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Get REAL about marketing
REAL Agency
28 episodes
2 months ago
Welcome to a special roundtable episode of Get Real About Marketing where we're talking all things student accommodation where we're diving into the dynamic industry, exploring how it has evolved over the past 15 years and what’s next on the horizon! I'm joined by an impressive line up: Sarah Canning, Deenie Lee, and Dan Smith from the Housed Podcast, Jennie Shaw of Unite Student's Accommodation Matters plus special guests Richard Stott from Kexgill Group and University Quarter, and Rebecca O...
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Marketing
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Welcome to a special roundtable episode of Get Real About Marketing where we're talking all things student accommodation where we're diving into the dynamic industry, exploring how it has evolved over the past 15 years and what’s next on the horizon! I'm joined by an impressive line up: Sarah Canning, Deenie Lee, and Dan Smith from the Housed Podcast, Jennie Shaw of Unite Student's Accommodation Matters plus special guests Richard Stott from Kexgill Group and University Quarter, and Rebecca O...
Show more...
Marketing
Business
Episodes (20/28)
Get REAL about marketing
Student Accommodation Podcast Summit
Welcome to a special roundtable episode of Get Real About Marketing where we're talking all things student accommodation where we're diving into the dynamic industry, exploring how it has evolved over the past 15 years and what’s next on the horizon! I'm joined by an impressive line up: Sarah Canning, Deenie Lee, and Dan Smith from the Housed Podcast, Jennie Shaw of Unite Student's Accommodation Matters plus special guests Richard Stott from Kexgill Group and University Quarter, and Rebecca O...
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1 year ago
53 minutes

Get REAL about marketing
... What makes TikTok tick.
Let's face it, the caption you painstakingly crafted for an hour, balancing wit with wisdom, might not be as appreciated by others as you hope... Do people even pay attention to captions these days? Listen to this episode as we explore how businesses are (and can) successfully navigate TikTok regardless of business account restrictions. Listen in as Em and Laura chat about TikTok's vast potential, and reveal what a huge percentage of users use the platform for - and how bu...
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1 year ago
35 minutes

Get REAL about marketing
... Mystery Shopping
Join Laura and Em in this episode as they demystify the concept of mystery shopping, a critical tool for managing brand reputation and understanding user experiences. Discover why mystery shopping is the role of marketing teams including to asses customer service, staff performance, and product knowledge to name just a few! Hear about the key components of a successful mystery shopping program, including clear objectives and detailed customer profiles, and how specific feedback can lea...
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1 year ago
22 minutes

Get REAL about marketing
... Work experience.
Join us this week as we dive into National Work Experience Week on our podcast! Listen in as Laura sits down with Zach, who recently wrapped up an action-packed week at REAL Agency. From mastering our staging inventory database to designing his own virtual tour (check it out here: Zach’s Virtual Tour), Zach didn’t just show up, he shone! This episode goes beyond just Zach’s impressive stint; we’re shedding light on a challenge that hits home for many young people today: snagging that crucial ...
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1 year ago
13 minutes

Get REAL about marketing
... BTS content for social media.
Dive into the latest episode of our podcast with Laura and Em, where we uncover the power and potential of behind-the-scenes (BTS) content for social media. This episode focuses on our work with a national property client, guiding you through the delicate legalities of featuring residents and customers in content, ensuring privacy and consent every step of the way. Hear about how we train client site teams to create compelling BTS content that adheres to legal standards and captures the authe...
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1 year ago
31 minutes

Get REAL about marketing
... Social Media for Property Marketing
Join Laura and Em as they dive into the tailored world of social media content. This episode uncovers why it's crucial to craft unique content for each platform, rather than recycling the same posts everywhere. We're breaking down how Instagram's visual appeal differs from TikTok's UGC and Pinterest's detail, aspirational shots. Discover the art of platform-specific content and hear actionable tips on creating content that resonates without feeling like a sales pitch. From storytelling and b...
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1 year ago
24 minutes

Get REAL about marketing
... Text to video AI
Dive into the future of storytelling with us as we explore the revolutionary world of text-to-video AI technology. In this episode, we're unravelling how this cutting-edge tool is transforming digital content creation, turning simple text into vivid video narratives with platforms like Synthesia, DeepBrain AI, and Runway ML leading the charge. Discover how this innovation is not only revolutionising video content production by making it faster and more accessible but also posing...
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1 year ago
9 minutes

Get REAL about marketing
Real Talk: International Women's Day 2024
Join Em, Tracey, Saj and myself, as we chat around the topic of "Inspire Inclusion" this International Women's Day. We're cutting through the fluff to talk about gender equality - where it starts, whose job it is to promote positive change, and why it really matters! From the classroom to the office, we question everything from 'who teaches us about equality', 'can we ditch the old "blue and pink" job labels?' to 'the increase in gender-specific networking groups'. Expect straight talk, opini...
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1 year ago
55 minutes

Get REAL about marketing
… Photography, with Kenny Clayton
Dive into the art of photography with Laura and her guest Kenny, as they explore the blend of skill and creativity essential for property photography. As REAL Agency's seasoned photographer and videographer, Kenny shares insights on crafting the perfect brief and the magic of working without one. Discussions distinguish what makes exceptional photography and offers practical tips for clients to maximise their shoot days. From mastering lighting and composition to understanding when spontanei...
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1 year ago
54 minutes

Get REAL about marketing
... Customer UX in Retail Marketing
Delve into the timeless art of customer experience in online and offline retail as Laura and Em chat through the evolution of user experience in retail marketing. This episode talks through the so-called "revolutionary" concept of customer experience, tracing its lineage up to the digital storefronts of today. Discussions demonstrate that the fundamentals of personalisation, engagement, and storytelling have been the bedrock of retail since its inception. To get in touch with the REA...
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1 year ago
25 minutes

Get REAL about marketing
... The power of property branding
Dive into the dynamic realm of property branding with Em and Laura, uncovering the transformative power of property branding. Unpack the necessity of strong brands for new build developments, estate agents, large-scale communities such as BTR, PBSA and Co-Living, and explore how group and regional development brands influence market presence. Delve into case studies including Skaus Haus, Bentier and The Paddock showcasing how they weave local heritage and sustainability into their identitie...
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1 year ago
24 minutes

Get REAL about marketing
... Sustainability in retail marketing
Dive into the sustainable side of retail with Laura and Em as they discuss the innovative ways retail brands are making eco-friendly waves. Find out which well known high street brand is mastering the art of user-generated content (UGC) even without traditional social media! Hear about Lacoste’s clever campaign, IKEA's cleverly sustainable marketing and not forgetting their famous meatballs! Hear about the sustainable deodorant brand that's redefining product personalisation and the ec...
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1 year ago
23 minutes

Get REAL about marketing
... Place marketing trends
Dive into the evolving world of place and destination marketing as Laura and Em bring you a peek into how places are captivating audiences in this digital era. Discover the impact of digital storytelling and social media in creating compelling narratives for destinations. Listen in and uncover how some social platforms can be an essential tool for community engagement and place branding - when used right. To get in touch with the REAL team, email us at hello@thisisreal.agency Want to keep up...
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1 year ago
12 minutes

Get REAL about marketing
... Property marketing trends
Explore modern property marketing trends as Laura and Em dive into how technology and lifestyle shifts are reshaping real estate! Listen in as they discuss the rise of VR and virtual experiences, from immersive virtual tours to AR/VR innovations, transforming how properties are showcased. Hear how remote working trends are impacting the property market and how property marketing is evolving as buyer and renter preferences change. And finally, delve into the growing demand for green buildings ...
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1 year ago
14 minutes

Get REAL about marketing
... Retail marketing trends (part 2)
Continue the conversation with Laura & Em as they delve into the latest retail marketing trends. This episode covers everything from the rise of voice commerce and its impact on retailers to the latest developments in social commerce, including the buzz around TikTok Shop. Tune in as they tackle the important topic of sustainability in retail and retail marketing. Listen in on their discussion about how environmental awareness is not only influencing consumer decisions but also sha...
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1 year ago
22 minutes

Get REAL about marketing
... Retail marketing trends (part 1)
Dive into the future of retail as Laura and Em unpack the latest developments shaping retail marketing. Discover the continued rise of e-commerce, spotlighting innovations that make online shopping more engaging and efficient. Sustainability's role in consumer decision-making is a key focus and the conversation highlights how eco-consciousness is influencing marketing strategies in 2024! This episode sheds light on how AI and Big Data are revolutionising personalisation in retail marketing an...
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1 year ago
22 minutes

Get REAL about marketing
... Trendspotting
Welcome to Season 2! Kicking off with '2023 trendspotting' we're thrilled to introduce our new co-hosts, Laura and Em. Enjoy listening as they bring a vibrant and witty edge to our exploration of the last 12 month's key marketing trends. Season 2 kicks off with a captivating conversation on the topic of the 2023 word of the year and the 2024 Pantone colour of the year. In this intro episode, we also start to dive into: The evolution of influencer marketing, and the shift towards concise, imp...
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1 year ago
26 minutes

Get REAL about marketing
Season 2 - Trailer
To get in touch with the REAL team, email us at hello@thisisreal.agency Want to keep up to date with all things REAL? Follow us here: REAL Agency Instagram REAL Agency LinkedIn REAL Agency X
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1 year ago
1 minute

Get REAL about marketing
The look back episode
As our little podcast hits its first big milestone (150 downloads!!), join Mia & Amy as they quiz each other on the topics covered in the last 8 episodes! In this episode, we discuss the future of the podcast and who we’d like to join us as a guest! Check out some of the campaigns we mentioned in this episode including: KFC’s FCK campaign Always #LikeAGirl IWD campaign Nandos reactive marketing campaign (heatwave) Roblox x Gucci (metaverse) To get in touch with the REAL team, email...
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3 years ago
21 minutes

Get REAL about marketing
Reactive Marketing
In a world without fried chicken, there’s only one way to apologise… a humorous social media post that reaches 796 million people, obviously. In this episode, we discuss reactive marketing and how it differs from proactive marketing, with viral examples from the brands that do it best! Find out the benefits of incorporating reactive marketing into your content plan, whilst making sure not to hop onto the bandwagon too late! Check out some of the campaigns we mentioned in this episode: Ald...
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3 years ago
22 minutes

Get REAL about marketing
Welcome to a special roundtable episode of Get Real About Marketing where we're talking all things student accommodation where we're diving into the dynamic industry, exploring how it has evolved over the past 15 years and what’s next on the horizon! I'm joined by an impressive line up: Sarah Canning, Deenie Lee, and Dan Smith from the Housed Podcast, Jennie Shaw of Unite Student's Accommodation Matters plus special guests Richard Stott from Kexgill Group and University Quarter, and Rebecca O...