🔥 Get Your Free Revenue Management Report: https://www.freewyldfoundry.com/report

In this episode, Kaye and Eric celebrate Freewyld Foundry's first profitable quarter and reveal their unique approach to sharing success with their team. They discuss the three options for handling company profits and explain why they chose a profit-sharing bonus plan that incentivizes excellence while fostering a culture of ownership.

Key Topics Covered:

The Profit Milestone

• Achieving the first profitable quarter after years of reinvestment
• The difference between revenue and actual profit
• Why most entrepreneurs never see profit despite high revenue

Three Options for Profit

• Reinvesting back into the business
• Owners taking dividends
• Sharing with the team (the path Freewyld chose)

The Bonus Plan Structure

• Based on tenure, performance KPIs, and seniority level
• Designed to attract and retain top revenue management talent
• Future vision: allowing team members to invest bonuses into Freewyld real estate projects

Building Culture Through Rituals

• Starting every meeting with professional and personal wins
• Implementing "unreasonable hospitality" for B2B clients
• Creating company-specific language (like "MIFA" - Make It F***ing Awesome)

Communication & Leadership

• Leading without ego in challenging conversations
• Approaching problems as "us versus the problem"
• Over-communicating appreciation and celebrating client wins

Notable Quotes:

• "We never really understand what profit is. We see top line revenue and we invest it, constantly keep growing the business."
• "By bringing the team members into the profit pool, it gives them a sense of ownership to what we're doing."
• "Culture is made up of rituals, emotional highlights, and how you communicate to each other."

Connect with the Hosts:

• LinkedIn: Eric D. Moeller
• Follow Freewyld Foundry for more revenue management insights

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Want our team to run your pricing through World Cup ’26? Get a free revenue audit: https://www.freewyldfoundry.com/report The 2026 FIFA World Cup (June 11–July 19, 2026) will send up to 6 million visitors across host cities in the U.S., Canada, and Mexico. If you operate in or near a host market, a smart strategy could turn June/July into a year’s worth of revenue.

What we cover

• Key dates that move the market (including the group-stage draw on December 5, 2025)
• Host cities to watch (Vancouver, Seattle, SF Bay Area, Los Angeles, Kansas City, Dallas, Houston, Atlanta, Miami, Toronto, Boston, Philadelphia, New York/New Jersey, plus Mexico City, Guadalajara, Monterrey)
• Why fan zones and downtown corridors matter as much as stadiums
• Pricing philosophy when comps are thin (bias high, protect inventory, monitor pacing)
• Travel spillover to nearby destinations (Grand Canyon, Vegas, national parks, regional drives)
• Cultural touches that convert (e.g., bikes + orange swag for Dutch supporters)
• How to monitor market signals daily without losing your mind

Action steps

1. Raise your June–July 2026 base rates now (2–10× your norm, depending on proximity + property quality).
2. Block or minimum-stay protect high-demand nights until after the draw.
3. Calendar alert: December 5, 2025 — release of group-stage draw → expect a booking rush within hours.
4. Map your micro-locations: stadium, downtown, fan zones (municipal announcements), transit, watch-party districts.
5. Daily scan post-draw: track competitor pricing, pick-ups, and event calendars; adjust pacing thresholds.
6. Differentiate listings for specific fan bases (amenities, décor accents, transit guides, supporter-area tips).
7. Widen your net: push content/SEO for “near [host city]” itineraries; capture spillover demand.

Links & resources

• Match info & schedule: fifa.com
• Free revenue audit (for $1M+ portfolios / ~15+ listings): freewyldfoundry.com/report

Work with us

Want our team to run your pricing through World Cup ’26? Apply for a free revenue audit: freewyldfoundry.com/report

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👉 Get a Free Revenue Review → https://www.freewyldfoundry.com/report

Find out how much money your portfolio is leaving on the table. Risk-free.

What does real leadership look like when your STR company is growing faster than you can keep up?

In this episode of Get Paid for Your Pad, Eric Moeller (CEO of Freewyld and Freewyld Foundry) and Kaye Putnam (Head of Marketing at Freewyld) take you behind the scenes of what it takes to lead, scale, and sustain a high-growth short-term rental business, without losing your sanity or your team.

They share how to evolve from attack mode to strategic leadership, how to build a strong culture of A-player talent, and what it really means to lead with humility and curiosity in a remote-first hospitality company.

You’ll discover:

• Why “pressure is a privilege” for fast-growing STR leaders

• How to stop micromanaging and start empowering your team

• The real difference between managing and leading

• How to identify and elevate A-players in your organization

• What it takes to build culture inside a remote STR team

• How to have hard conversations without ego or conflict

Eric and Kaye also unpack the leadership shift from control to clarity, the role of overcommunication in scaling, and why defining culture early is the key to sustainable growth in hospitality.

💡 Topics Covered:

• Leadership in the short-term rental and hospitality industry

• Building culture and alignment in remote STR teams

• Servant leadership and the “humble and hungry” mindset

• From operator to strategic CEO in STR growth

• Leading through pressure, uncertainty, and rapid scaling

🔗 Relevant Links:

Learn more about Freewyld Foundry → https://www.freewyldfoundry.com

Follow Eric Moeller → https://www.linkedin.com/in/ericmoeller/

Follow Kaye Putnam → https://www.linkedin.com/in/kayeputnam/

Follow Freewyld → https://www.linkedin.com/company/freewyldfoundry

Keywords:

leadership, Airbnb, short-term rentals, team culture, property management, hospitality, Freewyld, Freewyld Foundry, STR growth, scaling teams, servant leadership, conscious leadership, leadership mindset, vacation rentals, hospitality business, Airbnb host, remote leadership

Hosted on Acast. See acast.com/privacy for more information.

👉 Get a Free Revenue Review → https://www.freewyldfoundry.com/report

Find out how much money your portfolio is leaving on the table. Risk-free.

What if you could finally make your low season perform like a pro’s high season?

In this episode of Get Paid for Your Pad, Jasper Ribbers (Co-Founder of Freewyld Foundry) shares the exact Low Season Strategy they use across 43 short-term rental portfolios to stay ahead of the market, protect visibility, and keep occupancy strong when everyone else slows down.

The low season doesn’t have to drain your revenue. Jasper reveals how pacing, smart pricing, and proactive planning can help you maintain momentum on OTAs and build long-term growth even in your toughest months.

You’ll discover:

• Why low season performance determines your summer revenue potential

• How to track your Market Penetration Index (MPI) and stay ahead of the curve

• The right way to lower prices without hurting your high season ADR

• How to use seasonal pricing profiles instead of slashing base rates

• Why long-stay discounts can boost occupancy and visibility simultaneously

Jasper also explains why reacting late destroys algorithm traction, how to keep cleaners and maintenance teams busy during off months, and why momentum is the real currency of revenue management.

💡 Topics Covered:

• Pacing and MPI explained for low season success

• Seasonal pricing profiles in Pricelabs, Wheelhouse, and Beyond

• Length-of-stay discounts and snowbird opportunities

• Maintaining OTA visibility and momentum year-round

• Why low season planning starts months in advance

🔗 Relevant Links:

Join the Foundry community → https://www.freewyldfoundry.com

Get your Free Revenue Report → https://www.freewyldfoundry.com/report

Follow Jasper Ribbers → https://www.linkedin.com/in/jasperribbers

Keywords:

Airbnb, low season strategy, short-term rentals, Freewyld Foundry, revenue management, pacing, MPI, occupancy strategy, pricing optimization, property management, Airbnb growth, seasonal pricing, vacation rentals, host strategy, STR performance, Get Paid for Your Pad

Hosted on Acast. See acast.com/privacy for more information.

👉 Get a Free Revenue Review → https://www.freewyldfoundry.com/report

Find out how much money your portfolio is leaving on the table. Risk-free.

What happens when your local government suddenly changes short-term rental laws, cutting your guest capacity from 17 to 10 overnight?

In this episode of Get Paid for Your Pad, Eric Moeller (CEO of Freewyld) and Kaye Putnam (Brand Strategist at Freewyld) share how Riverside County’s new short-term rental regulation forced a complete rethink of their operations, strategy, and brand growth plan.

You’ll discover:

• How a new Riverside occupancy cap instantly changed Freewyld’s business model

• The exact mindset shift that turned frustration into expansion

• Why regulation can be the best catalyst for brand and design innovation

• How Eric plans to rezone Freewyld’s Idyllwild cabins into a full hotel project

• The critical role of mentors, architects, and community when scaling STRs

• How to stay profitable and compliant amid fast-changing STR laws

Eric and Kaye also unpack what this means for the broader short-term rental industry, and why hosts must adapt their operations, brand story, and pricing models to survive the new wave of local regulation.

💡 Topics Covered:

• Riverside County’s new STR occupancy law

• How to pivot when guest capacity drops

• The difference between reaction and resilience in hospitality

• Turning regulation into opportunity through brand strength

• The future of STR zoning, compliance, and hospitality growth

🔗 Relevant Links:

Learn more about Freewyld Foundry → https://www.freewyldfoundry.com

Follow Eric Moeller → https://www.linkedin.com/in/ericmoeller/

Follow Freewyld → https://www.linkedin.com/company/freewyldfoundry

Keywords:

Riverside County, short-term rental law, STR regulation, occupancy cap, Airbnb, vacation rentals, Freewyld, Freewyld Foundry, short-term rental growth, hospitality brand, real estate development, zoning, hotel conversion, regulation strategy, Airbnb host, property management, STR pivot, compliance, hospitality innovation

Hosted on Acast. See acast.com/privacy for more information.

👉 Get a Free Revenue Review → https://www.freewyldfoundry.com/report

Find out how much money your portfolio is leaving on the table. Risk-free.

What happens when Airbnb quietly shifts 12.5% of your revenue overnight?

In this episode of Get Paid for Your Pad, Jasper Ribbers (Head of Revenue Management at Freewyld) and Miles Chew (Revenue Manager at Freewyld Foundry) break down Airbnb’s new 15.5% host fee, explain what it means for your payouts, and show you how to fix your pricing strategy before your margins vanish.

You’ll discover:

• The exact markup you need to stay revenue-neutral

• How to adjust cleaning, pet, and resort fees to avoid losses

• Why small miscalculations in PMS markups can quietly drain six figures

• How this update affects management splits and owner payouts

• The hidden ripple effect on guest pricing, demand, and taxes

Jasper and Miles also explain why Airbnb made this move, what it means for hosts globally, and how to keep your pricing consistent across OTA channels without sacrificing rate parity.

💡 Topics Covered:

• Airbnb’s 15.5% host fee breakdown

• How to calculate the right markup using Freewyld’s tool

• PMS limitations, rounding errors, and pricing precision

• Adjusting management and cleaning fees to stay profitable

• How to communicate these changes transparently to owners and guests

🔗 Relevant Links:

Learn more about Freewyld Foundry → https://www.freewyldfoundry.com

Follow Jasper Ribbers → https://www.linkedin.com/in/jasperribbers/

Follow Freewyld → https://www.linkedin.com/company/freewyldfoundry

Keywords:

Airbnb, Airbnb host, Airbnb fees, Airbnb update, short-term rentals, vacation rentals, revenue management, pricing strategy, property management, Freewyld, Freewyld Foundry, STR growth, Airbnb pricing, Airbnb markup, hospitality industry, profit optimization

Hosted on Acast. See acast.com/privacy for more information.

👉 Get a Free Revenue Review → https://www.freewyldfoundry.com/report

Find out how much money your portfolio is leaving on the table. Risk-free.

In this episode of Get Paid for Your Pad, Kaye Putnam (Head of Marketing at Freewyld) sits down with Eric Moeller (CEO of Freewyld and Freewyld Foundry) and Jasper Ribbers (Head of Revenue Management) to break down what they discovered at VRMA Las Vegas 2025, including how they uncovered millions in missed profit during live Turbo Rev Revs.

They reveal the surprising truth about pricing tools, why “set it and forget it” automation is quietly costing operators six figures a year, and how hands-on revenue strategy still beats AI every time.

You’ll discover:

• How Freewyld’s 15-minute Turbo Rev Revs exposed $4.15M in missed revenue
• The most common mistakes even experienced hosts make with pricing tools
• Jasper’s simple KPI framework to track and improve performance daily
• Why AI is trending everywhere but still not delivering real revenue impact
• The critical difference between cheap management and high-impact strategy
• How social content and brand storytelling are becoming essential to STR growth

Eric, Jasper, and Kaye also share the biggest takeaways from leading a packed Skills Lab at VRMA, the shift from “old-school vacation rentals” to modern STR operations, and why operators who review every single booking are the ones who win.

💡 Topics Covered:

• Real-world proof of hidden revenue inside STR portfolios
• The gap between automation and true optimization
• How to evaluate if your pricing process is leaving money behind
• Why AI tools aren’t enough without expert human oversight
• Content, community, and data as growth pillars for 2025

🔗 Relevant Links:

Apply for a Free Revenue Report → https://www.freewyldfoundry.com/report

Follow Eric Moeller → https://www.linkedin.com/in/ericdmoeller/

Follow Kaye Putnam → https://www.linkedin.com/in/kayeputnam/

Follow Jasper Ribbers → https://www.linkedin.com/in/jasperribbers/

Keywords:

short-term rentals, Airbnb revenue, hidden revenue, VRMA, revenue management, pricing strategy, Turbo Rev Revs, STR growth, dynamic pricing, Freewyld, Freewyld Foundry, hospitality leadership, property management, Airbnb optimization, AI in hospitality

Hosted on Acast. See acast.com/privacy for more information.

👉 Get a Free Revenue Review → https://www.freewyldfoundry.com/report

Find out how much money your portfolio is leaving on the table. Risk-free.

What if you could sit inside Airbnb HQ and hear Brian Chesky reveal the company’s next big move?

In this episode of Get Paid for Your Pad, Eric Moeller (CEO of Freewyld and Freewyld Foundry) and Kaye Putnam (Head of Marketing at Freewyld) share everything they learned at Airbnb’s invite-only Host Summit, where top operators got a first look at the future of hospitality.

Airbnb is officially entering a new era. The platform is doubling down on Pro Hosts, design-driven listings, and hospitality experiences that build trust. Eric breaks down what that means for you, why quality will now determine visibility and success, and how hosts can evolve from managing listings to leading true hospitality brands.

You’ll discover:

• What Airbnb’s “Pro Host” initiative really means for scaling operators

• How quality, trust, and design impact ranking and bookings

• The merchandising secrets that make listings convert faster

• What Gen Z and Latino travelers expect from modern hosts

• How global events like FIFA 2026 will shape future travel demand

Eric and Kaye also share how Airbnb is investing in tools, reps, and education to help Pro Hosts operate at a higher level, and why “heads in beds” is no longer enough to stand out.

💡 Topics Covered:

• Airbnb’s shift from listings to full hospitality experiences

• How to build trust through storytelling and brand presence

• Why “relentless hospitality” separates 4.6 hosts from 4.9+

• How to design listings that inspire emotion and connection

🔗 Relevant Links:

Learn more about Freewyld → https://www.freewyld.co

Join the Foundry community → https://www.freewyldfoundry.com

Follow Eric Moeller → https://www.linkedin.com/in/ericdmoeller/

Follow Kaye Putnam → https://www.linkedin.com/in/kayeputnam/

Keywords:

Airbnb, Pro Host, short-term rental, hospitality, Freewyld, Freewyld Foundry, Airbnb host, quality hosting, Airbnb design, Brian Chesky, property management, STR growth, Airbnb 2025, travel trends, experiential travel

Hosted on Acast. See acast.com/privacy for more information.

👉 Get a Free Revenue Review → https://www.freewyldfoundry.com/report

Find out how much money your portfolio is leaving on the table. Risk-free.

What if the key to higher revenue, better reviews, and happier guests… had four paws?

In this World Animal Day special of Get Paid for Your Pad, Jasper Ribbers (CEO and Co-Founder of Freewyld) sits down with his furry co-host Elvis, a five-year-old Pomeranian and self-proclaimed Airbnb expert. Together, they reveal why being pet-friendly isn’t just good hospitality, it’s smart business.

Forget the idea that pets create problems. The truth? They create profits. Pet-friendly listings not only attract more bookings, but also earn better reviews, build guest loyalty, and perform better in competitive markets.

You’ll discover:

• Why pet-friendly listings outperform standard Airbnbs in occupancy and review scores
• The psychology of pet owners and how it impacts guest behavior
• How to set fair pet fees and cleaning policies that actually work
• Why drive-to markets benefit most from accepting pets
• Safety and design tips to make your space pet-ready without extra hassle

Jasper also shares his personal experience traveling with Elvis and the surprising data on how pets can increase your average booking lead time, reduce risk of parties, and boost your marketing reach through user-generated content.

💡 Topics Covered:

Pet-friendly Airbnb strategy

Pricing and cleaning fee structure

Host-to-guest relationship building

Marketing to pet owners and families

Revenue growth through niche positioning

🔗 Relevant Links:

Apply for a Free Revenue Report → https://www.freewyldfoundry.com/report

Follow Jasper Ribbers → https://www.linkedin.com/in/jasperribbers/

Learn more about Freewyld Foundry → https://www.freewyldfoundry.com

Keywords:

pet-friendly Airbnb, short-term rental, STR revenue, Airbnb strategy, pet-friendly hosting, revenue management, hospitality, Freewyld, Freewyld Foundry, Jasper Ribbers, vacation rental marketing, dynamic pricing, STR optimization

Hosted on Acast. See acast.com/privacy for more information.

👉 Get a Free Revenue Review → https://www.freewyldfoundry.com/report

Find out how much money your portfolio is leaving on the table. Risk-free.

What separates a scalable short-term rental operator from one stuck in spreadsheets?

In this episode of Get Paid for Your Pad, Jasper Ribbers sits down with Jonathan Sukhia, CEO and co-founder of Topkey, to reveal how leading hosts automate their STR finances, close their books faster, and recover thousands in missed owner charges.

Forget the myth that bookkeeping is just about compliance. The truth? Financial clarity is a growth weapon. Operators who scale beyond 20, 50, or 100 units all have one thing in common: they systemize money movement before it breaks their business.

You’ll discover:

• Why most STR hosts lose money without realizing it
• The hidden financial blind spots killing profitability
• How automation can cut bookkeeping time from weeks to days
• The difference between outsourcing vs. systemizing your finances
• Real examples of operators scaling faster with transparent accounting

Jonathan and Jasper also unpack how Topkey integrates PMS, QuickBooks, and banking tools into one dashboard, why trust accounting is simpler than you think, and how financial visibility empowers hosts to make smarter, faster decisions.

💡 Topics Covered:

The true cost of manual expense tracking

How to identify and recover unbilled owner charges

Building scalable financial workflows for STR companies

Why automation is reshaping hospitality finance

🔗 Relevant Links:

Explore Topkey → https://www.topkey.io

Follow Jonathan Sukhia → https://www.linkedin.com/in/jonathansukhia

Follow Jasper Ribbers → https://www.linkedin.com/in/jasperribbers

Keywords:

short-term rental, STR finances, Airbnb hosts, property management, expense tracking, bookkeeping automation, trust accounting, Topkey, Jasper Ribbers, financial operations, vacation rental software, scaling STR businesses

Hosted on Acast. See acast.com/privacy for more information.

👉 Apply for a Free Revenue Review: If you’re running $1M+ in annual STR bookings, you could be leaving serious money on the table. Apply here → https://www.freewyldfoundry.com/get-started

Pricing tools are powerful, but they don’t think for you.

In this episode of Get Paid For Your Pad, Eric Moeller and Kaye Putnam unpack where pricing tools stop, and where true revenue management begins for professional STR operators.

You’ll hear why:

• Occupancy is misleading and MPI is the real metric
• Pacing and booking windows reveal demand signals most hosts miss
• Flexible minimum night stays can actually increase long bookings
• Strict cancellation policies often hurt visibility and conversion
• Pricing tools can’t replace human strategy and market insight

Mentioned in the episode:

• Freewyld Foundry (Revenue & Pricing Management service)
• VRMA Pricing Power Skills Lab & Turbo Revenue Reports
• Airbnb pricing strategies, comp sets, and pacing tools

📍 Subscribe to Get Paid For Your Pad and explore more resources at FreewyldFoundry.com.

🎯 Keywords:

Airbnb pricing, STR revenue management, pacing, MPI, booking windows, minimum nights, occupancy vs profitability, vacation rental strategy, Airbnb conversion, property management.

Hosted on Acast. See acast.com/privacy for more information.

👉 Get a Free Revenue Review → https://www.freewyldfoundry.com/report

Find out how much money your portfolio is leaving on the table. Risk-free.

What separates a million-dollar Airbnb host from everyone else?

In this episode of Get Paid for Your Pad, Kaye Putnam (Head of Marketing at Freewyld) sits down with Eric Moeller (CEO of Freewyld and Freewyld Foundry) to reveal the real mindset, systems, and revenue strategies behind top-performing STR operators.

Forget the myth that a pricing tool alone can maximize your income. The truth? Automation is not optimization. The hosts that break the $1M+ mark know when to step out of the weeds, release control, and lean on experts.

You’ll discover:

• Why ego quietly kills STR growth (and how to fix it)
• The common revenue blind spots in $1M+ portfolios
• Why “set it and forget it” pricing is leaving six figures behind
• How growth-minded CEOs scale from 15 units to 100+
• Real proof points: Troy’s jump from $1M to $4M, and Sheboygan Vacation Rentals’ 30% lift without adding properties

Eric and Kaye also share why top CEOs value peace of mind as much as profit, and how to tell if you’re acting like a hectic host or a strategic leader.

💡 Topics Covered:

• Invisible revenue opportunities most operators miss
• How to recognize when you’ve become the bottleneck
• Practical steps to delegate pricing and reclaim your time
• Why automation isn’t enough without daily, expert oversight

🔗 Relevant Links:

Apply for a Free Revenue Report → https://www.freewyldfoundry.com/report

Follow Eric Moeller → https://www.linkedin.com/in/ericdmoeller/

Follow Kaye Putnam → https://www.linkedin.com/in/kayeputnam/

Keywords:

short-term rental, Airbnb revenue, dynamic pricing, revenue management, STR growth, hospitality leadership, Freewyld, Freewyld Foundry, property management, scaling Airbnb

Hosted on Acast. See acast.com/privacy for more information.

Get your free Revenue Report (hand-done by our team) → https://www.freewyldfoundry.com/get-started

Airbnb-only is a risk. In this episode, we break down why Booking.com has become a must-have revenue channel for professional STR operators—and how to set it up so discounts work for you (not against you). We cover ratings (1–10 vs Airbnb’s binary), merchant payments, Genius/mobile promos, rate plans, markups, and how to keep owners calm when parity isn’t perfect.

What you’ll learn

• Why Booking.com’s 1–10 rating system cushions revenue impact from the occasional meh review
• How the merchant model solves the old chargeback headache
• The Genius program: why hitting 3 reviews fast matters and how to unlock the badge-driven conversion lift
• Mobile-only rates, preferred program, and visible promos that act like hotel-grade conversion boosters
• The truth about price parity (and why a 15–25% Booking.com markup is a sane default)
• Onboarding playbook: the first 30–60 days to momentum without nuking your other channels
• Listing optimization: how to use the Property Page Score to hit 100% and earn visibility

Quick hits / Takeaways

• Airbnb’s binary review culture can tank a listing with a few 4⭐ reviews; BDC’s 1–10 keeps you alive and converting.
• Use Genius + 10% mobile early to win visibility; once unlocked, apply a markup so discounts don’t undercut your floor.
• Expect imperfect parity—that’s normal on BDC. The game is markup + visible, conversion-driving discounts.
• Get to three reviews fast (follow up with guests; incentives ok) → unlock Genius → watch conversion rise.
• Treat BDC like a hotel channel: rate plans, visible offers, and merchandising matter more than on Airbnb.

Links & resources

• 👉 Free Revenue Report (for $1M+ STR portfolios): https://www.freewyldfoundry.com/get-started
• VRMA Las Vegas — catch our 90-minute Pricing Power workshop & come say hi at booth #1118

Hosted on Acast. See acast.com/privacy for more information.

👉 Apply for a Free Revenue Review: If you’re running $1M+ in annual STR bookings, you could be leaving serious money on the table. Apply here → https://www.freewyldfoundry.com/get-started

Logo or host photo, what makes guests book on Airbnb?

In this episode of Get Paid For Your Pad, Eric Moeller and Kaye Putnam unpack the branding dilemma every STR operator faces: should your Airbnb profile lead with a polished company logo or a personal host photo?

You’ll hear why:

• A face builds instant trust and stronger guest connections
• Logos can help scale but sometimes reduce conversion
• Consistency in branding matters across multiple listings
• Choosing wrong risks making your STR look like a commodity

Mentioned in the episode:

• Freewyld (Eric’s STR brand)
• Freewyld Foundry (Revenue & Pricing Management service)
• Airbnb profile branding strategies

📍 Subscribe to Get Paid For Your Pad and explore more resources at FreewyldFoundry.com.

🎯 Keywords:

Airbnb profile, STR branding, host photo vs logo, guest trust, short-term rentals, Airbnb conversion, brand identity, direct bookings, vacation rental strategy, property management.

Hosted on Acast. See acast.com/privacy for more information.

👉 Apply for a Free Revenue Review: If you’re running $1M+ in annual STR bookings, you could be leaving serious money on the table. Apply here → https://www.freewyldfoundry.com/get-started

Are you using Airbnb’s built-in merchandising tools to actually increase your revenue, or are your discounts invisible to guests?

In this episode of Get Paid For Your Pad, Jasper Ribbers uncovers the hidden power of OTA merchandising on Airbnb. He explains why most operators apply discounts incorrectly, how visible offers like strike-through pricing and banners boost both conversions and ranking, and the practical steps to set up promotions that work. Drawing from his team’s experience managing 38+ portfolios, Jasper reveals the frameworks that help Airbnb hosts win more bookings without sacrificing profitability.

In this episode you will learn:

• Why visible discounts drive more conversions than silent price drops
• How Airbnb merchandising impacts both bookings and search visibility
• The right way to use early bird, last-minute, and custom promotions

We also talk about:

• When to apply length-of-stay discounts for higher occupancy
• The risks of following Airbnb account manager advice blindly
• Why custom promotions can sometimes show a discount without lowering your price

Keywords: Airbnb discounts, OTA merchandising, Airbnb revenue management, short-term rentals, pricing strategy, booking conversions, Freewyld, custom promotions, STR growth, Airbnb visibility

Hosted on Acast. See acast.com/privacy for more information.

👉 Apply for a Free Revenue Review: If you’re running $1M+ in annual STR bookings, you could be leaving serious money on the table. Apply here → https://www.freewyldfoundry.com/get-started

Is it really worth paying to be featured on a TV show if you want to grow your STR business?

In this episode of Get Paid For Your Pad, Eric Moeller, Co-Founder of Freewyld, and Kaye Putnam, Head of Marketing at Freewyld, share their full experience of getting featured on the Emmy-awarded TV show Staycation. They explain why they invested, what happened behind the scenes, and the results they saw in direct bookings, brand awareness, and content creation.

In this episode you will learn:

• How Freewyld got featured on Staycation and what it cost
• The impact on website traffic, direct bookings, and STR brand authority
• Why social proof and video content can be more powerful than reach

We also talk about:

• Using podcasts, PR, and influencer collabs to grow your STR business
• How backlinks and SEO drive direct booking growth
• The future of SEO in a world of AI and ChatGPT

Keywords: STR, Staycation, direct bookings, Freewyld, short-term rental marketing, social proof, content marketing, influencer marketing, Airbnb growth, OPA strategy, SEO for STR

Hosted on Acast. See acast.com/privacy for more information.

👉 Apply for a Free Revenue Review: If you’re running $1M+ in annual STR bookings, you could be leaving serious money on the table. Apply here → https://www.freewyldfoundry.com/get-started

What happens when traditional STR deals no longer pencil out, Airbnb’s review system becomes harsher, and local governments push restrictive ordinances?

In this episode of Get Paid For Your Pad, Jasper Ribbers sits down with Garrett Ham, founder and CEO of Weekender Management, to reveal how he’s navigating one of the toughest markets for short-term rentals in years.

Garrett shares how he has acquired 10+ properties in the past year using creative financing strategies while fighting a legal battle before the Arkansas Supreme Court over restrictive Fayetteville ordinances. He also opens up about the risks of Airbnb’s stricter review system, where even a single four-star review can slash visibility and cost hosts thousands in lost bookings.

💡 Takeaways:

• Why traditional STR acquisitions rarely work in 2025
• How to use seller financing and other creative deal structures
• Why knowing your bottom line is key to negotiations
• How regulations could reshape property rights in Arkansas and beyond
• What stricter Airbnb reviews mean for revenue and visibility

Whether you manage 5 units or 50, this episode gives you actionable strategies to acquire properties, protect your listings, and grow smarter in a challenging market.

🔗 Relevant Links:

• Weekender Management → weekendermanagement.com
• Freewyld Foundry → freewyldfoundry.com

📌 Keywords: short-term rentals, Airbnb investing, creative financing, property management, STR regulations, 5-star reviews, Freewyld, Weekender Management

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👉 Apply for a Free Revenue Review: If you’re running $1M+ in annual STR bookings, you could be leaving serious money on the table. Apply here → https://www.freewyldfoundry.com/get-started

In this episode of Get Paid for Your Pad, Kaye Putnam (Head of Marketing at Freewyld) interviews Madi Rifkin, founder of Mount, about how she created the Content Army, a community of creators that is reshaping how hospitality brands, property managers, and tourism destinations collaborate with influencers.

Madi shares how she went from being frustrated with traditional influencer partnerships (expensive, inauthentic, hard to track) to building a system that now has 10,000+ applicants and dozens of active creators producing organic, aligned, and highly effective content for travel “hidden gems.”

In this episode you’ll learn:

• What the Content Army is and how it actually works
• Why “wannabe influencers” may be your strongest marketing allies
• How to organize creator retreats that multiply content and generate FOMO
• The most important lessons in matching brands with creators
• Strategies for measuring real impact on direct bookings and traffic
• Common mistakes when working with influencers (and how to avoid them)

We also talk about:

• How a viral TikTok with 1M+ views launched the project
• Partnerships with property managers and tourism boards in Jackson Hole and Aruba
• Why the future of hospitality marketing blends content, experiences, and community

🎯 Keywords:

short-term rental, influencer marketing, content strategy, direct bookings, hidden gems, tourism marketing, Content Army, property managers, hospitality growth, organic social media

Hosted on Acast. See acast.com/privacy for more information.

👉 Apply for a Free Revenue Review: If you’re running $1M+ in annual STR bookings, you could be leaving serious money on the table. Apply here → https://www.freewyldfoundry.com/get-started

In this episode of Get Paid For Your Pad, Jasper Ribbers (Head of Revenue Management at Freewyld Foundry) dives deep into one of the most misunderstood yet powerful concepts in STR revenue management: pacing.

Hosts constantly ask:

• Why do short-term rentals slash prices last minute while hotels and airlines often raise theirs?
• What KPIs actually matter when tracking pacing?
• When should you pace behind, with, or ahead of the market?

Using real-world examples, from Ibiza flights to Taylor Swift concerts, Jasper explains why STR operators can’t afford to blindly follow hotel or airline pricing models. He breaks down the Market Penetration Index (MPI) as the go-to KPI for forward occupancy, reveals how pickup trends should guide your pricing decisions, and shares exactly when it pays to undercut the market versus hold firm.

You’ll learn:

• The key differences between airline/hotel inventory and STR inventory
• Why most operators panic and drop rates too quickly
• How MPI uncovers whether you’re pacing behind, in line, or ahead
• Scenarios where “last man standing” pricing can win big
• Why seasonality and booking windows must shape your pricing targets

If you’ve ever struggled with last-minute discounts, inconsistent occupancy, or uncertainty about whether you’re pacing correctly, this episode gives you a practical roadmap to approach revenue management with confidence.

Takeaways:

• Treat pacing as a leading indicator of revenue performance, not an afterthought
• Use MPI + pickup together for smarter pricing decisions
• Sometimes pacing behind the market is the winning move
• Availability settings and timing can make or break your portfolio’s revenue

Keywords:

short-term rental, Airbnb pricing, pacing strategy, revenue management, occupancy rate, dynamic pricing, MPI, Freewyld, STR success, booking optimization

Hosted on Acast. See acast.com/privacy for more information.

👉 Get Your Free Revenue Review → https://www.freewyldfoundry.com/report

What if you could take your short-term rental business from 17% to nearly 50% direct bookings in just six weeks? In this episode of Get Paid For Your Pad, Eric Moeller and Kaye Putnam break down the exact influencer collaboration strategy that turned a $900 investment into over $12,000 in direct revenue.

You’ll discover:

• How to choose local influencers that actually drive bookings
• The giveaway format that generated 233,000+ views and thousands of new prospects
• Why global or personality-driven creators fail to convert for STRs
• The must-have contracts and content rights that protect your brand
• How single-property landing pages transform attention into bookings

This isn’t theory. It’s a real case study STR operators can use to reduce OTA reliance, build brand awareness, and grow direct bookings with intentional influencer partnerships.

🎧 Listen now and learn how to stop decorating, start branding, and design collaborations that deliver real ROI.

Keywords

Direct bookings, influencer collaborations, short-term rentals, STR growth, Instagram giveaways, hospitality marketing, property management, Freewyld case study, Airbnb revenue, OTA alternatives

Timestamps

00:00 – Tripling direct bookings in six weeks

02:14 – Why some influencer campaigns fail to convert

07:05 – The profile of creators who actually drive bookings

09:08 – How to find and qualify the right accounts

10:16 – Outreach strategies: DM vs. email

11:10 – Timelines, weekday hosting, and trades

13:29 – Setting expectations and giving direction

15:24 – Contracts, content rights, and model releases

17:28 – Giveaway mechanics that create virality

21:43 – Results: 233k views and $12k in direct bookings

24:36 – ROI breakdown and ad-value comparison

27:50 – Improving the direct booking experience

32:05 – Landing pages vs. full websites for campaigns

34:31 – How STR hosts can apply this playbook

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