Are you leveraging some of the best platforms for conversions in your marketing mix? Gamesight's 2024 State of Performance Marketing for Videogames report is out now and it shows that Twitch, YouTube, Reddit, and X are seeing great performance – but are woefully underutilized.
We sit down with two of Gamesight's finest – CEO Adam Lieb and Head of Data & Measurement Christian Thomas – to discuss some of the key takeaways in the report!
CHAPTERS
00:00 – Opening
02:15 – Meet Gamesight!
05:45 – Performance vs. Brand Marketing
10:44 – Key Performance Marketing Trends
19:13 – Twitch & YouTube: Game Marketing Powerhouses
26:35 – Reddit: A Rising Star in Game Marketing
32:29 – X (Twitter): A Game Marketing Dark Horse
39:37 – The Growing Role of Influencers
45:35 – Closing
If you’ve ever been burned by a marketing agency that promised the world and delivered a Google Doc full of vague recommendations, you’re not alone. There's a good reason so many people hate agencies. But if you're trying to scale an app or game, chances are you'll need one at some point. So here's how to find a GREAT agency for YOUR NEEDS!
CHAPTERS
00:00 – Opening
00:26 – Why all the hate for agencies?
03:05 – Setting proper expectations
04:23 – What to look for when choosing an agency
06:04 – Why vetting an agency is important
07:13 – Vetting data-driven decision making
08:16 – Vetting unrealistic promises
09:09 – Vetting agency egos and brags
11:43 – Agency and product synergy
12:47 – 4 key tips for agency vetting
13:55 – Closing
#Marketing #Agencies #Advertising #UserAcquisition #CreativeContent
2024 was a mixed year for gaming. Smaller studios struggled while large studios leveraged big advantages. But for those struggling, there's hope for 2025! Find out where things landed at the end of 2024 for gaming, user acquisition, creative development, and growth technology – and what to expect in the coming year!
00:00:00 - Opening
00:01:48 - The Games Industry in 2024
00:19:36 - Biggest UA Trends and Stories
00:43:29 - Authenticity Ruled 2024 Creative
00:58:19 - AI Touches All in Growth Tech
01:22:19 - Closing
#Gaming #Marketing #UserAcquisition #Advertising #AI #Tech
In a landscape where only the best survive, success isn’t luck — it’s strategy. In this episode of Games Growth with Upptic, learn how to strategically execute a game soft launch so your gaming studio can thrive!
CHAPTERS
00:00 - Opening
00:31 - Soft Launch Overview
02:41 - Tech Test
04:47 - Retention Test
07:32 - Monetization Test
09:37 - Closing
#GameDev #GameMarketing #Gaming
Why is AppLovin stock up 900%?! Once a niche player in ad tech, it’s now the talk of the tech industry. Here’s a look at its history, explosive growth, and potential next moves. CHAPTERS 00:00 – Opening 00:37 – 2024's Hottest Company 03:15 – History of AppLovin 07:18 – AppLovin's Recent Success 09:18 – AppLovin's Big Differentiator 10:55 – Adjust Layoffs & Elonification 12:46 – Ad Tech Financial Wordplay 15:13 – Potential Acquisitions 20:19 – Closing #Advertising #Tech #AdTech
The GAM3 Awards in Manila marked a milestone for Web3 gaming, held live for the first time during the YGG Play Summit. Organized by GAM3S and Yield Guild Games (YGG), the event celebrated innovation, community, and player engagement while showcasing Southeast Asia’s leadership in the space. Upptic’s Jerry Singer and Mateo Arias share their impressions from this groundbreaking event. Don’t miss their insights! CHAPTERS 00:00 – Opening 01:35 – About the GAM3 Awards 02:30 – Event Vibe & Appearance 05:27 – Notable Games & Awards 07:53 – Web3 Insights & Trends 11:11 – Key Takeaways 11:37 – Closing #Web3 #Web3Gaming #Gaming
The gaming industry is undergoing a transformative shift as Web3 technologies begin to integrate with traditional gaming experiences.
In this episode of Games Growth with Upptic, we are republishing a recent webinar Upptic did in partnership with Adjust – which brought together leading voices in the field, including Adjust Partnerships Manager Ben Bowen, Eyeball Games' Marketing Head Francois Daoud, Immutable Marketing Lead Stefano Cantù, and Upptic's own CGO, Warren Woodward.
Together with these experts, explore how Web3 gaming is evolving, its challenges, and its potential.
Many thanks to Adjust for allowing us to republish this webinar!
CHAPTERS
00:00 – Opening
01:45 – Guest introductions
06:51 – Why care about Web3?
11:43 – UA at the intersection of mobile and Web3
20:01 – Marketing in Web3-native ecosystems
26:05 – Measurement in hybrid ecosystems
32:52 – How do you fight fraud in Web3 gaming?
37:23 – Advice for Web3 devs and Web3-curious
45:12 – Closing
#Web3 #Gaming #Marketing #Attribution #UserAcquisition
The games industry is dynamic, demanding a constant evolution of creative strategies to keep up with players' expectations. In this episode of Games Growth with Upptic, Upptic CGO Warren Woodward hosts a roundtable with Upptic's creative team to discuss the trends and insights shaping the creative side of games marketing today. Featuring Creative Director Ava Savitsky, Motion Graphics Designer Kade Witten, and Art Director Rachael Herb-Neterer, dive deep into what’s working, what’s fading, and how creative teams can keep pushing the boundaries. CHAPTERS 00:00 – Opening 01:10 – Creative Trends 10:22 – UGC Best Practices 14:37 – AI in Creative Production 19:57 – Importance of Cross-Team Collaboration 29:21 – Balancing Performance & Creativity 34:59 – Future Trends & Final Thoughts 37:03 – Closing #Creatives #Creative #Advertising #Marketing #Ads #UGC #ContentCreator
Dive into the potential impact of Trump’s second presidency on gaming. Upptic CGO Warren Woodward and Upptic Marketing Director Xander Agosta highlight anticipated trends in mainstream gaming, possible boons to web3 and crypto, evolving regulatory positions on AI, and likely changes (or the lack thereof) in advertising!
CHAPTERS
00:00 – Introduction and Disclaimer
02:20 – Likely Policy Stances & Macro Impacts
09:20 – PC, Console, Mobile Games Impact
13:12 – Web3, AI, Autonomous Vehicles Impact
23:10 – Growth Marketing & Ad Tech Impact
26:30 – The Future in a Nutshell
28:24 – Closing
#Trump #Gaming #Marketing #Web3 #AI #Tech #Economy
Are games and marketing flying or falling? In this episode of Games Growth with Upptic, Upptic CGO Warren Woodward and Upptic Marketing Director Xander Agosta discuss the heights of Q3, the worries of Q4, and the monsters all around us! Dive into the financial earnings, industry trends, and market dynamics of the gaming and marketing sectors!
CHAPTERS
00:00 – Opening
04:14 – Q3 Gaming is HOT, Q4 looks SPOOKY
15:55 – MONSTER earnings in Q3 marketing
26:42 – Closing
#Marketing #Gaming #GameIndustry #Advertising
Looking for key, actionable takeaways on data modeling and optimization, the latest user acquisition channels and tactics, how to build a growth team, shifting marketing towards efficiency, and what UA trends to watch out for in 2025? Then watch this NOW! Many thanks to Joseph Kim of the GameMakers podcast for having Upptic CGO Warren Woodward on the show and allowing us to republish this episode on our own channels!
CHAPTERS
00:00 – Opening segment
00:42 – Episode summary
02:18 – State of performance marketing
12:49 – Impact of IDFA deprecation
14:35 – The future of fingerprinting
17:20 – Data modeling & optimization
25:21 – Channels & tactics for 2025
31:50 – How to build a growth team
40:50 – How to align different teams
45:37 – Blockbuster scaling & organic uplift
52:36 – What to watch out for in 2025
57:14 – Closing segment #UserAcquisition #MobileGaming #Marketing
In this emergency edition of Games Growth with Upptic, we dive into the explosive success of Off the Grid – a new third-person shooter from Gunzilla Games that’s shaking up gaming. Is this finally Web3 gaming’s breakout moment? We break down its growth strategy, game economy, and more to find out!
CHAPTERS
00:00 – Opening segment
00:44 – What is Off The Grid?
03:03 – Why is Off The Grid successful?
08:52 – Off the Grid’s growth strategy
16:54 – Off the Grid’s game economy
25:38 – What does this mean for web3?
34:31 – Closing segment
Get more web3 gaming insights at upptic.com!
#Web3 #Gaming #OffTheGrid #GameDev #Marketing #Crypto #Blockchain
Gaming industry shakeups? No problem! In this episode, leaders from Upptic, Random Logic Games, and Candywriter reveal what tech and tools they are using to turn challenges into growth opportunities. Discover how these game builders and marketers are staying ahead of the pack! CHAPTERS 00:00 – Opening segment 00:32 – New gamedev and marketing tools 07:13 – Adapting workflows to new tools 10:07 – Closing segment #Gaming #Marketing #Advertising #GameDev #AI #ArtificialIntelligence
Discover the game-changing lean growth strategies game studios are using to skyrocket their games to the top of the charts with lean teams and AI tools. Growth marketing experts from Candywriter and Random Logic Games join Upptic to share the strategies and tools they are using to increase their marketing output while reducing costs.
CHAPTERS
00:00 – Opening segment
01:53 – The gaming landscape
05:00 – Staying efficient and profitable
08:36 – Disruptive technologies in gaming
12:02 – How big is your growth team?
14:15 – Building effective lean growth teams
17:33 – Specialized vs. broad skillsets
22:00 – Necessary skills for growth teams
23:29 – Tools and innovation for efficiency
30:10 – Adapting workflows to new tools
33:05 – Transition to Q&A
33:13 – Q: What % of revenue should go to growth?
36:02 – Q: How important are influencers in growth?
38:52 – Q: What are retention evaluation strategies?
41:16 – Q: How do you introduce game mechanics?
42:12 – Closing segment
Get more games growth insights and support at upptic.com!
#Gaming #Marketing #Advertising #GameDev #GameIndustry #UserAcquisition #Creatives #DataAnalytics
Amid ongoing games industry layoffs, Unity just killed their runtime fee and the Federal Reserve has cut interest rates. What does this mean for game developers and game marketers? Stay ahead with our latest insights on the gaming industry's biggest changes!
CHAPTERS
00:00 – Opening segment
01:24 – Unity KILLS runtime fee
09:45 – Layoffs SPOOK games industry
20:53 – Will rate cuts PUMP UP gaming?
31:35 – Closing segment
Watch our webinar on-demand here!
#Gaming #GameIndustry #Unity #RateCut #FedReserve
Upptic CGO Warren Woodward and Sanlo CEO Olya Caliujnaia dish on the hottest industry topics! Dive into: 💡growth marketing trends 💡soft launch strategies 💡cross-platform gaming, and 💡how AI is shaping the future of UA!
CHAPTERS
00:00 – Opening segment
00:48 – Story Mode introduction
01:58 – About Warren and Upptic
12:26 – Game launch strategies
21:56 – Marketing strategies at scale
28:01 – Cross-platform gaming trend
32:27 – Lessons from different platforms
36:58 – The role of AI and future trends
38:48 – Talent in growth marketing
41:58 – Closing thoughts
Watch our webinar on-demand here!
#GamesIndustry #Gaming #Advertising #Marketing #GrowthHacks
Game marketing experts break down the web3 games (and blockchain) that are rewriting the playbook for web3 gaming and seeing impressive results.
Get to know the Ronin Network, Fable Borne, King of Destiny, Off The Grid, Pirate Nation, and Parallel!
#Web3 #Gaming #Marketing #GameDev
Dissect the current challenges and failures of web3 gaming – and how your team can learn and benefit from them! Plus, see how teams like those at Ronin Network, Pirate Nation, Star Atlas, and Parallel are writing the playbook for successful web3 games.
CHAPTERS
00:00 – Opening segment
00:35 – Is web3 gaming COOKED?
30:19 – Web3 games that are doing it RIGHT!
43:40 – Closing segment
Get more games industry insights at www.upptic.com.
#Gaming #Web3
Telegram founder Pavel Durov's arrest has potentially big implications for game marketing, Perplexity AI positions itself to take on Google (can it live up to its promises?), and Mintegral's latest report has some bad news for game advertisers – and key trends to take advantage of.
Get more gaming insights at www.upptic.com!
#Telegram #PavelDurov #Perplexity #AI #Gaming #Marketing
Epic Games comes to mobile, Xbox pivots away from exclusives (and consoles?!), and Nvidia unveils exciting AI for NPCs. Find out how these will impact the games industry, game development, and YOU! It's all in this episode of Games Growth with Upptic!
