Girl Means Business

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Girl Means Business

Kendra Swalls

272 episodes

20 hours ago

Send Me A Message or Question About This Episode Want to get found by your dream clients without spending all day posting on social media? This week, I’m joined by SEO expert Sara Dunn of SaraDoesSEO to talk all things search engine optimization for photographers — and trust me, she makes it simple, doable, and way less intimidating than it sounds. In this episode, we’re covering: ✔️ Why SEO is one of the most powerful tools for booking more photography clients. ✔️ How to make Google fall i...

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All content for Girl Means Business is the property of Kendra Swalls and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Send Me A Message or Question About This Episode Want to get found by your dream clients without spending all day posting on social media? This week, I’m joined by SEO expert Sara Dunn of SaraDoesSEO to talk all things search engine optimization for photographers — and trust me, she makes it simple, doable, and way less intimidating than it sounds. In this episode, we’re covering: ✔️ Why SEO is one of the most powerful tools for booking more photography clients. ✔️ How to make Google fall i...

Show more...

Episodes (20/272)

Girl Means Business

SEO for Photographers: How to Book More Clients with Sara Dunn of SaraDoesSEO

Send Me A Message or Question About This Episode Want to get found by your dream clients without spending all day posting on social media? This week, I’m joined by SEO expert Sara Dunn of SaraDoesSEO to talk all things search engine optimization for photographers — and trust me, she makes it simple, doable, and way less intimidating than it sounds. In this episode, we’re covering: ✔️ Why SEO is one of the most powerful tools for booking more photography clients. ✔️ How to make Google fall i...

5 days ago

58 minutes

Girl Means Business

5 Things I Would Do Differently If Starting a New Business {REPLAY}

Send Me A Message or Question About This Episode This week while I am sharing a replay of one of my most downloaded episodes of all time. I am sharing 5 things I would do if I were starting a new business in 2025. TRY FLODESKSave 50% OFF you first year when you sign up using this link ⬇️https://flodesk.com/c/5WCB4U Support the show ✨ Join The Marketing Collective FREE Facebook Group for Photographers ✨ https://www.facebook.com/share/g/1Bt71yqEg4/ ______________________________________...

2 weeks ago

36 minutes

Girl Means Business

The One Email That Books Me More Clients Every Month

Send Me A Message or Question About This Episode Want to know one of the easiest ways I consistently book more clients—without ads, constant posting, or awkward pitches? It’s an email. Yep, just one simple, intentional email to my past clients that gently reminds them about my referral program… and it works like magic. In this episode, I’m sharing: The exact email I send (and how often I send it)Why this little reminder creates BIG results for my bookingsWhat to include in your referral email...

3 weeks ago

17 minutes

Girl Means Business

Why Success Looks Different for Every Photographer (And That’s Okay)

Send Me A Message or Question About This Episode We talk about “success” a lot in business… but have you ever stopped to ask: Whose definition of success am I chasing? In this week’s episode, we’re getting real about what success actually means—and how to define it in a way that feels aligned, not overwhelming. Here’s what we’re diving into: The moment I realized I was chasing someone else’s version of successWhy traditional markers like income, followers, and bookings don’t tell the whole st...

1 month ago

19 minutes

Girl Means Business

Get Ahead of Busy Season: Why Content Batching is Your Secret Weapon

Send Me A Message or Question About This Episode Fall is coming, and you know what that means—busy season chaos, a million sessions, and zero time to figure out what to post. This week on the podcast, I’m sharing how you can batch your content now so your marketing doesn’t get left behind once the bookings start rolling in. No more rollercoaster visibility. No more ghosting your audience for weeks at a time. Inside this episode: Why batching your content now is a game-changer for fallMy simpl...

1 month ago

19 minutes

Girl Means Business

A Conversation about Social Media and AI Trends with April Pinto

Send Me A Message or Question About This Episode You are in for a treat this week as I have my FIRST guest on the podcast since relaunching back in January. This week, I’m sitting down with my good friend and wildly talented photographer, April Pinto of April Pinto Photography, for a heart-to-heart on what it really looks like to grow a photography business in today’s fast-paced, trend-heavy marketing world. We’re diving into: 📲 The highs and lows of social media marketing (and how Apri...

1 month ago

1 hour 2 minutes

Girl Means Business

How a Negative Mindset is Sabotaging Your Photography Business

Send Me A Message or Question About This Episode Are you unknowingly standing in the way of your own success? In this episode, we’re diving into one of the most overlooked business killers: a negative mindset. After working with coaching clients who are stuck in cycles of self-doubt, comparison, and “this won’t work for me” energy, I realized how often our thoughts quietly sabotage our success—before we even give ourselves a chance to try. Inside this episode, I’m sharing: Real stories from p...

1 month ago

18 minutes

Girl Means Business

Photographers: Do This Mid-Year Audit Before You Plan Anything Else

Send Me A Message or Question About This Episode We’re halfway through the year—can you believe it?! Before you dive into fall promos, holiday minis, or your next Instagram Reel… it’s time for a little business self-care. In this episode, I’m guiding you through a simple but powerful mid-year check-in for your photography business using my Keep, Tweak, Ditch method. Whether you’re feeling on fire or totally frazzled, this quick audit will help you reflect on what’s working, what’s not, and wh...

2 months ago

20 minutes

Girl Means Business

Grow Your Audience by Borrowing Someone Else’s

Send Me A Message or Question About This Episode Want to grow your photography audience without starting from scratch? This episode is all about the power of borrowing someone else’s audience — and no, it’s not shady, it’s strategic. 👏 Whether you’re tired of chasing algorithms or just ready to expand your reach in smarter ways, I’m sharing creative, proven methods photographers can use to grow their visibility by partnering with other businesses and creators. You’ll learn: 📣 Why collaborat...

2 months ago

18 minutes

Girl Means Business

Social Media for Photographers: Should You Play the Game or Focus Elsewhere?

Send Me A Message or Question About This Episode Do you really have to show up on social media to run a successful photography business? In this episode, we’re having a real talk about the social media game - and whether or not it makes sense for YOU. I’ll walk you through: ✔️ How to decide if social media should be a core part of your marketing plan (or not) ✔️ Why it’s okay to focus on other marketing outlets (email, SEO, referrals) if social isn’t your thing ✔️ If you do decide to use soci...

2 months ago

29 minutes

Girl Means Business

Your Photography Website: It Matters More Than You Think

Send Me A Message or Question About This Episode Think social media is enough? Think again! In this episode, I’m breaking down why having your own photography website is essential for growing your business and booking dream clients. I’ll share what every photographer’s website should include, how your site can work for you 24/7, and why relying on social media alone is risky. If your website is outdated or non-existent, this episode is your sign to fix that — fast. Build a stunning photogra...

2 months ago

15 minutes

Girl Means Business

Summer Success: Marketing Ideas for Photographers During Slow Season

Send Me A Message or Question About This Episode Summer doesn’t have to be slow for your photography business! In this episode, I’m sharing creative and simple marketing ideas to help photographers make the most of the summer season. From fun promotions to building your email list and prepping for fall, these summer success tips will help you stay visible, book clients, and set yourself up for your best busy season yet. Try Honeybook & save on your first year: https://share.honeybo...

2 months ago

26 minutes

Girl Means Business

How Brand Photos and Online Visibility Help Photographers Book More Clients

Send Me A Message or Question About This Episode You spend your days helping clients look amazing in front of the camera — but when’s the last time YOU stepped into the spotlight? In this episode, we’re talking about why brand photos and showing up online are non-negotiable for photographers who want to grow their business and book dream clients. I’ll share: ✔️ Why personal branding matters more than ever in the photography industry ✔️ How showing your face builds trust and connection wit...

3 months ago

22 minutes

Girl Means Business

Photographer Burnout Signs + Solutions: How to Find Balance in Your Business

Send Me A Message or Question About This Episode Feeling drained or uninspired in your photography business? You might be facing burnout without even realizing it. In this episode, we’re diving into the subtle (and not-so-subtle) signs of photographer burnout, why it happens, and how to set healthy boundaries to protect your creativity and energy. Tune in for actionable tips to help you avoid creative exhaustion and run a more sustainable photography business. Check out The Greenhouse coachin...

3 months ago

31 minutes

Girl Means Business

Tired of Instagram? How to Create A Marketing Plan Minus The Social Media

Send Me A Message or Question About This Episode Hate the idea of showing up on social media every day just to book clients? You’re not alone. In this episode, I’m sharing the history of social media marketing and how it has changed in the last few years, along with some of the tried and true marketing strategies that have gotten lost in the noise lately (but can be super powerful for your business) Whether you’re taking a social media break or just ready to market in a way that feels m...

3 months ago

29 minutes

Girl Means Business

Why Attracting Everyone Is Hurting Your Photography Brand (And What to Do Instead)

Send Me A Message or Question About This Episode Trying to be everything to everyone? 😬 That might be the very thing holding your business back. In this episode, I’m breaking down why niching down and owning your brand personality is key to attracting the right clients (the ones who love your style AND respect your pricing 💁‍♀️). Inside you’ll learn: 🎯 Why “generic” doesn’t convert 💡 How to define and embrace your brand voice 📣 What to do when you’re scared to repel people 🚨 Real-life signs...

3 months ago

20 minutes

Girl Means Business

How to Turn Your Photography Website Into a Client-Booking Machine

Send Me A Message or Question About This Episode Your website shouldn’t just look pretty—it should be working around the clock to turn visitors into paying clients. If it’s not, this episode is your wake-up call. 🚨 Today we’re digging into the key elements every photography website needs to actually convert, not just collect dust online. You’ll learn: 🖥️ The 5 must-have sections your site should include 🧲 Simple tweaks that turn your site into a client magnet 📱 Why your mobile site really m...

4 months ago

34 minutes

Girl Means Business

Why Photographers Struggle to Get Booked

Send Me A Message or Question About This Episode Let’s be real—if you’re not talking about your business, how will people know to book you? 👀 In this episode, we’re diving into one of the biggest mistakes photographers make: not promoting themselves enough. Whether you’re afraid of sounding salesy or you’re just not sure what to say, I’m sharing why staying quiet is costing you bookings—and how to change that without feeling awkward. You’ll learn: ✅ Why your audience needs to hear from you ...

4 months ago

21 minutes

Girl Means Business

Mini Session Marketing for Photographers: When They Work & How to Sell Them Out Fast

Send Me A Message or Question About This Episode Mini sessions can be a money-maker or a major headache—and in this episode, I’m helping you make sure it’s the first one. Whether you’re a mini session pro or still testing the waters, I’ll walk you through: 📸 When mini sessions make sense for your business 📅 How to time them for maximum bookings 📣 Creative ways to market them (without relying solely on social media) 💡 Tips to streamline your process and avoid burnout If you’ve ever launched ...

4 months ago

26 minutes

Girl Means Business

The Marketing Audit – 5 Quick Fixes to Get More Clients This Month

Send Me A Message or Question About This Episode Marketing your business doesn’t have to be overwhelming—sometimes, small tweaks can make a HUGE impact. In this episode, I’m sharing five quick fixes that will help you optimize your marketing and book more clients THIS MONTH. What You’ll Learn in This Episode: ✔️ The #1 website mistake photographers make (and how to fix it). ✔️ How to improve your messaging & offers to attract dream clients. ✔️ Why you NEED a lead capture system (and a s...

4 months ago

21 minutes