Brad Parnell interviews Chad Free from Black Diamond Money moves and discusses, faith, habits, family, mindset, and more! Join us in the content-packed episode of insights. You're gonna love it!
Find out more about Chad and his business here: https://www.blackdiamondmoneymoves.com/
Learn how Denise Hay overcame her own toughest objections and started building a funnel in the 7 Day Lead Challenge!
We'll be posting her funnel link in the notes section here very soon, and you can joining the free challenge here: https://offer.genierocket.com/7-day-challenge
It almost becomes like a religious one-liner, at least for me, that you hear the words but lose the truth behind the words.
After trying it my own way with sticky notes and awkwardly timed and worded followups, I decided it was time to get serious about seeing if the FORTUNE was truly in the FOLLOWUP.
Shocker... It was true!
Even as I write this, I remember just last night, I wrote a follow-up email and woke up this morning to a new sale from that email.
My partner, Coach Micheal Burt, has what he class the LEGACY SELLING SYSTEM, which is a remarkable framework for categorizing your leads and creating action based on where they are currently at in the buying cycle.
I wanted to spotlight a piece of that system that I have found brings an immense amount of conversions, but only when done right.
If you follow up for the sake of just simply.... following up.. you come across as desperate or unprofessional.
Hey Jim, just following up to see... if you're ready to make a decision.
(That doesn't come off very professional)
When you take your list of folks you're following up with and put them inside what we call the VALUE VAULT, you are following up with purpose. Not just to... "check-in."
Usually, when you generate a lead, you are giving SOMETHING in exchange for an email address, that could be a workbook, a video, a single page PDF, but you want to START with this lead magnet, and the first email they should get back is the thing that you promised. Pretty simple!
(Thanks and credit to Donald Miller for this amazing insight from "Building a Story Brand")
The second email needs to push into the BIGGEST PROBLEM you are solving for your idea customers, and how them how your solution can solve that problem.
What others say about you is more important than what you say about yourself. Get your best customer testimonial and put it front and center.
Write out your top 3 objections (maybe cost, time or quality) and choose the top objection, then right your best content that overcomes that common objection.
Get personal. Get vulnerable. Tell people a story of how you thought one way, then a big moment happened (epiphany) and you started thinking a new way, and how that helped you create this product or service, or somehow relate it back to why they should trust you.
Be clear in this email that you have a solution to their problem, and you want them to buy it.
Highlight another problem that your product or service solves, and show SPECIFICALLY how it solves that problem.
Don't sell in this email, give away something for FREE that will help your dream customer achieve their hopes, goals, dreams, or desires. This builds trust and positions you as the EXPERT.
Highlight your solution and remind them it solves a big problem.
This is your break-up email. I know it's sad, but all good things MUST come to an end. Point them back to your website or funnel if they didn't find what they were looking for.
What's more frustrating than having an appointment booked and having a no-show?
It's more than the fact that your time is precious, but you were ready to start problem-solving and putting your skills to work.
What then is the best way to ensure they will show up to the appointment they booked and keep you from guessing if you're going to have another no-show?
Here's how personalized text reminders work and why they are so important to your business.
Today we discuss the 4P's and how to implement in your email to have higher click-through's conversions and opens.
Read the full blog post here: https://blog.genierocket.com/?p=how-to-implement-the-4-ps-in-your-next-email-marketing-campaign
Learn how Laura and Travis went super niche specific in their business and how that created mass momentum.
Genie Rocket interviews Enrique Reyes to talk about the future of digital sales.
Welcome to Genie Rocket Radio! In this Funnel Friday episode you'll learn how to: