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Get Paid For Your Pad | Airbnb Hosting | Vacation Rentals | STR Revenue Management
Jasper Ribbers
649 episodes
1 day ago

Get Paid For Your Pad is the go-to podcast for Airbnb hosts, short-term rental operators, and vacation rental entrepreneurs who want to scale smarter, earn more, and stay ahead of industry shifts.


Hosted by Jasper Ribbers, Eric Moeller, and Kaye Putnam from Freewyld Foundry, this podcast delivers actionable tips on Airbnb pricing strategies, revenue management, direct bookings, listing optimization, and guest experience. You'll hear from real hosts, property managers, and industry pros who share behind-the-scenes insights, lessons learned, and the systems they use to grow profitable STR businesses.


Whether you're managing one property or one hundred, you'll walk away with practical strategies to increase occupancy, boost profits, and build a sustainable short-term rental brand.

Tune in weekly to learn how to thrive in today’s competitive Airbnb market, and get paid what you’re worth.


Freewyld Foundry offers revenue and pricing management (RPM) services to the top 1% of STR hosts. Learn more and request a free Revenue Report: https://www.freewyldfoundry.com


Hosted on Acast. See acast.com/privacy for more information.

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All content for Get Paid For Your Pad | Airbnb Hosting | Vacation Rentals | STR Revenue Management is the property of Jasper Ribbers and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Get Paid For Your Pad is the go-to podcast for Airbnb hosts, short-term rental operators, and vacation rental entrepreneurs who want to scale smarter, earn more, and stay ahead of industry shifts.


Hosted by Jasper Ribbers, Eric Moeller, and Kaye Putnam from Freewyld Foundry, this podcast delivers actionable tips on Airbnb pricing strategies, revenue management, direct bookings, listing optimization, and guest experience. You'll hear from real hosts, property managers, and industry pros who share behind-the-scenes insights, lessons learned, and the systems they use to grow profitable STR businesses.


Whether you're managing one property or one hundred, you'll walk away with practical strategies to increase occupancy, boost profits, and build a sustainable short-term rental brand.

Tune in weekly to learn how to thrive in today’s competitive Airbnb market, and get paid what you’re worth.


Freewyld Foundry offers revenue and pricing management (RPM) services to the top 1% of STR hosts. Learn more and request a free Revenue Report: https://www.freewyldfoundry.com


Hosted on Acast. See acast.com/privacy for more information.

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Episodes (20/649)
Get Paid For Your Pad | Airbnb Hosting | Vacation Rentals | STR Revenue Management
Are You a Hectic Host or a Strategic CEO?

👉 Get a Free Revenue Review → https://www.freewyldfoundry.com/report Find out how much revenue you’re leaving on the table, risk-free.


What’s the real difference between a hectic host and a high-performing CEO in the short-term rental space?


In this episode, Kaye Putnam and Eric Moeller break down how successful STR leaders escape the daily grind and create real business freedom. You’ll learn why systems, energy management, and delegation aren't just buzzwords, they're essential tools for scaling without burning out.


Eric shares the behind-the-scenes of helping Troy (a client in Northern Michigan) go from 30 to over 100 listings, culminating in his first $1M revenue month. The secret? Getting out of the weeds, hiring elite operators, and focusing on high-leverage activities only the CEO can do.


Whether you're still handling pricing yourself or buried in customer service messages, this episode is a wake-up call. You’ll walk away with the mindset shifts and practical systems you need to step fully into your role as a strategic CEO.


💡 Topics covered:

  • Signs you’re stuck in “reactive” mode
  • How to run an “energy audit” on your weekly tasks
  • Systems = freedom: why delegation is non-negotiable
  • Why pricing your own listings is probably costing you six figures
  • Real-world example: how Troy scaled from chaos to clarity (and 3x'd his revenue)
  • How to use tools like ChatGPT to scale your SOPs


🔗 Episode Links

  • Eric Moeller (Co-founder, Freewyld) → https://www.linkedin.com/in/ericdmoeller/
  • Kaye Putnam → https://www.linkedin.com/in/kayeputnam/
  • Freewyld Foundry (RPM Service) → https://www.freewyldfoundry.com/


⏱️ Chapter Timestamps

00:00 – The Hectic Host vs. The Strategic CEO

02:48 – Understanding Reactivity in Business

05:35 – The Cost of Being in the Weeds

08:40 – Energy Management vs. Time Management

11:32 – The Importance of Delegation and Systems

14:11 – Troy's Success Story: A Case Study

19:52 – Key Strategies for Scaling Your Business

22:57 – The Role of Systems in Business Freedom

26:33 – Effective Delegation and Ownership

32:07 – Final Thoughts and Action Steps


Hosted on Acast. See acast.com/privacy for more information.

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1 week ago
30 minutes 42 seconds

Get Paid For Your Pad | Airbnb Hosting | Vacation Rentals | STR Revenue Management
How to Win at STR Conferences (Without Burning Out)
Want to outperform the market?
Freewyld Foundry’s Revenue & Pricing Management service is driving a 24.6% performance lift for $1M+ STR operators—even in down markets. If you're managing 15+ listings and want a free pricing audit, apply here →


In this episode of Get Paid For Your Pad, Kaye Putnam (Head of Marketing at Freewyld) is joined by Eric Moeller (CEO of Freewyld and Freewyld Foundry) to break down how to make the most of STR conferences.


If you’ve ever left a conference wondering whether it was worth the time or cost, this is for you. Eric shares his “3 Conference Hacks” and explains how being intentional before and during an event can dramatically change the outcome.


You’ll hear:

  • Why the hallways and cocktail hours are more valuable than the panels
  • How Eric preps as an introvert (hint: start with a workout)
  • What questions to ask that leave a lasting impression
  • The Will Guidara story that changed how Eric shows up at events
  • How to host your own meetup (and why it positions you as a connector)
  • Why VRMA is still the one to watch—and what we’re teaching there


We also talk about:

  • The upcoming VRMA Vegas workshop: “Pricing Power: How the Top STR Hosts Outpace the Market”
  • What makes that session different (no fluff, just actionable results)
  • A preview of Freewyld’s newest expansion plans—and how to connect if you're a property owner or investor


🎯 Mentioned in the Episode:

  • Freewyld Foundry – Revenue Management for $1M+ STR Portfolios
  • VRMA International Conference
  • IMN Conference in Park City


🔥 Eric’s Go-To Networking Questions:

  1. “What are you working on right now that excites you the most?”
  2. “Is there any way I can support you?”


📍 If you’ll be at IMN in Park City or VRMA in Vegas—come say hi. Ask us the two questions above, and let’s connect.


Hosted on Acast. See acast.com/privacy for more information.

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3 weeks ago
23 minutes 49 seconds

Get Paid For Your Pad | Airbnb Hosting | Vacation Rentals | STR Revenue Management
From Banker to STR Pro: How Alex DeCamp Built Great Stays

Get STR revenue management off your plate. Get a free Revenue Report to see if you're leaving money on the table: https://freewyldfoundry.com/get-started


In this episode of Get Paid For Your Pad, Jasper Ribbers sits down with Alex De Camp, founder of Great Stays in Detroit, Michigan. A former banker turned short-term rental operator, Alex shares his path from redeveloping properties in Detroit to managing a growing STR portfolio, with over 150 turns a month.


They dive into how Alex automated his operations, leveraged Freewyld Foundry's RPM service, and how early involvement in the LegendsX community shaped his journey.


You’ll hear how Alex’s experience inspired his next big move: opening a laundromat to vertically integrate laundry into his STR business, cutting costs, improving quality, and creating a more efficient turnover process.


The episode is packed with practical insights on SOPs, AI, team building, and scaling smart (not just fast).


Hosted on Acast. See acast.com/privacy for more information.

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4 weeks ago
32 minutes 43 seconds

Get Paid For Your Pad | Airbnb Hosting | Vacation Rentals | STR Revenue Management
Mastering Operational Excellence in Short-Term Rentals

🎯 Want to scale your short-term rental business without chaos?

Apply for a free Revenue Review at FreewyldFoundry.com/get-started and discover where you can unlock serious growth.


In this episode of Get Paid for Your Pad, Kaye Putnam and Eric Moeller unpack the often-overlooked engine behind every thriving STR brand: operational excellence.

They explore how the best short-term rental operators use systems, processes, documentation, and technology to deliver consistent guest experiences, reduce stress, and scale with confidence. From tools like Breezeway to lessons learned from high-stakes industries like aviation and healthcare, this is a tactical conversation grounded in real-world experience.


Whether you're managing five properties or fifty, operational excellence is how you create reliability, elevate hospitality, and free yourself from day-to-day firefighting.


Keywords: operational excellence, short-term rentals, hospitality, systems, processes, guest experience, technology, tools, documentation, growth


🕐 Episode Chapters

00:00 – Introduction to Operational Excellence

02:47 – Understanding Operational Excellence

05:30 – Tools and Technology for Operations

08:19 – Learning from High-Stakes Industries

11:16 – Building Systems for Success

14:07 – Documenting Processes Effectively

16:37 – The Impact of Operational Excellence

19:29 – Resources for Improvement

22:19 – Community and Mastermind Benefits

25:03 – Looking Ahead: Unreasonable Hospitality


🎧 Listen now and start building the systems that will support your next stage of growth.

FreewyldFoundry.com/get-started


Hosted on Acast. See acast.com/privacy for more information.

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1 month ago
23 minutes 33 seconds

Get Paid For Your Pad | Airbnb Hosting | Vacation Rentals | STR Revenue Management
The 4 Non-Negotiables of STR Success in 2025

Want to turn your STR portfolio into a revenue machine? Apply for a free Revenue Review → https://www.freewyldfoundry.com/get-started


In this episode, Kaye Putnam joins Freewyld co-founder Eric Moeller for a candid conversation on what really drives long-term success in short-term rentals. Spoiler: it’s not just your pricing tool.


They break down the four non-negotiables every elite STR operator needs to master:

  • Brand and Product
  • Unreasonable Hospitality
  • Revenue Mastery
  • Operational Excellence


Using the Freewyld brand as a case study, they explore how these pillars work together to create a differentiated guest experience, improve profitability, and scale with confidence.


Whether you're managing 15+ units or just thinking bigger, this episode delivers clarity, strategy, and inspiration for growing a hospitality-first, brand-driven STR business.


Keywords:

short-term rental, STR success, hospitality, brand strategy, unreasonable hospitality, revenue mastery, operational excellence, FreeWild, guest experience, property management


⏱️ Episode Chapters

00:00 – Intro: Why the STR game has changed

02:37 – The Four Non-Negotiables of STR

05:29 – Brand & Product: Where it all starts

08:35 – Unreasonable Hospitality: The FreeWild secret

11:17 – Revenue Mastery: Smarter pricing, better profit

14:12 – Operational Excellence: Your brand depends on it

16:53 – Building a STR Brand: Lessons from FreeWild

19:52 – Creating Emotional Guest Connections

22:51 – Wrap-Up: Applying the 4 non-negotiables


Hosted on Acast. See acast.com/privacy for more information.

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1 month ago
27 minutes 49 seconds

Get Paid For Your Pad | Airbnb Hosting | Vacation Rentals | STR Revenue Management
From Stuck to Scaling: Masterminds for STR Entrepreneurs

🎧 Ready to grow faster with fewer missteps? Join the Foundry Mastermind → freewyldfoundry.com/foundry-mastermind

If you’re scaling a short-term rental business, this is your room.


In this episode, Kaye Putnam and Eric Moeller unpack the real power behind mastermind groups for entrepreneurs - why they work, what makes them fail, and how to get the most out of them. They break down the mindset and structure that drive true transformation inside the right group.


You'll learn:

  • Why perspective and community are non-negotiable for growth
  • What to look for (and avoid) when joining or building a mastermind
  • How the Foundry Mastermind is helping STR hosts solve real business challenges in real time


Whether you’re new to masterminds or ready to level up into an industry-specific group, this conversation will help you find the support, strategy, and collaboration you need to thrive.


Mentioned:

Foundry Mastermind →freewyldfoundry.com/foundry-mastermind


Keywords: masterminds, entrepreneurship, community, collaboration, networking, personal growth, business challenges, peer support, Foundry Mastermind, short-term rentals


Chapters

00:00 The Power of Masterminds

02:58 Defining Masterminds

06:02 Creating and Joining Masterminds

08:48 Maximizing Value in Masterminds

12:05 Finding the Right Mastermind

15:06 Introducing the Foundry Mastermind

18:05 The Evolution of Masterminds

21:05 Continuous Growth Through Masterminds


Hosted on Acast. See acast.com/privacy for more information.

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2 months ago
23 minutes 59 seconds

Get Paid For Your Pad | Airbnb Hosting | Vacation Rentals | STR Revenue Management
Make STR Revenue Management Sexy (Seriously)

Take your revenue seriously—or risk falling behind. Get a free Revenue Report analysis of your current pricing strategy (for $1M+ STR hosts): https://freewyldfoundry.com/get-started


In this episode, Kaye Putnam and Eric Moeller dive deep into one of the most overlooked growth levers in short-term rental businesses: revenue management. Whether you're operating a few units or managing a large portfolio, understanding how to optimize your pricing strategy can make or break your profitability.


They break down the most common mistakes hosts make—like set-it-and-forget-it pricing—and explore the benefits of dynamic pricing tools, in-house experts, and third-party revenue optimization services. This is a must-listen if you're serious about growing your STR business with a CEO mindset.


🎯 Key Takeaways:

  • Revenue management is critical for profitability in the STR industry.
  • Most hosts unknowingly leave money on the table.
  • Tools alone aren't enough—strategy is key.
  • Hosts must assess their current capabilities and options: Learn and lead revenue strategy themselves, Hire internally, or Partner with experts
  • A daily focus on pricing decisions drives business growth.
  • The most successful operators treat revenue management as a core business function.


⏱ Episode Chapters:

00:00 – Introduction to Revenue Management

05:07 – Identifying Revenue Management Gaps

11:42 – Strategies for Maximizing Revenue

21:10 – Choosing the Right Revenue Management Approach

27:39 – Conclusion and Future Insights


Keywords: revenue management, short-term rentals, pricing strategy, dynamic pricing, hospitality, business growth, Freewyld, property management, revenue optimization, CEO mindset


Hosted on Acast. See acast.com/privacy for more information.

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2 months ago
23 minutes 41 seconds

Get Paid For Your Pad | Airbnb Hosting | Vacation Rentals | STR Revenue Management
The Emotional Roller Coaster of Property Acquisition

🎧 Join Our Investor List: https://freewyld.com/invest-in-freewyld/

Get early access to property acquisition opportunities, behind-the-scenes updates, and insights into how we’re crafting a hospitality brand with soul.


In this episode, Kaye Putnam and Eric Moeller pull back the curtain on the emotional and strategic journey behind Freewyld’s latest real estate acquisition. From the excitement of discovering a promising property to the challenges of staying true to the Freewyld brand identity, they share raw insights and hard-earned lessons.


You’ll hear how the team balanced investor relations, cash flow planning, and renovation realities—while staying focused on building a hospitality brand designed to stand the test of time. This is a candid look at entrepreneurship, the importance of market fit, and the grit it takes to build a legacy business in the property acquisition space.

Whether you're an aspiring real estate investor, a hospitality brand builder, or simply someone who appreciates the emotional side of business, this episode is for you.


⏱ Episode Chapters

00:00 – Introduction to Freewyld's Journey

02:58 – The Search for the Perfect Property

06:13 – Emotional Roller Coaster of Property Acquisition

08:59 – Brand Identity and Market Fit

11:47 – Highs and Lows of the Acquisition Process

17:47 – Navigating Challenges and Investor Relations

29:52 – Lessons Learned and Future Focus


Keywords: Freewyld, property acquisition, hospitality, brand identity, investor relations, emotional journey, business lessons, market fit, real estate, entrepreneurship


Hosted on Acast. See acast.com/privacy for more information.

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2 months ago
31 minutes 50 seconds

Get Paid For Your Pad | Airbnb Hosting | Vacation Rentals | STR Revenue Management
3 Things We Did to Make Freewyld a Top-Performing STR

🎧 Start here: Get your custom Revenue Report


In this behind-the-scenes episode, Kaye Putnam and Eric Moeller reflect on the unexpected rise of Freewyld, our design-forward cabin brand rooted in Idyllwild, California, and built to help guests disconnect from tech and reconnect to what matters.


From humble beginnings to building Wyldwood Park, they share the lessons, pivots, and breakthroughs that helped Freewyld evolve from an idea into one of the most-loved short-term rental stays in SoCal. You’ll hear how “Unreasonable Hospitality” became a core operating value, why revenue management is a growth lever most hosts overlook, and what’s next, including the relaunch of The Foundry, their mastermind for hospitality operators looking to scale with excellence.


This episode is packed with insights for anyone in the hospitality, STR, or real estate investment world looking to create unforgettable guest experiences—and stronger revenue along the way.


Mentioned in this episode:

  • Freewyld Cabins
  • @stayfreewyld on Instagram
  • Connect with Eric on LinkedIn
  • Follow Eric on Instagram


Chapters & Timestamps

00:00 – Introduction to Freewyld and Idyllwild

02:45 – Building the Freewyld Brand

06:01 – Creating the Wyldwood Park Experience

08:48 – Unreasonable Hospitality in Operations

11:46 – Improving Guest Experience and Communication

14:57 – Revenue Management and RPM Launch

18:10 – Scaling Freewyld and Future Plans

21:06 – The Foundry Mastermind Relaunch


Keywords: Freewyld, Idyllwild, Wyldwood Park, short-term rentals, hospitality, guest experience, revenue management, operational excellence, boutique travel, Freewyld Foundry, STR marketing, community building, The Foundry mastermind, Wyld Mode.


Hosted on Acast. See acast.com/privacy for more information.

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3 months ago
26 minutes 45 seconds

Get Paid For Your Pad | Airbnb Hosting | Vacation Rentals | STR Revenue Management
How Nestaide Became a Top Airbnb Performer in Whistler

In this episode of Get Paid for Your Pad, host Jasper Ribbers interviews Alisha Nelson, co-founder of Nestaide, a standout property management company based in Whistler, Canada.


Alisha shares how she launched her short-term rental business during maternity leave and scaled it into one of Whistler’s top-performing Airbnbs. From forming a powerful business partnership to navigating the challenges of seasonal property management, Alisha offers practical insights for both new and established short-term rental (STR) operators.


You’ll get a behind-the-scenes look at how NestAid approaches revenue management, builds strong teams, and manages owner expectations during market shifts. Plus, Alisha breaks down key market trends, what made this winter season different, and why authenticity is their secret weapon.


If you're in the short-term rental game, especially in seasonal markets, this episode is packed with value.



⏱️ Episode Timestamps & Topics

00:00 – Introduction to Alisha Nelson and Nestaide

02:48 – Alisha’s leap into property management during maternity leave

05:59 – Why a strong business partnership is non-negotiable

09:03 – Insights from the 2024 winter season in Whistler

11:59 – Market shifts, shorter booking windows, and rate drops

14:59 – Hiring, leadership, and building a reliable team

17:59 – Managing seasonal operations and turnover schedules

21:14 – What new property managers need to hear

24:07 – Alisha’s closing thoughts and what’s next for Nestaide


Hosted on Acast. See acast.com/privacy for more information.

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3 months ago
25 minutes 53 seconds

Get Paid For Your Pad | Airbnb Hosting | Vacation Rentals | STR Revenue Management
Airbnb Power Couple: Suzanna & Jared on Scaling Smartly

See if outsourcing revenue management is your best next step: https://www.freewyldfoundry.com/get-started


In this episode of Get Paid for Your Pad, host Jasper Ribbers sits down with Suzanna and Jared Styles of Pink Door BnB to unpack their inspiring journey in the short-term rental industry. From managing properties to running their thriving Airbnb business, this dynamic duo shares insights on scaling effectively, optimizing Airbnb listings, and prioritizing guest experiences. They candidly discuss balancing their roles as both business and life partners, offering valuable tips on maintaining healthy relationship dynamics while scaling a hospitality business.


Whether you're looking to enhance your property management strategy or improve your Airbnb visibility, Suzanna and Jared’s success story offers actionable advice and inspiration.


Key takeaways:

  • Transitioning smoothly from property management to short-term rentals
  • Secrets to scaling a rental property business from 11 to 80 listings
  • The importance of high-quality design and furnishings in guest satisfaction
  • Strategies for setting clear boundaries to balance business and personal life
  • Tips for understanding and leveraging Airbnb’s algorithm to boost visibility


Timestamps:

  • 00:00 – Introduction to Suzanna and Jared Styles from Pink Door BnB
  • 01:10 – Their journey from property management into the short-term rental industry
  • 04:00 – How Pink Door BnB scaled effectively from 11 to 80 properties
  • 08:01 – Maintaining a healthy balance between work and personal life
  • 09:33 – Insights into relationship dynamics as business and life partners
  • 19:04 – Creating irresistible Airbnb listings to attract guests
  • 29:03 – Challenges and lessons learned while scaling their hospitality operations


Keywords: short-term rentals, property management, Airbnb, business growth, guest experience, relationship dynamics, listing optimization, hospitality industry, scaling business, rental properties


Hosted on Acast. See acast.com/privacy for more information.

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3 months ago
30 minutes 45 seconds

Get Paid For Your Pad | Airbnb Hosting | Vacation Rentals | STR Revenue Management
STR Marketing Series: Unlocking the Power of Email Marketing

📩 Want our best-performing email templates, slides, and the full video training from this episode? Download the free resource bundle here: FreewyldFoundry.com/email


Email marketing is one of the most underrated tools in the hospitality industry, but when done right, it can dramatically increase direct bookings, guest engagement, and long-term revenue. In this episode, Jasper Ribbers and Kaye Putnam discuss actionable marketing strategies for short-term rental hosts and hoteliers who want to grow their business outside the OTAs.


You’ll learn how to build and grow your email list, why email automation is a must, and the simple systems you can use to stay top of mind with past guests and future ones. Kaye shares cost-effective lead generation tactics—from StayFi to self-hosted giveaways—and explains how email marketing fits into a larger customer relationship management strategy.


Whether you're running a boutique hotel or managing a portfolio of vacation rentals, this episode is packed with practical email marketing tips you can implement today.


What you'll learn:

  • How to generate leads and collect guest emails the smart way
  • Why personalization and engaging content drive results
  • Tools and automations that save time and boost conversions


Chapters

00:00 Introduction to Email Marketing Strategies

02:32 Building and Growing Your Email List

04:40 Effective Email Campaigns and Automation

07:19 Leveraging Lead Magnets for Email Collection

09:52 Utilizing Paid Campaigns for Email Growth

12:31 Creating Engaging Email Content

15:31 Analyzing Email Performance and Optimization

18:06 Final Thoughts and Next Steps


Keywords:

email marketing, direct bookings, guest engagement, lead generation, marketing strategies, hospitality industry, email automation, customer relationship management, marketing tips, online business




Hosted on Acast. See acast.com/privacy for more information.

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3 months ago
31 minutes 34 seconds

Get Paid For Your Pad | Airbnb Hosting | Vacation Rentals | STR Revenue Management
How Troy Daily Scaled to 70+ STRs (and Kept His Sanity)

✅ Own or manage a short-term rental business doing $1M+ in annual revenue?

Get a free Revenue Report to see if your pricing strategy is leaving money on the table:

👉 FreewyldFoundry.com/get-started


In this episode, Jasper sits down with Troy Daily, founder of Elevated Rentals & Hospitality in Traverse City, Michigan. Troy went from managing a handful of short-term rentals with friends in 2017 to overseeing a growing portfolio of 70+ units, and he’s not slowing down anytime soon.


Troy shares what it actually takes to scale a short-term rental business without losing your mind (or your five-star reviews). From outsourcing operations and building a reliable team, to bringing housekeeping in-house and using revenue management to unlock growth—this is a behind-the-scenes look at a fast-growing STR business.

Whether you're running five properties or fifty, this episode is full of takeaways on entrepreneurship, property management, hospitality, and guest experience that will save you time, money, and stress.


⏱ Chapters:

00:00 – Intro to Elevated Homes and Hospitality

00:59 – Troy’s start in STRs (and the early chaos)

03:21 – Revenue management & growth strategies

05:55 – Scaling without sacrificing quality

07:35 – Entrepreneurial background & lessons from other ventures

10:26 – Hiring and managing a strong team

12:26 – Business acquisition strategies + SEO

14:31 – Hard lessons learned scaling fast

16:22 – Operational tips for newer STR hosts

17:41 – Why guest experience still wins

22:15 – Wrap-up & how to connect with Troy


Hosted on Acast. See acast.com/privacy for more information.

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3 months ago
24 minutes 16 seconds

Get Paid For Your Pad | Airbnb Hosting | Vacation Rentals | STR Revenue Management
STR Marketing Series: Driving Direct Bookings With Influencers

✨ Get the STR influencer resources: https://www.freewyldfoundry.com/influencer


In this episode, Jasper Ribbers sits down with Kaye Putnam to dive deep into influencer marketing—specifically, how it can be used to boost direct bookings and grow brand awareness for travel brands like Freewyld.


They talk candidly about what actually moves the needle when partnering with influencers—hint: it’s not follower count. Kaye shares how engagement rate, content quality, and clear expectations all play a role in successful campaigns.


You’ll hear real examples, tips for navigating influencer partnerships, and how to measure what’s working—whether you're tracking profile link clicks, testing giveaways, or trying to calculate the true impact of an influencer’s post.


If you’re in the travel industry, building a social media strategy, or just trying to figure out what “good” looks like in terms of marketing metrics, this one’s for you.


💡 Key Takeaways

  • Influencer marketing can drive real results—especially when it’s tied to direct bookings.
  • Engagement rate matters more than follower count.
  • Giveaways can help boost reach and virality.
  • Clear communication and written agreements set the stage for better collaborations.
  • The content influencers create can be just as valuable as their audience.
  • Metrics like profile link clicks tell a better story than coupon codes.
  • Strong relationships lead to better long-term influencer partnerships.
  • Make sure your influencers' audience actually matches your brand.
  • Don’t rely solely on custom coupon codes for tracking ROI.
  • Driving direct bookings builds stronger brand-customer connections.


⏱️ Chapters

00:00 — Intro: What is influencer marketing, really?

02:30 — Measuring influence: followers vs. engagement

06:44 — Real-world wins and key metrics

10:02 — How to choose the right influencers

14:08 — Why content quality matters more than audience size

18:17 — Finding + reaching out to potential partners

20:12 — What makes a good engagement rate?

22:52 — Setting expectations from the start

25:02 — What to track—and what to let go of

30:11 — Wrapping it all up + next steps


Hosted on Acast. See acast.com/privacy for more information.

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3 months ago
30 minutes 34 seconds

Get Paid For Your Pad | Airbnb Hosting | Vacation Rentals | STR Revenue Management
Mastering STR Revenue: Pricing Strategies, Insights & Hacks

Curious what your portfolio’s potential is? Apply for RPM at https://freewyldfoundry.com/rpm/.


If you’re looking to optimize your Airbnb listing, I’ve got something for you—a free Airbnb Optimization Checklist! You can grab it at freewyldfoundry.com/checklist to make sure your listing is fully optimized and ready to convert more bookings.

Got a question for me? Email me at jasper@freewyld.com, and I might feature it in a future episode. Thanks for listening—see you next time!




Hosted on Acast. See acast.com/privacy for more information.

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5 months ago
46 minutes 24 seconds

Get Paid For Your Pad | Airbnb Hosting | Vacation Rentals | STR Revenue Management
Listener Q&A: Mastering Airbnb Pricing, Photo Tours & Last-Minute Bookings

Curious what your portfolio’s potential is? Apply for RPM at https://freewyldfoundry.com/rpm/.


Hey there! Welcome back to Get Paid for Your Pad! Today, you’re joining me from Savannah, Georgia, where I’m visiting one of our revenue managers, Thomas. If you’ve never been, it’s a historic and charming city with amazing weather and incredibly friendly people. I’m even planning to go kayaking this weekend—which should be a blast!

In this episode, I’m answering your biggest questions about Airbnb’s Photo Tour feature, using pricing tools effectively, and managing last-minute pricing. There’s a lot of confusion around Airbnb’s new Photo Tour functionality, and you might be wondering if it’s really worth using. I’ll explain why it actually helps boost bookings and how to maintain control over your first five photos. I’ll also break down why pricing tools like PriceLabs are a must-have for short-term rental hosts—and how you can fine-tune the settings to make them work for your business. Lastly, if you’re spending too much time manually adjusting last-minute prices, I’ll show you a better, automated approach to make your life easier.

If you’re looking to optimize your Airbnb listing, I’ve got something for you—a free Airbnb Optimization Checklist! You can grab it at freewyldfoundry.com/checklist to make sure your listing is fully optimized and ready to convert more bookings.

Got a question for me? Email me at jasper@freewyld.com, and I might feature it in a future episode. Now, I’m off to explore more of Savannah and maybe try some Southern food. Thanks for listening—see you next time!





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6 months ago
25 minutes 35 seconds

Get Paid For Your Pad | Airbnb Hosting | Vacation Rentals | STR Revenue Management
3 Airbnb Revenue Management Mistakes to Avoid in 2025

Curious what your portfolio’s potential is? Apply for RPM at https://freewyldfoundry.com/rpm/.


In this podcast episode, Jasper Ribbers discusses the three biggest mistakes short-term rental operators make in revenue management. He emphasizes the importance of competitive pricing during the low season, avoiding overpricing in the high season, and setting prices for peak demand dates well in advance. The episode provides actionable insights and strategies to maximize revenue and occupancy rates for rental operators, along with a free resource announcement for further learning.


Takeaways


  • Avoid waiting until the last minute to drop prices.
  • Every booking in low season can lead to future revenue.
  • Monitor market trends to set realistic pricing goals.
  • Don't price too low during high season to avoid leaving money on the table.
  • Set prices for peak demand dates well in advance.
  • Use data analytics to inform pricing strategies.
  • Keep your listings active to improve visibility on platforms like Airbnb.
  • Consider the indirect value of bookings beyond immediate revenue.
  • Utilize free resources and workshops to enhance revenue management skills.




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6 months ago
33 minutes 33 seconds

Get Paid For Your Pad | Airbnb Hosting | Vacation Rentals | STR Revenue Management
Guest Experience, Revenue Hacks & Mindset Shifts for STR Success

Curious what your portfolio’s potential is? Apply for RPM at https://freewyldfoundry.com/rpm/.


In this podcast episode, Jasper Ribbers welcomes back Derek Gisriel, a successful short-term rental entrepreneur who first appeared on the show in May 2023. Since then, Derek has made significant progress in his business, growing from one property to managing 26. He shares his journey, from starting in real estate with a W2 job and owning a solar company, to launching a property management business, Level Up, which now manages multiple properties.


Derek talks about the importance of guest experience, having a personal touch in hospitality, and how this has been key to his success. He emphasizes the importance of consistency, especially in content creation, and how he uses tools like a calendar to plan his week and content. Despite occasional setbacks, Derek's approach to content creation and business growth focuses on showing up, staying consistent, and sharing valuable knowledge.


The conversation also covers revenue management, with Derek explaining how using tools like PriceLabs to optimize pricing and implementing length-of-stay discounts has helped increase their revenue. He discusses the importance of guest reviews and how personalized touches can elevate the guest experience and secure five-star ratings.


Finally, Derek shares some insights on the value of joining a community, like the Legends X program, to get support from others in the industry. He stresses that the success they've achieved didn’t happen overnight but was built with consistent effort and learning from others.



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6 months ago
45 minutes 36 seconds

Get Paid For Your Pad | Airbnb Hosting | Vacation Rentals | STR Revenue Management
The Airbnb Category Hack: How to Optimize & Get More Bookings


Curious what your portfolio’s potential is? Apply for RPM at https://freewyldfoundry.com/rpm/. 


In this episode of 'Get Paid for Your Pad', Jasper Ribbers discusses the importance of Airbnb categories and how hosts can request to be listed in specific categories to enhance visibility and performance. He emphasizes the growing gap between professional and non-professional inventory in the short-term rental market and the necessity for hosts to optimize their listings. The episode provides a step-by-step guide on how to request category changes, the criteria for being accepted into certain categories, and tips for improving overall listing quality. Jasper also shares valuable resources for hosts to enhance their Airbnb business.


Takeaways


You can request specific categories for your Airbnb listings.

The performance gap between professional and non-professional listings is widening.

Optimizing your Airbnb listing is crucial for success.

Being in multiple categories increases your visibility.

Request category changes if your listing is miscategorized.

Understanding category criteria can improve your chances of acceptance.

Details in your listing can significantly impact guest experience.

Bad reviews can severely affect your listing's performance.

Utilizing resources can help improve your Airbnb business.

Regularly updating your listing is essential for maintaining competitiveness.




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6 months ago
35 minutes 36 seconds

Get Paid For Your Pad | Airbnb Hosting | Vacation Rentals | STR Revenue Management
How to crush your revenue management in 2025



Curious what your portfolio’s potential is? Apply for RPM at https://freewyldfoundry.com/rpm/. 



In this episode of 'Get Paid for Your Pad', host Jasper Ribbers returns after a break to share updates on his personal life and the short-term rental market. He reflects on the past year, discussing trends in booking behavior, the importance of professionalism in hosting, and strategies for increasing revenue in a stagnant market. Ribbers emphasizes the need for hosts to adapt to changing market conditions and to utilize tools like Airbnb custom promotions to enhance visibility and bookings.


Takeaways


Jasper is back to podcasting after a break.

2024 showed little growth compared to 2023.

Booking windows are shortening due to economic uncertainty.

Travel trends are returning to traditional patterns.

Professionalism is crucial for success in short-term rentals.

The gap between professional and amateur hosts is widening.

Investing in amenities can enhance guest experience.

Hosts should be competitive during low seasons.

Airbnb custom promotions can help attract bookings.

More training resources will be available for hosts. 




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6 months ago
31 minutes 40 seconds

Get Paid For Your Pad | Airbnb Hosting | Vacation Rentals | STR Revenue Management

Get Paid For Your Pad is the go-to podcast for Airbnb hosts, short-term rental operators, and vacation rental entrepreneurs who want to scale smarter, earn more, and stay ahead of industry shifts.


Hosted by Jasper Ribbers, Eric Moeller, and Kaye Putnam from Freewyld Foundry, this podcast delivers actionable tips on Airbnb pricing strategies, revenue management, direct bookings, listing optimization, and guest experience. You'll hear from real hosts, property managers, and industry pros who share behind-the-scenes insights, lessons learned, and the systems they use to grow profitable STR businesses.


Whether you're managing one property or one hundred, you'll walk away with practical strategies to increase occupancy, boost profits, and build a sustainable short-term rental brand.

Tune in weekly to learn how to thrive in today’s competitive Airbnb market, and get paid what you’re worth.


Freewyld Foundry offers revenue and pricing management (RPM) services to the top 1% of STR hosts. Learn more and request a free Revenue Report: https://www.freewyldfoundry.com


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