In this episode, I’m pulling back the curtain and getting real about what it’s like to be the underdog in online business. I share my journey from running a small salon to becoming an online coach—and trust me, it wasn’t smooth or glamorous. I flopped more times than I want to admit, but each failure taught me something I now get to pass on to you.
I talk about the biggest misconceptions floating around in the online business world—the million-dollar funnels, the obsession with vanity metrics, and the grind-until-you-drop hustle culture. These things sound flashy, but they’re not what creates real, lasting success.
Instead, I’ll show you why authenticity matters more than follower counts, why clarity beats hustle every single time, and why starting messy is so much better than not starting at all. Because here’s the truth: you don’t need a huge team or a perfect plan—you just need to own your path, get clear on your goals, and start taking imperfect action.
✨ Takeaways you’ll hear in this episode:
Why I’ll always identify as an underdog in business.
The real challenges of going from salon owner to online coach.
The truth about social media overwhelm and misleading success metrics.
Why authenticity builds trust (and sales).
How hustle culture keeps entrepreneurs stuck in burnout.
The power of clarity when setting business goals.
How to start building your dream clientele with simple, strategic steps.
Why starting messy is the best way forward.
If you’ve ever felt like you don’t fit the mold of those big flashy mentors, this episode is going to hit home.
👉 Let’s stay connected:
Instagram: @iamcourtneyspaeth
Facebook: Courtney Spaeth
YouTube: Courtney-Spaeth
Website: courtneyspaeth.com
***Here's the link for the "How To Create A Profitable Audience" ebook that was mentioned. [Click Here]
***Want to make automating your business super easy? [Click Here]
***AI CEO Academy Course - a thorough step by step course to creating your online business [Click Here]