A question we often get asked is "What is Motion Capture?" This week on "Getting into it with Loveridge Digital" we are going to cover this topic and discuss the details! Motion capture is a production technique in which we record the movement of objects or people on a special stage called a motion capture stage, this stage is covered in cameras and can sometimes have up to 800 different ones on stage at once. Don't forget to give it a like and hit that subscribe button to stay up to date. Stay up to date with all of our different work on our social channels: Linkedin- https://www.linkedin.com/company/loveridgeds/ Facebook- https://www.facebook.com/LoveridgeDS/ Twitter- https://twitter.com/LoveridgeDS Instagram- https://www.instagram.com/loveridgeds/ If you need a project completed get in touch by heading to https://loveridgedigital.com/

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A question we often get asked is "What is Motion Capture?" This week on "Getting into it with Loveridge Digital" we are going to cover this topic and discuss the details! Motion capture is a production technique in which we record the movement of objects or people on a special stage called a motion capture stage, this stage is covered in cameras and can sometimes have up to 800 different ones on stage at once. Don't forget to give it a like and hit that subscribe button to stay up to date. Stay up to date with all of our different work on our social channels: Linkedin- https://www.linkedin.com/company/loveridgeds/ Facebook- https://www.facebook.com/LoveridgeDS/ Twitter- https://twitter.com/LoveridgeDS Instagram- https://www.instagram.com/loveridgeds/ If you need a project completed get in touch by heading to https://loveridgedigital.com/

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A question we often get asked is "What is the Magic Hour?" This week on "Getting into it with Loveridge Digital" we are going to cover this topic and discuss the details! The magic hour is usually the hour after sunset and before sunrise. Comparing this to the golden hour, which is before sunset and after sunrise. Don't forget to give it a like and hit that subscribe button to stay up to date. Stay up to date with all of our different work on our social channels: Linkedin- https://www.linkedin.com/company/loveridgeds/ Facebook- https://www.facebook.com/LoveridgeDS/ Twitter- https://twitter.com/LoveridgeDS Instagram- https://www.instagram.com/loveridgeds/ If you need a project completed get in touch by heading to https://loveridgedigital.com/

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A question we often get asked is "What is Visual Salience?" This week on "Getting into it with Loveridge Digital" we are going to cover this topic and discuss the details! Visual salience is essentially the process of our brains drawing our eyes to a certain point when we look at an image or a subject, this makes some items in the world stand out from their environment and immediately capture our attention. Don't forget to give it a like and hit that subscribe button to stay up to date. Stay up to date with all of our different work on our social channels: Linkedin- https://www.linkedin.com/company/loveridgeds/ Facebook- https://www.facebook.com/LoveridgeDS/ Twitter- https://twitter.com/LoveridgeDS Instagram- https://www.instagram.com/loveridgeds/ If you need a project completed get in touch by heading to https://loveridgedigital.com/

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A question we often get asked is "What is forced perspective?" This week on "Getting into it with Loveridge Digital" we are going to cover this topic and discuss the details! Forced perspective is a basic enough image manipulation trick used by creatives of all types ranging from budding photographers to cinematographers essentially forced perspective is the act of making an item appear larger than it actually is in real life. Don't forget to give it a like and hit that subscribe button to stay up to date. Stay up to date with all of our different work on our social channels: Linkedin- https://www.linkedin.com/company/loveridgeds/ Facebook- https://www.facebook.com/LoveridgeDS/ Twitter- https://twitter.com/LoveridgeDS Instagram- https://www.instagram.com/loveridgeds/ If you need a project completed get in touch by heading to https://loveridgedigital.com/

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A question we often get asked is "What are screen tests?" This week on "Getting into it with Loveridge Digital" we are going to cover this topic and discuss the details! A screen test is a filmed audition in which an actor shows you their skill by acting the scene in question out while being recorded. Don't forget to give it a like and hit that subscribe button to stay up to date. Stay up to date with all of our different work on our social channels: Linkedin- https://www.linkedin.com/company/loveridgeds/ Facebook- https://www.facebook.com/LoveridgeDS/ Twitter- https://twitter.com/LoveridgeDS Instagram- https://www.instagram.com/loveridgeds/ If you need a project completed get in touch by heading to https://loveridgedigital.com/

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A question we often get asked is "What is an animatic?" This week on "Getting into it with Loveridge Digital" we are going to cover this topic and discuss the details! An animatic is essentially a string of storyboard images put together with audio to show you how your project will flow in motion. Think of it like a next-generation storyboard. Don't forget to give it a like and hit that subscribe button to stay up to date. Stay up to date with all of our different work on our social channels: Linkedin- https://www.linkedin.com/company/loveridgeds/ Facebook- https://www.facebook.com/LoveridgeDS/ Twitter- https://twitter.com/LoveridgeDS Instagram- https://www.instagram.com/loveridgeds/ If you need a project completed get in touch by heading to https://loveridgedigital.com/

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A question we often get asked is "What is the production handover process?" This week on "Getting into it with Loveridge Digital" we are going to cover this topic and discuss the details! For anyone that isn't aware the production handover process is the last step before you launch your new gleaming video into the world! Don't forget to give it a like and hit that subscribe button to stay up to date. Stay up to date with all of our different work on our social channels: Linkedin- https://www.linkedin.com/company/loveridgeds/ Facebook- https://www.facebook.com/LoveridgeDS/ Twitter- https://twitter.com/LoveridgeDS Instagram- https://www.instagram.com/loveridgeds/ If you need a project completed get in touch by heading to https://loveridgedigital.com/

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A question we often get asked is "How does the shortlist approval process work?" This week on "Getting into it with Loveridge Digital" we are going to cover this topic and discuss the details! As a quick reminder a shot list is essentially a blueprint of the visual structure of your projects. It contains the “raw components” that you need to compose the piece systematically just like An architect would never consider building a structure without blueprints and you shouldn't consider a video without a shotlist! Don't forget to give it a like and hit that subscribe button to stay up to date. Stay up to date with all of our different work on our social channels: Linkedin- https://www.linkedin.com/company/loveridgeds/ Facebook- https://www.facebook.com/LoveridgeDS/ Twitter- https://twitter.com/LoveridgeDS Instagram- https://www.instagram.com/loveridgeds/ If you need a project completed get in touch by heading to https://loveridgedigital.com/

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A question we often get asked is "What is chroma keying?" This week on "Getting into it with Loveridge Digital" we are going to cover this topic and discuss the details! Chroma keying is the process of layering digital assets based on color hues, the name chroma comes from the fact that every color has a chroma range. Chroma keying is typically used in the video production space to enable a post-production team to digitally replace a background or scene and give them much more flexibility in post-production. Don't forget to give it a like and hit that subscribe button to stay up to date. Stay up to date with all of our different work on our social channels: Linkedin- https://www.linkedin.com/company/loveridgeds/ Facebook- https://www.facebook.com/LoveridgeDS/ Twitter- https://twitter.com/LoveridgeDS Instagram- https://www.instagram.com/loveridgeds/ If you need a project completed get in touch by heading to https://loveridgedigital.com/

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A question we often get asked is "What are drone videos?" This week on "Getting into it with Loveridge Digital" we are going to cover this topic and discuss the details! To begin its very important to define what actually is a "drone"? Well a drone is a UAV also known as an unmanned aerial vehicle essentially in laymans terms it means that there is no actual pilot contained within the hull of the vehicle when it is flying and is operated from a separate location using a remote control. Don't forget to give it a like and hit that subscribe button to stay up to date. Stay up to date with all of our different work on our social channels: Linkedin- https://www.linkedin.com/company/loveridgeds/ Facebook- https://www.facebook.com/LoveridgeDS/ Twitter- https://twitter.com/LoveridgeDS Instagram- https://www.instagram.com/loveridgeds/ If you need a project completed get in touch by heading to https://loveridgedigital.com/

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A question we often get asked is "What is Chiaroscuro?" This week on "Getting into it with Loveridge Digital" we are going to cover this topic and discuss the details! Firstly it's important to understand what is Chiaroscuro? Chiaroscuro is the term that is used to describe the art of using the contrast between light and dark within a piece to bring it to life and add visual depth and intrigue. Don't forget to give it a like and hit that subscribe button to stay up to date. Stay up to date with all of our different work on our social channels: Linkedin- https://www.linkedin.com/company/loveridgeds/ Facebook- https://www.facebook.com/LoveridgeDS/ Twitter- https://twitter.com/LoveridgeDS Instagram- https://www.instagram.com/loveridgeds/ If you need a project completed get in touch by heading to https://loveridgedigital.com/

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A question we often get asked is "What is ADR?" This week on "Getting into it with Loveridge Digital" we are going to cover this topic and discuss the details! Firstly it's important to understand what is ADR ? Well ADR stands for (Automatic Dialogue Replacement) which is more commonly known as Dubbing, This technique involves the re-recording of dialogue by the actors after filming as a way to improve audio fidelity or reflect dialogue changes. Don't forget to give it a like and hit that subscribe button to stay up to date. Stay up to date with all of our different work on our social channels: Linkedin- https://www.linkedin.com/company/loveridgeds/ Facebook- https://www.facebook.com/LoveridgeDS/ Twitter- https://twitter.com/LoveridgeDS Instagram- https://www.instagram.com/loveridgeds/ If you need a project completed get in touch by heading to https://loveridgedigital.com/

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A question we often get asked is "What elements contribute to a video's cost?" This week on "Getting into it with Loveridge Digital" we are going to cover this topic and discuss the details! While browsing the internet for a video production company often times you will find that you cannot find much pricing available publicly and often people wonder why? Are production companies' prices so high that they don't want to scare you off or is there another more realistic reason as to why many companies will not advertise their pricing. Don't forget to give it a like and hit that subscribe button to stay up to date. Stay up to date with all of our different work on our social channels: Linkedin- https://www.linkedin.com/company/loveridgeds/ Facebook- https://www.facebook.com/LoveridgeDS/ Twitter- https://twitter.com/LoveridgeDS Instagram- https://www.instagram.com/loveridgeds/ If you need a project completed get in touch by heading to https://loveridgedigital.com/

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A question we often get asked is "What are framerates?" This week on "Getting into it with Loveridge Digital" we are going to cover this topic and discuss the details! You are in the middle of your pre-production process with your chosen production company and they ask you, "What framerate would you like the delivered video to be in?" When asked this you then raise your brow as you have no clue what they are talking about! Fear not as today we will demystify what framerates are ! Don't forget to give it a like and hit that subscribe button to stay up to date. Stay up to date with all of our different work on our social channels: Linkedin- https://www.linkedin.com/company/loveridgeds/ Facebook- https://www.facebook.com/LoveridgeDS/ Twitter- https://twitter.com/LoveridgeDS Instagram- https://www.instagram.com/loveridgeds/ If you need a project completed get in touch by heading to https://loveridgedigital.com/

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A question we often get asked is "What is Casting?" This week on "Getting into it with Loveridge Digital" we are going to cover this topic and discuss the details! You have officially committed that you want to create a video for your company and are now in the pre-production process with your chosen production company, but you suddenly think to yourself "How will they pick talent for the video?", This is where Casting comes in! Don't forget to give it a like and hit that subscribe button to stay up to date. Stay up to date with all of our different work on our social channels: Linkedin- https://www.linkedin.com/company/loveridgeds/ Facebook- https://www.facebook.com/LoveridgeDS/ Twitter- https://twitter.com/LoveridgeDS Instagram- https://www.instagram.com/loveridgeds/ If you need a project completed get in touch by heading to https://loveridgedigital.com/

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A question we often get asked is "What is a table-read?" This week on "Getting into it with Loveridge Digital" we are going to cover this topic and discuss the details! Often times when working on a project that has a large scope you may find it necessary in the pre-production phase to include something called a table-read or script read. This is when the key members and cast of a project all come together, typically at a large table hence the name and do a read-through of the script together. Don't forget to give it a like and hit that subscribe button to stay up to date. Stay up to date with all of our different work on our social channels: Linkedin- https://www.linkedin.com/company/loveridgeds/ Facebook- https://www.facebook.com/LoveridgeDS/ Twitter- https://twitter.com/LoveridgeDS Instagram- https://www.instagram.com/loveridgeds/ If you need a project completed get in touch by heading to https://loveridgedigital.com/

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A question we often get asked is "What is B-roll?" This week on "Getting into it with Loveridge Digital" we are going to this topic and discuss the details! To begin we must understand what B-roll is, B-roll is any footage that is shot for your video and is considered complementary or supplementary to the main focus of the piece, B-roll typically is shot separate to the A-roll which is shot during principal photography. Don't forget to give it a like and hit that subscribe button to stay up to date. Stay up to date with all of our different work on our social channels: Linkedin- https://www.linkedin.com/company/loveridgeds/ Facebook- https://www.facebook.com/LoveridgeDS/ Twitter- https://twitter.com/LoveridgeDS Instagram- https://www.instagram.com/loveridgeds/ If you need a project completed get in touch by heading to https://loveridgedigital.com/

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A question we often get asked is "What is the difference between a video and a film?" This week on "Getting into it with Loveridge Digital" we are going to this topic and discuss the details! Now for some of us, the distinction is clear, a video is something we watch on our phones on facebook and a film we watch online on netflix right? Well the distinction actually isnt that clear and goes right back to the beginning where it all began. Don't forget to give it a like and hit that subscribe button to stay up to date. Stay up to date with all of our different work on our social channels: Linkedin- https://www.linkedin.com/company/loveridgeds/ Facebook- https://www.facebook.com/LoveridgeDS/ Twitter- https://twitter.com/LoveridgeDS Instagram- https://www.instagram.com/loveridgeds/ If you need a project completed get in touch by heading to https://loveridgedigital.com/

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A question we often get asked is "What is the difference between a video and a film?" This week on "Getting into it with Loveridge Digital" we are going to this topic and discuss the details! Now for some of us, the distinction is clear, a video is something we watch on our phones on facebook and a film we watch online on netflix right? Well the distinction actually isnt that clear and goes right back to the beginning where it all began. Don't forget to give it a like and hit that subscribe button to stay up to date. Stay up to date with all of our different work on our social channels: Linkedin- https://www.linkedin.com/company/loveridgeds/ Facebook- https://www.facebook.com/LoveridgeDS/ Twitter- https://twitter.com/LoveridgeDS Instagram- https://www.instagram.com/loveridgeds/ If you need a project completed get in touch by heading to https://loveridgedigital.com/

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