution in digital advertising. 🤖 Discover the shift from traditional SEO to "Search Everywhere Optimization" and learn how AI platforms like Google's Gemini and Meta's Advantage+ are transforming the way customers find your business. We'll explore...

Welcome to the Google Business Buzz podcast! 👋 In this jam-packed episode, we break down the latest insights from Google Marketing Live and dive deep into how AI is radically transforming local search and digital advertising. Our Director of Fulfillment, Anthony Leonardo, joins host Henry Heredia to demystify AI Overviews, the power of Google Ads AI Max campaigns, and why your website (especially with WebWorx!) is more critical than ever before. Discover why your website is now the undeniabl...

Are you a local business owner looking to get found online? 🤔 On this episode of the Google Business Buzz, Henry Heredia and OMG National's Chief Product Officer Corain Cash break down Google Local Services Ads (LSAs) and how this game-changing platform is shaking up the local service industry. Discover why LSAs are strategically combining the best of Google Business Profile and Google Ads to provide high-intent leads directly to your business. Learn how Google's focus on user experience and ...

Is your local business suddenly invisible online? Artificial Intelligence like ChatGPT, Gemini, and Meta AI is changing how customers find you FOREVER. Google isn't the only game in town anymore. In this Google Business Buzz episode, Ajay & Henry reveal how AI impacts your traffic and why your old marketing might be failing. Learn the crucial steps (website, reviews, directories!) to ensure AI sees YOUR business, not your competitors'. Don't get left behind – future-proof your marketing N...

Join Henry and Alcira from OMG National as they discuss the evolution of digital marketing and advertising. Learn how the Google search landscape is changing, what you can do to keep your business visible, and how to use Google's resources to your advantage. ➡️ For help with digital marketing and advertising contact OMG National! #googleads #googlebusinessprofile #googlemarketing #digitalmarketingtips #marketing #advertising #seo #ai #omgnational Chapters: [00:00:23] Google Search is ...

🤯🤯 AI is transforming the marketing landscape! 🤯🤯 In this episode of Google Business Buzz, we dive deep into the mind-blowing advancements in AI and their real-world impact on small businesses. Discover how AI is evolving, the latest applications your business needs to know about, and what it all means for marketing in the near future. Subscribe to stay ahead of the curve and unlock the secrets to AI success in your business! #AI #Marketing #SmallBusiness #GoogleBusinessBuzz #ArtificialIntell...

2025 is finally here, but before we dive into the new year, let’s take a moment to celebrate the biggest marketing takeaways from 2024! We’ve rounded up the best insights, advice, and strategies from OMG’s product experts and turned them into one action-packed video.Whether you’re looking to up your game with Google Ads, understand how AI is changing the landscape, or see why Local Services Ads are a must-have, this video has something for every SMB owner. Think of it as a greatest hits reel ...

Are you ready for the 2024 holiday season? Don't let changes to Google Local Services Ads (LSA) leave you in the dark. This episode of the Google Business Buzz dives deep into the recent update to the LSA platform, how it differs from traditional Google Ads, and how to adapt your business strategy. This conversation between OMG National's Henry Heredia & Ajay Gaikwad unpacks the challenges and opportunities presented, specifically for the towing industry and more! Learn how Google is opti...

Attention all small and medium-sized business owners in the United States! Are you using Local Service Ads (LSAs)? Google just announced a HUGE update to Google Business Profiles (GBPs) that will directly impact your LSAs. Starting November 21, 2024, a verified GBP is MANDATORY for running LSAs. In this episode of Google Business Buzz, Henry and Ajay break down exactly what this change means for you and your business, plus offer critical tips for GBP verification and management. Don't get cau...

Google Ads and Local Service Ads are getting HUGE updates, and we're breaking them all down for you! In this video, we'll discuss the latest changes to Performance Max and LSA, including AI-powered lead validation, negative keywords for PMax, and the importance of a multi-channel approach. Plus, learn why email marketing is more important than ever! Don't get left behind – stay ahead of the curve with these game-changing updates.Chapters:0:00 Introduction0:20 What’s new for Google LSA?1:54 Au...

Google Business Profile (GBP) is more important than ever in 2024, but it's NOT just about the listing! 🤯 In this episode of Google Business Buzz, Ajay and Henry sit down with OMG National's digital marketing specialist, Aleyna, to unpack the TRUTH about organic traffic and how to dominate local search. 💥Get insider perspectives on:The surprising truth about Google's prominence factor. 🤫How Google uses directories and websites to rank your business (and why consistency is KEY!) 🗝️Why AI is a ...

Season 2 is finally here! 🎉 Henry and Ajay are back to break down the latest Google Ads updates and what they mean for YOUR business.In this episode, we discuss Google’s shift from keyword-based targeting to a new, audience-interest based landscape. We'll dive into:0:00 Introduction & Season 2 Welcome 👋1:00 Google Ads Privacy & Cookie Updates 🍪2:13 Why User Experience Matters for Google Ads 👍3:57 The Shift from Keywords to Audiences 🔑➡️👥7:09 What is the Google Display Network? 🌎8:00 H...

In 2024, the marketing landscape is more complex than ever. It's crucial to have a trusted and experienced partner to help you navigate the ever-changing world of digital marketing. But how do you choose the right agency for your business? 🤔In this video, we'll share expert insights on what to look for in a marketing agency, including:Experience and Expertise: Look for agencies with a proven track record of success and a deep understanding of the latest marketing trends and technologies.Credi...

Want to know how AI is impacting small businesses? We're diving deep into the world of websites and the critical role they play in today's AI-driven landscape. On the latest episode of the Google Business Buzz, Ajay and Henry discuss how AI models are leveraging website data and what that means for small to medium-sized enterprises. Listen now and learn how to keep your website relevant in this ever-changing digital world!Ready to take your marketing to the next level? 📈 Click to watch and di...

As a small business owner, you're probably wondering how to reach more people online. 🤔 The good news is, you don't have to be a tech whiz to get started! 🎉In this episode, we break down how using Google and Facebook together can be a game-changer for your business. 🤝We'll discuss:🛣️ Creating a smooth customer journey 🧲 Connecting with customers on Facebook & Instagram🎯 Targeting the right audience💰 Getting results without breaking the bankReady to take your marketing to the next lev...

In this engaging episode of Google Business Buzz, Henry and Ajay explore the synergistic power of Google Ads and Local Services Ads (LSA) for small and medium-sized businesses. Delve into the evolving digital landscape of 2024 and beyond, where the duo unveils how combining the strengths of both advertising platforms can lead to unparalleled marketing success. From understanding consumer behavior shifts to leveraging AI for smarter campaigns, this episode is packed with actionable insights fo...

Join Ajay and Henry in this action-packed episode of the Google Business Buzz podcast, where they delve deep into the world of Google Business Profile. Discover the importance of Google's most influential layer in search engine results and learn how it can be the key to your business's success. From high-performing profiles to the significance of customer actions, relevance, distance, and prominence, this episode covers everything you need to know to optimize your presence and leverage organi...