Gift guides carry plenty of benefits. And with the number of holidays out there, their value lasts beyond November and December. Gift guides are relevant for: Valentine’s dayMother’s dayFather’s daySt. Patrick’s dayEasterEarth dayHalloween — or any other holiday, depending on the country where you sell your products. So if you haven't created a gift guide for your store yet, perhaps you should try it this year. To help you get started, we've put together 9 steps to plan, c...

As an ecommerce brand owner, you’ll have to make important decisions every day. And you can make better-informed decisions if you create a habit of collecting customer feedback regularly. To help you get started, we’ve covered everything you need to know about gathering customer feedback: 5 types of feedback, 5 ways to collect it, and 5 ideas for implementing it in your strategy.Tune in! Resources we've mentioned in this episode: 10 Examples of customer satisfaction qu...

You may spend countless hours every week working hard to build your email list. But have you ever stopped to think about how your campaigns perform? You can have the largest list in your space, but if your email marketing metrics aren’t performing as they should, you may have to rethink everything you do, from your list-building efforts to your campaigns. From this episode, you’ll learn what email metrics you should track and how to improve them. Tune in! Useful links: 7 Ways to get mor...

Are you a smaller brand stressed about Black Friday? If your answer is YES, we’ve got you covered. In this episode, we’ll talk about 12 low-cost ideas to help you make the most out of this holiday sale season using the power of email marketing. 🎁 We've also prepared a sample email schedule for your next Black Friday campaign. Find it at the end of this blog post, along with more inspiring examples. Create beautiful email signup forms, coupon boxes, and pop-up surveys for your store w...

You’ve heard it before: lead magnets are a great tactic to build an email list and entice shoppers to buy. The pressing question isn’t why you should use lead magnets, but how do you use them for your ecommerce business. In this episode, we're going over 5 common lead magnets for ecommerce: purchase discountfree shipping coupongifts or free sampleseducation contentcontest or giveaway participationWe're also going to provide examples and tips for using each lead magnet type. 🎧 Tune in...

Do you want to make email marketing one of your core revenue-generating channels, but don’t know where to begin? We get it. There are many types of marketing emails you can send, and with so many options available, it’s easy to get overwhelmed. In this episode, we're talking about 7 key emails you should be sending to your subscribers. If you're looking for ideas to get started, tune in! Want to dive deeper? Read about these 4 types of marketing emails in detail: Guide to abandoned cart ...

Getting an ecommerce store up and running is only the first step to launching a successful business online. Now you need to establish strategies that will help you get sales. More often than not, what you need isn't a silver bullet but a combination of tactics working together in unison to help you reach your revenue goals. This episode will help you brainstorm these tactics and get to the action! If you prefer the blog version of this episode (with examples!), here it is. Dive deeper: W...

Cross-selling is an often overlooked but incredibly powerful strategy you can use to increase the average order value (AOV) in your online store. In this episode, we'll walk you through 7 different approaches to get started with cross-selling. Whether you're using Shopify or any other ecommerce platform, you'll surely benefit by implementing at least one of these strategies in your store. Helpful links for Shopify merchants: Hot to create a cross-selling popup for ShopifyGuide to crafting a...

In recent years, many ecommerce brands have started using SMS marketing as their communication channel. “But this is too old-school,” - you may say. We get it. But what if we told you that 58% of consumers said that SMS messages are the most effective way for businesses to reach them quickly? In this episode, we're talking about: advantages of sms marketing for ecommerceways you can use sms marketing for your storesteps to launch your first sms marketing campaignBonus: popup template desi...

Welcome to episode 35 of Getsitecontrol Insider! Our invited guests for this episode are Chase Clymer – the Co-founder at Electric Eye, the top agency that helps ecommerce brands using Shopify to power their business, and Giorgia Mangoni – our customer happiness manager at Getsitecontrol. Tune in to hear about the biggest challenges ecommerce brands face today! Questions discussed in this episode: Is it easier or more challenging to launch and grow an online store now, than it was 5 ...

In today’s episode, we’re going to discuss upselling: the tactic many business owners ignore for the fear of coming across as too salesy. Are you feeling hesitant about it, too? Then tune in to learn 8 easy upselling techniques you can implement in your store to get more sales without being pushy. Check out the collection of product upsell popups you can customize and add to your store without coding: see the collection. Want more marketing tips for your ecommerce store? Check out o...

There are two huge benefits of sending win-back emails. First, you may be able to rekindle old, inactive relationships a customer once had with your business. That's right: it means returning customers and more sales. Second, you'll be able to delete subscribers whose email addresses are no longer in use (or who have simply lost interest in a business altogether). And that means a more efficient email list, higher open rate, and more engagement. Find out how to launch a working win-back e...

As an ecommerce marketer, there’s one truth you have to remember: consumers love coupons. No matter what customer segment your business targets and how luxurious the products you sell, consumers can’t resist the opportunity to pay less for a product they want to buy. In this episode, we're talking about coupon marketing: What are the different types of coupons you can use? How to create a coupon? How to promote a coupon in your online store?Tune in to hear answers to all these ques...

If you're running an ecommerce store, you want to take every opportunity to turn your visitors into email subscribers and stay in touch with them. Why? Because there’s an endless stream of stats that prove email marketing is the most profitable channel for e-commerce. So what are the best to invite people to join your email list? There are a few great tactics, actually, and we're covering these tactics in our new episode. Want to see real-life examples of how ecommerce businesses get ema...

Shopify is an amazing ecommerce platform - no doubt about that. But like with any platform, sales won’t happen on their own 🤷 In this episode, we're talking about real-life tactics that will help you get those first (and most difficult) sales and continue attracting customers. Specifically, we'll cover the following strategies: Leveraging free sources of trafficCreating and monetizing an email listGetting more Shopify sales with paid trafficOptimizing your store to make more salesPrepare yo...

Dropshipping is easy on paper. In reality, there are some questions you need to ask yourself before getting started. How profitable is dropshipping?What ecommerce platform do you work on?How do you actually open your store?How many products do you need to start?How do you promote your store?In this episode, we'll go over each of these questions and provide a handful of resources to help you get started. Read the text version with the step-by-step guide to setting up a Shopify store here. D...

If you're an Ecommerce business owner, you surely know what shopping cart abandonment is. But do you know the best way to deal with those abandoned carts? Meet the ultimate guide to writing abandoned cart emails. From this episode, you'll find out: what exactly you should include in an abandoned cart emailhow many emails should you send when you should send them and much moreBonus: in the text version of this episode, you'll find subject lines and abandoned cart email templates! ...

Permission-based email marketing entails sending promotional emails only to people who have given you explicit permission to do so. In this episode, we'll discuss 7 ways to implement permission-based email marketing in your business. Tune in! Prefer reading a text version? Check out this blog post on permission-based email marketing. Ready to start using the tactics we've discussed? Then add a GDPR-friendly email opt-in popup to your website. Here is an example. Create beautiful email sig...

If you own an ecommerce store, one of the most important metrics you want to keep track of is your average order value or AOV. By itself, AOV is just another number. But once you start analyzing it in the context of you cost per sale, your conversion rate, and other metrics, the average order value helps you determine: If your pricing strategy is workingIf you can be profitable in the long runAnd where you should focus your growth effortsIn most cases, it is only natural to want to inc...

Shopping cart abandonment is like a splinter in any ecommerce store owner’s foot; it’s painful to experience but avoidable if you know where to look. By the end of this episode, you'll have a clear understanding of what may cause cart abandonment in your store, and learn 5 proven tactics to reduce the abandonment rate. Prefer reading the text version instead? Then check out the blog post where we've shared specific tools and popup templates to help you fix shopping cart abandonment. Create...