Good marketing isn’t about luck—it’s about research, strategy, and a deep understanding of why people buy. But too often, marketing advice is just recycled trends and empty buzzwords that don’t actually help brands succeed. That’s why I started Good Marketing Bad Marketing. In this intro episode, I lay out what this podcast is all about: real conversations with experts, deep dives into the strategies that actually drive sales, and the lessons we can learn from marketing that works—and marketing that flops. No fluff. No jargon. No fairytales. This is my third major podcast series, and after recording over 100 episodes exploring consumer behavior and brand strategy, I know one thing for sure—marketing isn’t just about creativity. It’s about understanding people. Expect expert interviews, honest insights, and practical takeaways you can actually use. If you’re a marketer, a business owner, or just someone who’s tired of bad marketing advice, this is the podcast for you.